{"id":1227,"date":"2026-06-26T10:02:25","date_gmt":"2026-06-26T09:02:25","guid":{"rendered":"https:\/\/useful.vn\/?p=1227"},"modified":"2026-06-26T10:02:25","modified_gmt":"2026-06-26T09:02:25","slug":"uniqlo-adidas-calvin-klein-phai-go-quang-cao-gay-hieu-lam-ve-vat-lieu-tai-che","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=1227","title":{"rendered":"Uniqlo, Adidas, Calvin Klein ph\u1ea3i g\u1ee1 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ‘v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf’"},"content":{"rendered":"
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\nUniqlo, Adidas, Calvin Klein ph\u1ea3i g\u1ee1 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ‘v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf’ <\/h1>\n

Anh y\u00eau c\u1ea7u Uniqlo, Adidas, Calvin Klein g\u1ee1 qu\u1ea3ng c\u00e1o v\u1ec1 \u201cv\u1eadt li\u1ec7u t\u00e1i ch\u1ebf\u201d, do th\u00f4ng \u0111i\u1ec7p khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u1eb1ng s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb v\u1eadt li\u1ec7u xanh 100%.<\/p>\n

C\u01a1 quan Ti\u00eau chu\u1ea9n Qu\u1ea3ng c\u00e1o Anh (ASA) ng\u00e0y 24\/6 c\u00f4ng b\u1ed1 ph\u00e1n quy\u1ebft v\u1edbi Uniqlo, Adidas v\u00e0 Calvin Klein.<\/p>\n

Ba h\u00e3ng th\u1eddi trang tr\u00ean \u0111\u1ec1u ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed v\u1edbi th\u00f4ng \u0111i\u1ec7p “t\u00e1i ch\u1ebf” tr\u00ean Google. Trong \u0111\u00f3, Adidas qu\u1ea3ng b\u00e1 “gi\u00e0y ch\u1ea1y b\u1ed9 t\u00e1i ch\u1ebf”, Calvin Klein qu\u1ea3ng c\u00e1o \u00e1o n\u1eef “t\u00e1i ch\u1ebf”, c\u00f2n Uniqlo gi\u1edbi thi\u1ec7u \u00e1o kho\u00e1c l\u00e0m t\u1eeb “v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf”. Tuy nhi\u00ean, c\u01a1 quan ch\u1ee9c n\u0103ng c\u00e1o bu\u1ed9c th\u00f4ng \u0111i\u1ec7p tr\u00ean g\u00e2y hi\u1ec3u l\u1ea7m r\u1eb1ng 100% s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, trong khi c\u00e1c h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang kh\u00f4ng th\u1ec3 ch\u1ee9ng minh t\u00ednh th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng nh\u01b0 qu\u1ea3ng c\u00e1o.<\/p>\n

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M\u1ed9t m\u1eabu \u00e1o l\u00f4ng c\u1eebu \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0m t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf. \u1ea2nh: Uniqlo<\/em><\/p>\n<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc \u0111i\u1ec1u tra c\u1ee7a ASA, Adidas ph\u1ea3n h\u1ed3i h\u1ecd kh\u00f4ng c\u00f3 d\u00f2ng gi\u00e0y ch\u1ea1y b\u1ed9 t\u00e1i ch\u1ebf ri\u00eang bi\u1ec7t. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m trong c\u00e1c b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, v\u1edbi t\u00e0i li\u1ec7u x\u00e1c th\u1ef1c n\u1ed9i b\u1ed9.<\/p>\n

Calvin Klein cho bi\u1ebft m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m trong d\u00f2ng \u00e1o ph\u00f4ng v\u00e0 \u00e1o ki\u1ec3u cho n\u1eef c\u1ee7a h\u00e3ng c\u00f3 s\u1eed d\u1ee5ng “ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng”, g\u1ed3m v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, h\u1eefu c\u01a1 v\u00e0 v\u1eadt li\u1ec7u kh\u00e1c. H\u1ecd cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng hi\u1ec3u ch\u1ec7ch qu\u1ea3ng c\u00e1o c\u1ee7a h\u00e3ng theo h\u01b0\u1edbng tuy\u00ean b\u1ed1 t\u00e1i ch\u1ebf \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n

C\u00f2n t\u1eeb quan \u0111i\u1ec3m c\u1ee7a Uniqlo, h\u1ecd cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 hi\u1ec3u r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1eeb v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf \u1edf “m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng k\u1ec3”. Trong \u0111\u00f3, ch\u1ea5t li\u1ec7u polyester d\u00f9ng trong \u00e1o n\u1ec9 c\u1ee7a h\u1ecd l\u00e0m t\u1eeb chai nh\u1ef1a PET (polyethylene terephthalate), t\u00e1i ch\u1ebf t\u1eeb ch\u1ea5t th\u1ea3i sau ti\u00eau d\u00f9ng. T\u1eeb “t\u00e1i ch\u1ebf” kh\u00f4ng d\u00f9ng cho c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c nh\u01b0 kh\u00f3a k\u00e9o, nh\u00e3n m\u00e1c. H\u00e3ng th\u00eam r\u1eb1ng tuy\u00ean b\u1ed1 trong qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c b\u1edfi m\u1ed9t t\u1ed5 ch\u1ee9c ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf.<\/p>\n

