{"id":13106,"date":"2026-08-26T06:47:23","date_gmt":"2026-08-25T23:47:23","guid":{"rendered":"https:\/\/useful.vn\/?p=13106"},"modified":"2026-08-26T06:47:23","modified_gmt":"2026-08-25T23:47:23","slug":"doanh-so-tren-tiktok-shop-tang-66","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=13106","title":{"rendered":"Doanh s\u1ed1 tr\u00ean TikTok Shop t\u0103ng 66%"},"content":{"rendered":"
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\nDoanh s\u1ed1 tr\u00ean TikTok Shop t\u0103ng 66% <\/h1>\n

Gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) tr\u00ean TikTok Shop t\u0103ng tr\u01b0\u1edfng 66% n\u0103m qua, g\u1ea5p h\u01a1n 2,5 l\u1ea7n so v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Th\u00f4ng tin \u0111\u01b0\u1ee3c TikTok Shop c\u00f4ng b\u1ed1 t\u1ea1i s\u1ef1 ki\u1ec7n s\u00e1ng 28\/7. B\u00ean c\u1ea1nh GMV t\u0103ng 66% so v\u1edbi 2024, s\u1ed1 nh\u00e0 b\u00e1n h\u00e0ng c\u00f3 ghi nh\u1eadn doanh thu t\u0103ng 42% v\u00e0 ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng (MAU) t\u0103ng 36%.<\/p>\n

N\u0103m qua, quy m\u00f4 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u01b0\u1edbc kho\u1ea3ng 31 t\u1ef7 USD, t\u0103ng tr\u01b0\u1edfng 25,5%, theo B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng. Nh\u01b0 v\u1eady, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a s\u00e0n n\u00e0y \u0111ang cao h\u01a1n 2,5 l\u1ea7n so v\u1edbi to\u00e0n th\u1ecb tr\u01b0\u1eddng.<\/p>\n

TikTok Shop b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o th\u00e1ng 4\/2022. L\u00e0 “t\u00e2n binh” nh\u01b0ng s\u00e0n n\u00e0y b\u1ee9t t\u1ed1c nhanh, v\u1edbi th\u1ecb ph\u1ea7n t\u0103ng t\u1eeb 26,9% h\u1ed3i 2024 l\u00ean 39,6% v\u00e0o 2025, ch\u1ec9 sau Shopee (57,5%), theo YouNet ECI.<\/p>\n

B\u00e1o c\u00e1o n\u1eeda \u0111\u1ea7u n\u0103m 2026 c\u1ee7a n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u Metric c\u0169ng cho bi\u1ebft Shopee v\u00e0 TikTok Shop ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u1ed5ng GMV \u0111\u1ea1t 280.000 t\u1ef7 \u0111\u1ed3ng.<\/p>\n

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Giao di\u1ec7n b\u00e1n h\u00e0ng c\u1ee7a TikTok Shop. \u1ea2nh: Vi\u1ec5n Th\u00f4ng<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo th\u00f4ng tin n\u1ec1n t\u1ea3ng t\u1ef1 c\u00f4ng b\u1ed1, c\u00e1c nh\u00f3m h\u00e0ng c\u00f3 GMV t\u0103ng m\u1ea1nh n\u0103m qua c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u00e0 c\u1eeda v\u00e0 \u0111\u1eddi s\u1ed1ng (94%); b\u00e1ch ho\u00e1 (71%); \u0111i\u1ec7n tho\u1ea1i v\u00e0 \u0111i\u1ec7n t\u1eed (71%); c\u00f9ng v\u1edbi m\u1eb9 & b\u00e9, th\u1eddi trang – ph\u1ee5 ki\u1ec7n, l\u00e0m \u0111\u1eb9p – ch\u0103m s\u00f3c c\u00e1 nh\u00e2n.<\/p>\n

