{"id":14850,"date":"2026-09-03T17:47:23","date_gmt":"2026-09-03T10:47:23","guid":{"rendered":"https:\/\/useful.vn\/?p=14850"},"modified":"2026-09-03T17:47:23","modified_gmt":"2026-09-03T10:47:23","slug":"thai-lan-thay-doi-de-keo-khach-viet-quay-lai","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=14850","title":{"rendered":"Th\u00e1i Lan thay \u0111\u1ed5i \u0111\u1ec3 k\u00e9o kh\u00e1ch Vi\u1ec7t quay l\u1ea1i"},"content":{"rendered":"
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\nTh\u00e1i Lan thay \u0111\u1ed5i \u0111\u1ec3 k\u00e9o kh\u00e1ch Vi\u1ec7t quay l\u1ea1i <\/h1>\n

Th\u00e1i Lan \u0111ang m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, \u0111\u01b0\u1eddng bay v\u00e0 nh\u00f3m kh\u00e1ch m\u1ee5c ti\u00eau t\u1ea1i Vi\u1ec7t Nam, trong b\u1ed1i c\u1ea3nh l\u01b0\u1ee3ng kh\u00e1ch Vi\u1ec7t \u0111\u1ebfn n\u01b0\u1edbc n\u00e0y gi\u1ea3m 21% n\u1eeda \u0111\u1ea7u n\u0103m.<\/p>\n

T\u1ea1i H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM l\u1ea7n th\u1ee9 20 (ITE HCMC 2026), b\u00e0 Thapanee Kiatphaibool, T\u1ed5ng c\u1ee5c tr\u01b0\u1edfng T\u1ed5ng c\u1ee5c Du l\u1ecbch Th\u00e1i Lan (TAT), cho bi\u1ebft Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong 5 th\u1ecb tr\u01b0\u1eddng ngu\u1ed3n tr\u1ecdng \u0111i\u1ec3m khu v\u1ef1c ASEAN \u0111\u1ebfn Th\u00e1i Lan.<\/p>\n

“V\u1edbi l\u1ee3i th\u1ebf v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd g\u1ea7n, m\u1ea1ng l\u01b0\u1edbi \u0111\u01b0\u1eddng bay d\u00e0y, th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00f3ng vai tr\u00f2 chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c duy tr\u00ec d\u00f2ng kh\u00e1ch \u1ed5n \u0111\u1ecbnh quanh n\u0103m”, b\u00e0 n\u00f3i.<\/p>\n

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T\u1ed5ng c\u1ee5c tr\u01b0\u1edfng T\u1ed5ng c\u1ee5c Du l\u1ecbch Th\u00e1i Lan Thapanee Kiatphaibool t\u1ea1i Di\u1ec5n \u0111\u00e0n du l\u1ecbch c\u1ea5p cao H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM ng\u00e0y 27\/8. \u1ea2nh: BTC<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo TAT, 6 th\u00e1ng \u0111\u1ea7u n\u0103m l\u01b0\u1ee3ng kh\u00e1ch Vi\u1ec7t \u0111\u1ebfn Th\u00e1i gi\u1ea3m kho\u1ea3ng 21% so v\u1edbi c\u00f9ng k\u1ef3. Tuy nhi\u00ean trong nh\u00f3m kh\u00e1ch v\u1eabn \u0111i Th\u00e1i, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi quay l\u1ea1i t\u1eeb 2-4 l\u1ea7n l\u1ea1i t\u0103ng 12% – cho th\u1ea5y nh\u00f3m kh\u00e1ch trung th\u00e0nh v\u1eabn gi\u1eef thi\u1ec7n c\u1ea3m v\u1edbi \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n

