{"id":10432,"date":"2026-08-13T09:18:18","date_gmt":"2026-08-13T02:18:18","guid":{"rendered":"https:\/\/useful.vn\/?p=10432"},"modified":"2026-08-13T09:18:18","modified_gmt":"2026-08-13T02:18:18","slug":"world-cup-kho-vuc-day-nganh-bia","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=10432","title":{"rendered":"World Cup kh\u00f3 v\u1ef1c d\u1eady ng\u00e0nh bia"},"content":{"rendered":"
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\nWorld Cup kh\u00f3 v\u1ef1c d\u1eady ng\u00e0nh bia <\/h1>\n

Ti\u00eau th\u1ee5 t\u0103ng t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u0103ng cai World Cup nh\u01b0ng gi\u1ea3i \u0111\u1ea5u kh\u00f3 \u0111\u1ea3o ng\u01b0\u1ee3c \u0111\u00e0 suy gi\u1ea3m chung c\u1ee7a ng\u00e0nh bia to\u00e0n c\u1ea7u.<\/p>\n

Ngay ng\u00e0y \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi h\u00e2m m\u1ed9 Scotland \u0111\u1ed5 v\u1ec1 Boston (M\u1ef9) \u0111\u1ec3 xem World Cup, Boston Beer Company ph\u1ea3i th\u1ef1c hi\u1ec7n hai chuy\u1ebfn giao bia kh\u1ea9n c\u1ea5p t\u1edbi qu\u00e1n Sam Adams Boston Taproom.<\/p>\n

“C\u00f3 th\u1eddi \u0111i\u1ec3m ch\u00fang t\u00f4i r\u00f3t m\u1ed9t c\u1ed1c Sam Adams Boston Lager m\u1ed7i 12 gi\u00e2y. H\u1ecd th\u1eadt s\u1ef1 l\u00e0 nh\u1eefng v\u1ecb kh\u00e1ch tuy\u1ec7t v\u1eddi”, \u00f4ng Jim Koch, Nh\u00e0 s\u00e1ng l\u1eadp ki\u00eam CEO Boston Beer Company – h\u00e3ng s\u1ea3n xu\u1ea5t bia Samuel Adams, k\u1ec3 l\u1ea1i.<\/p>\n

World Cup 2026 thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi h\u00e2m m\u1ed9 kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ebfn c\u1ed5 v\u0169 \u0111\u1ed9i tuy\u1ec3n qu\u1ed1c gia, mang l\u1ea1i c\u00fa h\u00edch cho ng\u00e0nh bia M\u1ef9. T\u1ea1i Philadelphia, n\u01a1i di\u1ec5n ra 6 tr\u1eadn \u0111\u1ea5u, kh\u00e1n gi\u1ea3 \u0111\u00e3 u\u1ed1ng t\u1ed5ng c\u1ed9ng 290.000 c\u1ed1c bia t\u1ea1i c\u00e1c s\u00e2n v\u1eadn \u0111\u1ed9ng, theo FIFA.<\/p>\n

Vi\u1ec7n Bia M\u1ef9 cho bi\u1ebft trong 4 tu\u1ea7n \u0111\u1ea7u c\u1ee7a gi\u1ea3i \u0111\u1ea5u, doanh s\u1ed1 bia t\u1ea1i c\u00e1c qu\u00e1n bar, nh\u00e0 h\u00e0ng, s\u00e2n v\u1eadn \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c \u1edf c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u0103ng cai t\u0103ng 14% so v\u1edbi c\u00f9ng k\u1ef3 2025.<\/p>\n

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C\u1ed5 \u0111\u1ed9ng vi\u00ean Anh ph\u1ea3n \u1ee9ng sau khi Argentina ghi b\u00e0n g\u1ee1 h\u00f2a trong l\u00fac xem tr\u1ef1c ti\u1ebfp tr\u1eadn b\u00e1n k\u1ebft World Cup 2026 gi\u1eefa Anh v\u00e0 Argentina, t\u1ea1i s\u00e2n v\u1eadn \u0111\u1ed9ng Camp and Furnace \u1edf Liverpool, ng\u00e0y 15\/7. \u1ea2nh: AFP<\/em><\/p>\n<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc \u0111\u00f3, c\u00e1c h\u00e3ng bia c\u0169ng \u0111\u1ea7u t\u01b0 m\u1ea1nh cho gi\u1ea3i \u0111\u1ea5u n\u0103m nay. AB InBev, s\u1edf h\u1eefu Budweiser v\u00e0 Michelob Ultra, l\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 bia ch\u00ednh th\u1ee9c c\u1ee7a World Cup. C\u00f4ng ty \u0111\u00e3 ti\u1ebfp th\u1ecb v\u00e0 t\u1ed5 ch\u1ee9c kho\u1ea3ng 200.000 bu\u1ed5i xem b\u00f3ng \u0111\u00e1 t\u1eadp th\u1ec3 t\u1ea1i 40 qu\u1ed1c gia.<\/p>\n