B\u00e0 Ph\u01b0\u01a1ng L\u01b0\u01a1ng, Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i ph\u1ee5 tr\u00e1ch nh\u00e0 b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a TikTok Shop, l\u00fd gi\u1ea3i hai y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng nhanh c\u1ee7a n\u1ec1n t\u1ea3ng n\u00e0y g\u1ed3m h\u1ec7 sinh th\u00e1i v\u00e0 m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i kh\u00e1m ph\u00e1.<\/p>\n

Theo \u0111\u00f3, TikTok Shop c\u00f3 ch\u1ed7 d\u1ef1a t\u1eeb l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng TikTok th\u01b0\u1eddng xuy\u00ean h\u00e0ng th\u00e1ng \u0111\u1ebfn 70 tri\u1ec7u t\u1ea1i Vi\u1ec7t Nam. H\u1ecd l\u01b0\u1edbt xem c\u00e1c video ng\u1eafn ho\u1eb7c phi\u00ean livestream v\u00e0 ph\u00e1t sinh nhu c\u1ea7u mua h\u00e0ng, \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “th\u01b0\u01a1ng m\u1ea1i kh\u00e1m ph\u00e1”.<\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, ng\u00e0y tr\u01b0\u1edbc, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n mua s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 s\u1ebd l\u00ean t\u00ecm ki\u1ebfm. C\u00f2n nay, s\u00e0n d\u00f9ng c\u00e1c n\u1ed9i dung video, livestream \u0111\u1ec3 k\u00edch th\u00edch chi ti\u00eau cho nh\u1eefng m\u1eb7t h\u00e0ng ng\u01b0\u1eddi xem kh\u00f4ng bi\u1ebft \u0111\u1ebfn ho\u1eb7c ch\u01b0a ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn. Kh\u00f4ng ch\u1ec9 TikTok Shop, Shopee g\u1ea7n \u0111\u00e2y c\u0169ng \u0111\u1ea9y m\u1ea1nh k\u00eanh b\u00e1n video v\u00e0 livestream.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3 khi m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung livestream v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam cao g\u1ea5p 1,3 l\u1ea7n trung b\u00ecnh c\u1ee7a khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, theo nghi\u00ean c\u1ee9u c\u1ee7a Accenture. “Th\u1ecfa m\u00e3n nhu c\u1ea7u s\u1eb5n c\u00f3 v\u1eeba khai ph\u00e1 nhu c\u1ea7u m\u1edbi, m\u00f4 h\u00ecnh n\u00e0y gi\u00fap nh\u00e0 b\u00e1n t\u0103ng doanh thu”, b\u00e0 Ph\u01b0\u01a1ng L\u01b0\u01a1ng, m\u00f4 t\u1ea3.<\/p>\n

N\u0103m 2025, GMV c\u1ee7a 4 s\u00e0n Shopee, TikTok Shop, Lazada v\u00e0 Tiki \u01b0\u1edbc \u0111\u1ea1t 20,4 t\u1ef7 USD, theo qu\u1ef9 \u0111\u1ea7u t\u01b0 Momentum Works (Singapore), t\u0103ng 27,3% so v\u1edbi 2024.<\/p>\n

S\u00e0n b\u00e1n l\u1ebb \u0111a ng\u00e0nh top 2 th\u1ecb tr\u01b0\u1eddng d\u1ef1 b\u00e1o th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba ph\u00e1t tri\u1ec3n<\/strong><\/span>, do m\u1edbi ch\u1ec9 chi\u1ebfm kho\u1ea3ng 10% t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a, so v\u1edbi t\u1ef7 l\u1ec7 25-26% t\u1ea1i Trung Qu\u1ed1c v\u00e0 H\u00e0n Qu\u1ed1c. Vi\u1ec7t Nam c\u0169ng tr\u1edf th\u00e0nh n\u1ec1n kinh t\u1ebf thu nh\u1eadp trung b\u00ecnh cao, cho th\u1ea5y m\u1ee9c s\u1ed1ng v\u00e0 n\u0103ng l\u1ef1c ti\u00eau d\u00f9ng c\u1ea3i thi\u1ec7n.<\/p>\n

