{"id":12932,"date":"2026-08-25T11:17:23","date_gmt":"2026-08-25T04:17:23","guid":{"rendered":"https:\/\/useful.vn\/?p=12932"},"modified":"2026-08-25T11:17:23","modified_gmt":"2026-08-25T04:17:23","slug":"ban-le-online-boi-thu-nua-dau-nam","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=12932","title":{"rendered":"B\u00e1n l\u1ebb online ‘b\u1ed9i thu’ n\u1eeda \u0111\u1ea7u n\u0103m"},"content":{"rendered":"
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\nB\u00e1n l\u1ebb online ‘b\u1ed9i thu’ n\u1eeda \u0111\u1ea7u n\u0103m <\/h1>\n

S\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m, doanh s\u1ed1 tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki t\u0103ng tr\u00ean 40%, nhanh h\u01a1n 3 l\u1ea7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb n\u00f3i chung.<\/p>\n

B\u00e1n loa bluetooth, tai nghe v\u00e0 h\u1ec7 th\u1ed1ng \u00e2m thanh, JBL ghi nh\u1eadn doanh s\u1ed1 qu\u00fd II tr\u00ean Lazada t\u0103ng 2 l\u1ea7n so v\u1edbi c\u00f9ng k\u1ef3. K\u1ebft qu\u1ea3 n\u00e0y n\u1ed1i ti\u1ebfp hai n\u0103m li\u1ec1n doanh s\u1ed1 c\u00f4ng ty lu\u00f4n duy tr\u00ec t\u0103ng tr\u01b0\u1edfng tr\u00ean 50%.<\/p>\n

\u0110\u1ea1i di\u1ec7n JBL Vi\u1ec7t Nam cho bi\u1ebft k\u00eanh online mang \u0111\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp cao gi\u00fap ti\u1ebfp x\u00fac nhi\u1ec1u kh\u00e1ch h\u00e0ng, v\u00e0 l\u00e0 n\u01a1i t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i thu h\u00fat, ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n

V\u1edbi t\u1ed5ng c\u1ed9ng 613.900 gian h\u00e0ng (shop), Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u0111\u1ec1u ch\u1ee9ng ki\u1ebfn doanh s\u1ed1 giao d\u1ecbch (GMV) \u0111i l\u00ean n\u1eeda \u0111\u1ea7u n\u0103m, dao \u0111\u1ed9ng t\u1eeb 38% \u0111\u1ebfn 52%, theo b\u00e1o c\u00e1o c\u1ee7a n\u1ec1n t\u1ea3ng t\u1ed5ng h\u1ee3p v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u Metric.<\/p>\n

T\u1ed5ng GMV c\u1ee7a 4 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb \u0111a ng\u00e0nh n\u00e0y trong 6 th\u00e1ng \u0111\u1ea1t 291.600 t\u1ef7 \u0111\u1ed3ng, v\u1edbi h\u01a1n 2,18 t\u1ef7 s\u1ea3n ph\u1ea9m, t\u0103ng l\u1ea7n l\u01b0\u1ee3t h\u01a1n 41% v\u00e0 12% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i.<\/p>\n

Nh\u01b0 v\u1eady, trung b\u00ecnh m\u1ed7i ng\u00e0y, ng\u01b0\u1eddi Vi\u1ec7t chi h\u01a1n 1.600 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 mua h\u01a1n 12 tri\u1ec7u s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c s\u00e0n n\u00e0y. Ph\u1ea7n l\u1edbn c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau th\u1ee5 t\u1ed1t l\u00e0 s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, th\u1eddi trang, nh\u00e0 c\u1eeda – \u0111\u1eddi s\u1ed1ng, b\u00e1ch h\u00f3a – th\u1ef1c ph\u1ea9m v\u00e0 \u0111i\u1ec7n gia d\u1ee5ng.<\/p>\n

So v\u1edbi b\u00e1n l\u1ebb n\u00f3i chung, b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn ti\u1ebfp t\u1ee5c c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng nhanh g\u1ea5p 3 l\u1ea7n v\u00e0 \u01b0\u1edbc chi\u1ebfm g\u1ea7n 10% quy m\u00f4 to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb. Theo s\u1ed1 li\u1ec7u c\u1ee7a C\u1ee5c Th\u1ed1ng k\u00ea, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a n\u1eeda \u0111\u1ea7u n\u0103m \u0111\u1ea1t h\u01a1n 2,94 tri\u1ec7u t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12,5% so v\u1edbi c\u00f9ng k\u1ef3 2025.<\/p>\n