Hay h\u00e3ng bia Molson Coors tr\u1ee5 s\u1edf t\u1ea1i Chicago t\u0103ng 60% ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb trong th\u00e1ng 6 v\u00e0 7 so v\u1edbi n\u0103m ngo\u00e1i, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u phi\u00ean b\u1ea3n qu\u1ea3 b\u00f3ng \u0111\u00e1 \u0111\u1eb7c bi\u1ec7t c\u00f3 th\u1ec3 ch\u1ee9a 12 lon Miller Lite.<\/p>\n

D\u00f9 v\u1eady, gi\u1ea3i b\u00f3ng \u0111\u00e1 l\u1edbn nh\u1ea5t h\u00e0nh tinh c\u0169ng ch\u1ec9 k\u00edch c\u1ea7u ti\u00eau th\u1ee5 bia v\u00e0o nh\u1eefng ng\u00e0y di\u1ec5n ra thi \u0111\u1ea5u v\u00e0 t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 \u0111\u0103ng cai. Theo Vi\u1ec7n Bia M\u1ef9, doanh s\u1ed1 to\u00e0n qu\u1ed1c trong 4 tu\u1ea7n World Cup ch\u1ec9 t\u0103ng 4%.<\/p>\n

Ngay c\u1ea3 tr\u01b0\u1edbc khi m\u00f9a gi\u1ea3i k\u1ebft th\u00fac, ti\u00eau th\u1ee5 bia t\u1ea1i m\u1ed9t s\u1ed1 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111i xu\u1ed1ng. Morgan Stanley \u01b0\u1edbc t\u00ednh World Cup gi\u00fap s\u1ea3n l\u01b0\u1ee3ng ti\u00eau th\u1ee5 bia to\u00e0n c\u1ea7u c\u1ea3 n\u0103m t\u0103ng 17 \u0111i\u1ec3m c\u01a1 b\u1ea3n (0,17 \u0111i\u1ec3m ph\u1ea7n tr\u0103m), th\u1ea5p h\u01a1n d\u1ef1 b\u00e1o tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 24 \u0111i\u1ec3m c\u01a1 b\u1ea3n. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu b\u1edfi \u0111\u1ed9i tuy\u1ec3n c\u1ee7a c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5 l\u1edbn nh\u01b0 Brazil, \u0110\u1ee9c v\u00e0 Colombia b\u1ecb lo\u1ea1i s\u1edbm h\u01a1n d\u1ef1 ki\u1ebfn.<\/p>\n

Ng\u00e2n h\u00e0ng n\u00e0y c\u0169ng c\u1ea3nh b\u00e1o c\u00e1c h\u00e3ng bia c\u00f3 th\u1ec3 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n l\u01b0\u1ee3ng trong qu\u00fd III \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf. Nguy c\u01a1 ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh t\u1ed3n kho \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t t\u1ea1i Brazil, \u0110\u1ee9c, B\u1ed3 \u0110\u00e0o Nha v\u00e0 H\u00e0 Lan.<\/p>\n

V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, Carlsberg \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 h\u01b0\u1edfng l\u1ee3i h\u00e0ng \u0111\u1ea7u, nh\u1edd c\u00e1c \u0111\u1ed9i tuy\u1ec3n thu\u1ed9c nh\u1eefng th\u1ecb tr\u01b0\u1eddng quan tr\u1ecdng c\u1ee7a h\u00e3ng nh\u01b0 Anh, Ph\u00e1p, Th\u1ee5y S\u0129 v\u00e0 Na Uy ti\u1ebfn s\u00e2u. Heineken v\u00e0 Royal Unibrew nh\u00ecn chung kh\u00f4ng thay \u0111\u1ed5i nhi\u1ec1u, do \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c t\u1ea1i th\u1ecb tr\u01b0\u1eddng b\u00f9 tr\u1eeb nhau.<\/p>\n