Theo \u00f4ng Nguy\u1ec5n L\u00e2m Thanh, \u0110\u1ea1i di\u1ec7n TikTok Vi\u1ec7t Nam, c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng trong chu k\u1ef3 m\u1edbi kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb vi\u1ec7c b\u00e1n nhi\u1ec1u h\u01a1n nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 ph\u1ed5 bi\u1ebfn tr\u00ean online, m\u00e0 c\u00f2n t\u1eeb tri\u1ec3n v\u1ecdng \u0111\u01b0a th\u00eam s\u1ea3n ph\u1ea9m m\u1edbi l\u00ean s\u00e0n.<\/p>\n

“\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng, h\u1ee3p t\u00e1c x\u00e3, l\u00e0ng ngh\u1ec1, nh\u00e0 s\u1ea3n xu\u1ea5t n\u00f4ng nghi\u1ec7p ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng”, \u00f4ng n\u00eau. N\u1ec1n t\u1ea3ng cho bi\u1ebft s\u1ebd c\u00f3 g\u00f3i h\u1ed7 tr\u1ee3 chuy\u00ean bi\u1ec7t cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng OCOP, n\u00f4ng s\u1ea3n v\u00e0 l\u00e0ng ngh\u1ec1 trong n\u1eeda cu\u1ed1i n\u0103m.<\/p>\n

B\u00e0 H\u00e0 Th\u1ecb Vinh, Ph\u00f3 ch\u1ee7 t\u1ecbch Hi\u1ec7p h\u1ed9i L\u00e0ng ngh\u1ec1 Vi\u1ec7t Nam \u0111\u1ed3ng quan \u0111i\u1ec3m, r\u1eb1ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a truy\u1ec1n th\u1ed1ng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1nh th\u1ee9c h\u1ebft ti\u1ec1m n\u0103ng. “N\u1ec1n t\u1ea3ng n\u00ean c\u00f3 h\u1ed7 tr\u1ee3 c\u00e1c l\u00e0ng ngh\u1ec1, ngh\u1ec7 nh\u00e2n bi\u1ebft c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a ch\u00ednh m\u00ecnh, \u0111\u01b0a nh\u1eefng \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf d\u1ed3i d\u00e0o v\u00e0 tinh hoa nh\u1ea5t l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1”, b\u00e0 n\u00f3i.<\/p>\n

B\u00ean c\u1ea1nh thu\u1eadn l\u1ee3i, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00e0ng tr\u01b0\u1edfng th\u00e0nh h\u01a1n c\u0169ng l\u00e0 l\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng \u0111\u1eb7t ra y\u00eau c\u1ea7u cao h\u01a1n. Chuy\u00ean gia v\u00e0 nh\u00e0 b\u00e1n th\u1eeba nh\u1eadn ngo\u00e0i gi\u00e1 c\u1ea3, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, ch\u1ea5t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a, uy t\u00edn c\u1ee7a ng\u01b0\u1eddi b\u00e1n, t\u1ed1c \u0111\u1ed9 giao nh\u1eadn, ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/p>\n

Vi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/doanh-so-tren-tiktok-shop-tang-66-5102594.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh s\u1ed1 tr\u00ean TikTok Shop t\u0103ng 66% Gi\u00e1 tr\u1ecb giao d\u1ecbch (GMV) tr\u00ean TikTok Shop t\u0103ng tr\u01b0\u1edfng 66% n\u0103m qua, g\u1ea5p h\u01a1n 2,5 l\u1ea7n so v\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n to\u00e0n th\u1ecb tr\u01b0\u1eddng. Th\u00f4ng tin \u0111\u01b0\u1ee3c TikTok Shop c\u00f4ng b\u1ed1 t\u1ea1i s\u1ef1 ki\u1ec7n s\u00e1ng 28\/7. B\u00ean c\u1ea1nh GMV t\u0103ng 66% so v\u1edbi 2024, s\u1ed1 nh\u00e0<\/p>\n","protected":false},"author":1,"featured_media":13107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-13106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/13106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13106"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/13106\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/13107"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}