K\u00eanh b\u00e1n online ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1edd xu h\u01b0\u1edbng b\u00e1n h\u00e0ng qua ph\u00e1t tr\u1ef1c tuy\u1ebfn (livestream) v\u00e0 video ti\u1ebfp t\u1ee5c ph\u00e1t huy kh\u1ea3 n\u0103ng k\u00edch c\u1ea7u. Theo kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a Q&Me, livestream \u0111\u00e3 tr\u1edf th\u00e0nh k\u00eanh mua s\u1eafm ch\u1ee7 \u0111\u1ea1o v\u1edbi nh\u00f3m ng\u01b0\u1eddi d\u00f9ng t\u00edch c\u1ef1c, chi\u1ebfm kho\u1ea3ng 67% t\u1ed5ng chi ti\u00eau tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n

T\u1ea1i h\u1ed9i th\u1ea3o th\u00e1ng tr\u01b0\u1edbc, T\u1ed5ng gi\u00e1m \u0111\u1ed1c Nesty T\u1ea1 V\u0103n Th\u00e0nh cho bi\u1ebft h\u01a1n m\u1ed9t n\u1eeda trong t\u1ed5ng doanh thu tr\u00ean TikTok Shop nh\u1edd livestream. N\u0103m nay, th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y d\u00e9p n\u00e0y \u0111\u1ecbnh t\u0103ng h\u1ee3p t\u00e1c v\u1edbi c\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung.<\/p>\n

Song song \u0111\u00f3, c\u00e1c \u0111\u1ed9ng l\u1ef1c truy\u1ec1n th\u1ed1ng c\u1ee7a b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec, g\u1ed3m c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i v\u00e0 t\u1ed1i \u01b0u giao h\u00e0ng v\u1ec1 chi ph\u00ed l\u1eabn t\u1ed1c \u0111\u1ed9. Theo kh\u1ea3o s\u00e1t c\u1ee7a Q&Me, 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i b\u1ecb thu h\u00fat b\u1edfi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1. D\u1ea1ng voucher (phi\u1ebfu gi\u1ea3m gi\u00e1) ch\u1ec9 \u00e1p d\u1ee5ng trong livestream v\u00e0 \u01b0u \u0111\u00e3i c\u00f3 th\u1eddi h\u1ea1n c\u00e0ng th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua ngay.<\/p>\n

V\u00ed d\u1ee5, \u0111\u1ee3t khuy\u1ebfn m\u1ea1i 6\/6, Lazada ghi nh\u1eadn GMV t\u0103ng g\u1ea7n 4 l\u1ea7n (+276%) so v\u1edbi ng\u00e0y th\u01b0\u1eddng. V\u1edbi giao h\u00e0ng, Shopee cho bi\u1ebft shop th\u1ef1c hi\u1ec7n giao h\u1ecfa t\u1ed1c (trong 1 gi\u1edd v\u00e0 4 gi\u1edd) kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng \u0111\u01a1n h\u00e0ng \u0111\u1ebfn 130% so v\u1edbi nh\u00f3m kh\u00f4ng c\u00f3. V\u00ec v\u1eady, n\u1ec1n t\u1ea3ng cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 h\u1ea1 t\u1ea7ng v\u1eadn h\u00e0nh, t\u0103ng h\u1ee3p t\u00e1c c\u00e1c \u0111\u1ed1i t\u00e1c logistics \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian giao nh\u1eadn.<\/p>\n

Tuy nhi\u00ean, \u0111\u1ec3 duy tr\u00ec ngu\u1ed3n l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng, Shopee v\u00e0 TikTok Shop \u0111\u00e3 c\u00f9ng nhau \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch ph\u00ed, khi\u1ebfn c\u00e1c nh\u00e0 b\u00e1n th\u00eam \u00e1p l\u1ef1c v\u00e0 m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p bu\u1ed9c ph\u1ea3i t\u0103ng gi\u00e1 b\u00e1n. Tr\u01b0\u1edbc ph\u1ea3n \u00e1nh, \u1ee6y ban C\u1ea1nh tranh Qu\u1ed1c gia \u0111\u00e3 y\u00eau c\u1ea7u c\u00e1c n\u1ec1n t\u1ea3ng cung c\u1ea5p th\u00f4ng tin v\u00e0 t\u00e0i li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng.<\/p>\n

Theo \u00f4ng Tr\u1ea7n L\u00e2m, chuy\u00ean gia \u0111\u00e0o t\u1ea1o b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn ki\u00eam CEO Julyhouse, th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n k\u1ebft th\u00fac giai \u0111o\u1ea1n “\u0111\u1ed1t ti\u1ec1n” v\u00e0 b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh. “Chi ph\u00ed tr\u00ean s\u00e0n t\u0103ng li\u00ean t\u1ee5c trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1eabn k\u1ef3 v\u1ecdng gi\u00e1 th\u1ea5p h\u01a1n, giao h\u00e0ng nhanh h\u01a1n v\u00e0 h\u01b0\u1edfng nhi\u1ec1u \u01b0u \u0111\u00e3i h\u01a1n”, \u00f4ng n\u00f3i.<\/p>\n