Trong khi \u0111\u00f3, c\u1ed5 phi\u1ebfu c\u1ee7a AB InBev v\u00e0 Constellation Brands – c\u00f4ng ty n\u1eafm quy\u1ec1n ph\u00e2n ph\u1ed1i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Corona v\u00e0 Modelo t\u1ea1i M\u1ef9, \u0111\u1ed3ng lo\u1ea1t gi\u1ea3m sau khi \u0111\u1ed9i tuy\u1ec3n Mexico v\u00e0 Brazil b\u1ecb lo\u1ea1i.<\/p>\n

B\u00e0 Maybell Romero, Gi\u00e1o s\u01b0 lu\u1eadt t\u1ea1i \u0110\u1ea1i h\u1ecdc Tulane, c\u1ea3m nh\u1eadn r\u00f5 b\u1ea7u kh\u00f4ng kh\u00ed thay \u0111\u1ed5i t\u1ea1i Mexico City sau khi \u0111\u1ed9i Mexico b\u1ecb lo\u1ea1i. “C\u1ea3 th\u00e0nh ph\u1ed1 nh\u01b0 r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i tr\u1ea7m l\u1eafng v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u0169ng \u00edt ra ngo\u00e0i h\u01a1n”, b\u00e0 k\u1ec3.<\/p>\n

Theo AP<\/em>, kh\u00f4ng r\u00f5 li\u1ec7u World Cup c\u00f3 th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng bia \u0111i xu\u1ed1ng kh\u00f4ng, d\u00f9 gi\u1ea3i \u0111\u1ea5u \u0111\u01b0\u1ee3c \u0111\u0103ng cai b\u1edfi 3 qu\u1ed1c gia v\u1edbi 16 th\u00e0nh ph\u1ed1 ch\u1ee7 nh\u00e0. Morgan Stanley \u01b0\u1edbc t\u00ednh doanh s\u1ed1 bia t\u1ea1i M\u1ef9 ch\u1ec9 t\u0103ng 2,2% trong su\u1ed1t m\u00f9a.<\/p>\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, doanh s\u1ed1 bia \u0111ang ch\u1eadt v\u1eadt tr\u00ean to\u00e0n c\u1ea7u. Hi\u1ec7p h\u1ed9i C\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t bia M\u1ef9 cho bi\u1ebft ti\u00eau th\u1ee5 bia \u0111\u00e3 gi\u1ea3m li\u00ean t\u1ee5c su\u1ed1t th\u1eadp k\u1ef7 qua. Canada ghi nh\u1eadn xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u1ef1, theo c\u01a1 quan th\u1ed1ng k\u00ea qu\u1ed1c gia. Hi\u1ec7p h\u1ed9i c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t bia ch\u00e2u \u00c2u (Brewers of Europe) cho bi\u1ebft t\u00ecnh h\u00ecnh c\u0169ng kh\u00f4ng kh\u00e1c.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1eaft gi\u1ea3m r\u01b0\u1ee3u bia v\u1edbi l\u00fd do s\u1ee9c kh\u1ecfe. N\u0103m ngo\u00e1i, l\u1ea7n \u0111\u1ea7u ti\u00ean trong kh\u1ea3o s\u00e1t c\u1ee7a Gallup, 53% ng\u01b0\u1eddi M\u1ef9 cho r\u1eb1ng vi\u1ec7c u\u1ed1ng “m\u1ed9t ho\u1eb7c hai ly m\u1ed7i ng\u00e0y” c\u00f3 h\u1ea1i cho s\u1ee9c kh\u1ecfe. Doanh s\u1ed1 bia kh\u00f4ng c\u1ed3n t\u0103ng tr\u01b0\u1edfng nh\u01b0ng hi\u1ec7n m\u1edbi ch\u1ec9 chi\u1ebfm kho\u1ea3ng 1% th\u1ecb tr\u01b0\u1eddng, theo Vi\u1ec7n Bia M\u1ef9.<\/p>\n