Sau khi ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb doanh nghi\u1ec7p, ASA l\u01b0u \u00fd C\u01a1 quan C\u1ea1nh tranh v\u00e0 Th\u1ecb tr\u01b0\u1eddng (CMA) \u0111\u00e3 ban h\u00e0nh h\u01b0\u1edbng d\u1eabn “Tu\u00e2n th\u1ee7 lu\u1eadt ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi \u0111\u01b0a ra c\u00e1c tuy\u00ean b\u1ed1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb th\u1eddi trang”. H\u01b0\u1edbng d\u1eabn n\u00e0y n\u00eau r\u00f5 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng n\u00ean ng\u1ee5 \u00fd r\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u00e0m ho\u00e0n to\u00e0n t\u1eeb m\u1ed9t v\u1eadt li\u1ec7u duy nh\u1ea5t, n\u1ebfu th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 l\u00e0 “t\u00e1i ch\u1ebf” ho\u1eb7c “h\u1eefu c\u01a1”, n\u1ebfu n\u00f3 ch\u1ee9a c\u00e1c s\u1ee3i kh\u00f4ng \u0111\u01b0\u1ee3c t\u00e1i ch\u1ebf ho\u1eb7c h\u1eefu c\u01a1, tr\u1eeb tr\u01b0\u1eddng h\u1ee3p t\u1ef7 l\u1ec7 s\u1ee3i n\u00e0y \u1edf m\u1ee9c kh\u00f4ng \u0111\u00e1ng k\u1ec3. T\u1ee9c l\u00e0, s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 t\u00e1i ch\u1ebf n\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng g\u1ea7n nh\u01b0 100% v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf.<\/p>\n

\u0110\u01a1n c\u1eed v\u1edbi tr\u01b0\u1eddng h\u1ee3p Uniqlo, qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean Google g\u1ed3m th\u00f4ng \u0111i\u1ec7p “d\u00f2ng s\u1ea3n ph\u1ea9m n\u1eef Uniqlo”, “mua ngay”, “v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf”… N\u1ed9i dung qu\u1ea3ng c\u00e1o kh\u00f4ng bao g\u1ed3m th\u00f4ng tin gi\u1ea3i th\u00edch c\u01a1 s\u1edf c\u1ee7a tuy\u00ean b\u1ed1 “v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf”, c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u1eb1ng tuy\u00ean b\u1ed1 n\u00e0y mang t\u00ednh tuy\u1ec7t \u0111\u1ed1i.<\/p>\n

Do \u0111\u00f3, c\u01a1 quan ch\u1ee9c n\u0103ng k\u1ebft lu\u1eadn tuy\u00ean b\u1ed1 c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean ch\u01b0a \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u1ea7y \u0111\u1ee7. Doanh nghi\u1ec7p ph\u1ea3i g\u1ee1 qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o c\u00e1c tuy\u00ean b\u1ed1 xanh ti\u1ebfp theo ph\u1ea3i g\u1ed3m b\u1eb1ng ch\u1ee9ng mang t\u00ednh x\u00e1c th\u1ef1c cao.<\/p>\n

Ph\u00e1n quy\u1ebft tr\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong cu\u1ed9c \u0111i\u1ec1u tra di\u1ec7n r\u1ed9ng v\u1ec1 c\u00e1c tuy\u00ean b\u1ed1 m\u00f4i tr\u01b0\u1eddng trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb th\u1eddi trang, tr\u00e1nh t\u00ecnh tr\u1ea1ng “t\u1ea9y xanh (greenwashing)”. C\u01a1 quan ch\u1ee9c n\u0103ng \u1ee9ng d\u1ee5ng h\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111\u1ec3 r\u00e0 so\u00e1t c\u00e1c qu\u1ea3ng c\u00e1o trong l\u0129nh v\u1ef1c n\u00e0y, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng \u0111i\u1ec1u tra.<\/p>\n

Cu\u1ed1i n\u0103m ngo\u00e1i, ASA c\u0169ng c\u1ea5m qu\u1ea3ng c\u00e1o c\u1ee7a Lacoste, Nike v\u00e0 Superdry v\u1edbi c\u00e1o bu\u1ed9c tuy\u00ean b\u1ed1 sai l\u1ec7ch v\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/p>\n

B\u1ea3o <\/strong>B\u1ea3o<\/strong> (theo ASA, The Guardian, STV<\/em>)<\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/uniqlo-adidas-calvin-klein-phai-go-quang-cao-gay-hieu-lam-ve-vat-lieu-tai-che-5089697.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Uniqlo, Adidas, Calvin Klein ph\u1ea3i g\u1ee1 qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 ‘v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf’ Anh y\u00eau c\u1ea7u Uniqlo, Adidas, Calvin Klein g\u1ee1 qu\u1ea3ng c\u00e1o v\u1ec1 \u201cv\u1eadt li\u1ec7u t\u00e1i ch\u1ebf\u201d, do th\u00f4ng \u0111i\u1ec7p khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u1eb1ng s\u1ea3n ph\u1ea9m l\u00e0m t\u1eeb v\u1eadt li\u1ec7u xanh 100%. C\u01a1 quan Ti\u00eau chu\u1ea9n Qu\u1ea3ng c\u00e1o Anh (ASA)<\/p>\n","protected":false},"author":1,"featured_media":1228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/1227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1227"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/1227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/1228"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}