N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u Metric d\u1ef1 b\u00e1o quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u1edf r\u1ed9ng v\u1ec1 doanh s\u1ed1 l\u1eabn l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n ra trong qu\u00fd III. Theo \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 chi 146.300 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 mua m\u1ed9t tri\u1ec7u s\u1ea3n ph\u1ea9m giai \u0111o\u1ea1n n\u00e0y, t\u0103ng l\u1ea7n l\u01b0\u1ee3t 2,31% v\u00e0 3,45% so v\u1edbi qu\u00fd II.<\/p>\n

H\u00e3ng JBL cho bi\u1ebft s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh b\u00e1n h\u00e0ng online, t\u0103ng h\u1ee3p t\u00e1c Lazada th\u00f4ng qua c\u00e1c k\u00ec si\u00eau sale v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb nh\u01b0 Ng\u00e0y h\u1ed9i th\u01b0\u01a1ng hi\u1ec7u (Super Brand Day) nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a quy\u1ec1n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Metric khuy\u1ebfn ngh\u1ecb c\u00e1c nh\u00e0 b\u00e1n ph\u00e1t tri\u1ec3n danh m\u1ee5c s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm, ph\u00e2n kh\u00fac gi\u00e1 v\u00e0 theo m\u00f9a, thay v\u00ec m\u1edf r\u1ed9ng b\u1eb1ng c\u1ea3m t\u00ednh. \u0110\u1ed3ng th\u1eddi, nh\u00e0 b\u00e1n c\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng, h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng tin s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, vi\u1ec7c k\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, livestream, affiliate (ti\u1ebfp th\u1ecb li\u00ean k\u1ebft) v\u00e0 n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 h\u1ecd m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/p>\n

N\u00eau kinh nghi\u1ec7m, nh\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung Ho\u00e0ng V\u0103n Khoa (PewPew) cho bi\u1ebft x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i \u0111a n\u1ec1n t\u1ea3ng, m\u1ed7i n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n theo nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng v\u00e0 ph\u00e2n ph\u1ed1i tr\u00ean nhi\u1ec1u k\u00eanh, t\u1eeb Shopee \u0111\u1ebfn Facebook, Instagram…”Nh\u1edd c\u00e1ch n\u00e0y, c\u00e1c n\u1ed9i dung c\u1ee7a m\u00ecnh hi\u1ec7n duy tr\u00ec h\u01a1n 30 tri\u1ec7u l\u01b0\u1ee3t xem m\u1ed7i th\u00e1ng”, anh n\u00f3i.<\/p>\n

V\u1ec1 d\u00e0i h\u1ea1n, b\u00e0 Sarah Nguy\u1ec5n, Gi\u00e1m \u0111\u1ed1c Th\u01b0\u01a1ng m\u1ea1i Shopee Vi\u1ec7t Nam, nh\u1eadn \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n m\u1edbi, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ef3 v\u1ecdng nhi\u1ec1u h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m, t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 tin c\u1eady. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi n\u1ec1n t\u1ea3ng ph\u1ea3i t\u0103ng c\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o AI, h\u1ea1 t\u1ea7ng v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch v\u00e0 m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn ng\u01b0\u1eddi mua cho nh\u00e0 b\u00e1n.<\/p>\n

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T\u00e0i x\u1ebf \u0111ang giao c\u00e1c \u0111\u01a1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u1edf H\u00e0 N\u1ed9i ng\u00e0y 7\/5. \u1ea2nh: Ho\u00e0ng Giang<\/em><\/p>\n<\/figcaption><\/figure>\n

Vi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/ban-le-online-boi-thu-nua-dau-nam-5101812.html<\/p>\n","protected":false},"excerpt":{"rendered":"

B\u00e1n l\u1ebb online ‘b\u1ed9i thu’ n\u1eeda \u0111\u1ea7u n\u0103m S\u00e1u th\u00e1ng \u0111\u1ea7u n\u0103m, doanh s\u1ed1 tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki t\u0103ng tr\u00ean 40%, nhanh h\u01a1n 3 l\u1ea7n t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb n\u00f3i chung. B\u00e1n loa bluetooth, tai nghe v\u00e0 h\u1ec7 th\u1ed1ng \u00e2m thanh, JBL ghi nh\u1eadn doanh s\u1ed1 qu\u00fd II<\/p>\n","protected":false},"author":1,"featured_media":12933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/12932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12932"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/12932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/12933"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}