Lo ng\u1ea1i v\u1ec1 kinh t\u1ebf c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh s\u1ed1. C\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 u\u1ed1ng IWSR cho bi\u1ebft l\u01b0\u1ee3ng ti\u00eau th\u1ee5 \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n n\u00f3i chung t\u1ea1i M\u1ef9 \u0111\u00e3 gi\u1ea3m 5% n\u0103m ngo\u00e1i, v\u1edbi m\u1ed9t ph\u1ea7n nguy\u00ean nh\u00e2n l\u00e0 \u00e1p l\u1ef1c chi ph\u00ed sinh ho\u1ea1t.<\/p>\n

Ngo\u00e0i ra, \u00f4ng Craig Purser, Ch\u1ee7 t\u1ecbch ki\u00eam CEO Hi\u1ec7p h\u1ed9i C\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i bia qu\u1ed1c gia M\u1ef9, cho r\u1eb1ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0 Netflix c\u0169ng \u0111\u00e3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi \u00edt t\u1ee5 t\u1eadp u\u1ed1ng bia h\u01a1n. “N\u1ebfu m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng thu m\u00ecnh v\u00e0 \u00edt d\u00e0nh th\u1eddi gian cho nhau, \u0111i\u1ec1u \u0111\u00f3 ch\u1eafc ch\u1eafn s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u01b0\u1ee3ng bia ti\u00eau th\u1ee5”, \u00f4ng n\u00f3i.<\/p>\n

Ng\u00e0nh bia v\u1eabn nu\u00f4i hy v\u1ecdng. H\u1ed3i th\u00e1ng 5, Hi\u1ec7p h\u1ed9i Th\u1ec3 thao \u0110\u1ea1i h\u1ecdc Qu\u1ed1c gia M\u1ef9 (NCAA) \u0111\u00e3 ch\u1ea5m d\u1ee9t l\u1ec7nh c\u1ea5m qu\u1ea3ng c\u00e1o \u0111\u1ed3 u\u1ed1ng c\u00f3 c\u1ed3n trong gi\u1ea3i b\u00f3ng r\u1ed5 March Madness. T\u1eeb m\u00f9a gi\u1ea3i t\u1edbi, c\u00e1c h\u00e3ng bia, r\u01b0\u1ee3u vang, r\u01b0\u1ee3u m\u1ea1nh s\u1ebd l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e9p t\u00e0i tr\u1ee3 cho gi\u1ea3i \u0111\u1ea5u.<\/p>\n

CEO Boston Beer Company Jim Koch c\u0169ng kh\u00f4ng qu\u00e1 lo l\u1eafng. \u00d4ng n\u00f3i r\u1eb1ng bia \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n v\u0103n minh nh\u00e2n lo\u1ea1i su\u1ed1t 10.000 n\u0103m. “Bia s\u1ebd lu\u00f4n l\u00e0 m\u1ed9t ph\u1ea7n gi\u00fap con ng\u01b0\u1eddi t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng v\u00e0 kho\u1ea3ng th\u1eddi gian ch\u00fang ta c\u00f3 tr\u00ean Tr\u00e1i \u0110\u1ea5t”, \u00f4ng tuy\u00ean b\u1ed1.<\/p>\n

Phi\u00ean An<\/strong> (theo AP, CNBC<\/em>)<\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/world-cup-kho-vuc-day-nganh-bia-5099640.html<\/p>\n","protected":false},"excerpt":{"rendered":"

World Cup kh\u00f3 v\u1ef1c d\u1eady ng\u00e0nh bia Ti\u00eau th\u1ee5 t\u0103ng t\u1ea1i c\u00e1c \u0111i\u1ec3m \u0111\u0103ng cai World Cup nh\u01b0ng gi\u1ea3i \u0111\u1ea5u kh\u00f3 \u0111\u1ea3o ng\u01b0\u1ee3c \u0111\u00e0 suy gi\u1ea3m chung c\u1ee7a ng\u00e0nh bia to\u00e0n c\u1ea7u. Ngay ng\u00e0y \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi h\u00e2m m\u1ed9 Scotland \u0111\u1ed5 v\u1ec1 Boston (M\u1ef9) \u0111\u1ec3 xem World Cup, Boston Beer Company ph\u1ea3i th\u1ef1c hi\u1ec7n hai<\/p>\n","protected":false},"author":1,"featured_media":10433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-10432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/10432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10432"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/10432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/10433"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}