B\u00e0 Tr\u1ea7n Th\u1ecb B\u1ea3o Thu, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb – Truy\u1ec1n th\u00f4ng Vietluxtour, nh\u1eadn \u0111\u1ecbnh Th\u00e1i Lan kh\u00f4ng c\u00f2n l\u00e0 th\u1ecb tr\u01b0\u1eddng k\u00edch c\u1ea7u ch\u1ec9 b\u1eb1ng gi\u00e1 r\u1ebb hay kho\u1ea3ng c\u00e1ch g\u1ea7n. B\u00e0 ch\u1ec9 ra 4 nguy\u00ean nh\u00e2n khi\u1ebfn kh\u00e1ch Vi\u1ec7t gi\u1ea3m: tuy\u1ebfn Bangkok – Pattaya truy\u1ec1n th\u1ed1ng \u0111\u00e3 quen thu\u1ed9c trong khi Th\u00e1i Lan thi\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u1ed9t ph\u00e1, ph\u1ea3i chia s\u1ebb th\u1ecb ph\u1ea7n v\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn kh\u00e1c trong khu v\u1ef1c; du kh\u00e1ch ng\u00e0y c\u00e0ng nh\u1ea1y c\u1ea3m v\u1edbi chi ph\u00ed; v\u00e0 t\u00e2m l\u00fd e ng\u1ea1i tr\u01b0\u1edbc th\u00f4ng tin an to\u00e0n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng th\u1ee7 t\u1ee5c nh\u1eadp c\u1ea3nh \u0111i\u1ec7n t\u1eed (TDAC) m\u1edbi khi\u1ebfn kh\u00e1ch ch\u1ea7n ch\u1eeb “ch\u1ed1t” tour. T\u1ea1i Vietluxtour, t\u0103ng tr\u01b0\u1edfng th\u1ecb tr\u01b0\u1eddng Th\u00e1i hi\u1ec7n ch\u1ec9 kho\u1ea3ng 12-15% so v\u1edbi giai \u0111o\u1ea1n tr\u01b0\u1edbc d\u1ecbch, m\u1ee9c \u0111\u01b0\u1ee3c xem l\u00e0 ch\u1eadm.<\/p>\n

\u0110\u1ec3 \u1ee9ng ph\u00f3, n\u0103m 2026 Th\u00e1i Lan chuy\u1ec3n h\u01b0\u1edbng sang chi\u1ebfn l\u01b0\u1ee3c “Th\u00e1i Lan m\u1edbi”, t\u1eadp trung v\u00e0o kh\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng cao, chi ti\u00eau nhi\u1ec1u v\u00e0 l\u01b0u tr\u00fa d\u00e0i ng\u00e0y thay v\u00ec ch\u1ea1y theo s\u1ed1 l\u01b0\u1ee3ng, th\u00f4ng qua 5 h\u01b0\u1edbng ch\u00ednh “Amazing 5 economy”, g\u1ed3m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (life economy), tr\u1ea3i nghi\u1ec7m theo s\u1edf th\u00edch ri\u00eang (sub-culture economy), kinh t\u1ebf \u0111\u00eam (night economy), du l\u1ecbch b\u1ec1n v\u1eefng (circular economy) v\u00e0 n\u1ec1n t\u1ea3ng s\u1ed1 ti\u1ec7n l\u1ee3i (platform economy).<\/p>\n

T\u1ea1i Vi\u1ec7t Nam, Th\u00e1i Lan \u0111\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn ngo\u00e0i c\u1eeda ng\u00f5 truy\u1ec1n th\u1ed1ng nh\u01b0 Chiang Rai, Ayutthaya, Kanchanaburi, Khao Yai, Rayong, Krabi v\u00e0 Udon Thani – n\u01a1i c\u00f3 d\u1ea5u \u1ea5n l\u1ecbch s\u1eed v\u00e0 c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi Th\u00e1i g\u1ed1c Vi\u1ec7t. Theo TAT, s\u1ef1 d\u1ecbch chuy\u1ec3n c\u1ee7a nh\u00f3m kh\u00e1ch Gen Z v\u00e0 gia \u0111\u00ecnh tr\u1ebb khi\u1ebfn Vi\u1ec7t Nam tr\u1edf th\u00e0nh th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 v\u0103n h\u00f3a ng\u00e1ch, \u00e2m nh\u1ea1c v\u00e0 ngh\u1ec9 d\u01b0\u1ee1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n

Nh\u00e2n d\u1ecbp k\u1ef7 ni\u1ec7m 50 n\u0103m quan h\u1ec7 ngo\u1ea1i giao hai n\u01b0\u1edbc, TAT h\u1ee3p t\u00e1c v\u1edbi c\u00e1c h\u00e3ng bay v\u00e0 l\u1eef h\u00e0nh Vi\u1ec7t Nam cung c\u1ea5p v\u00e9 giao th\u00f4ng c\u00f4ng c\u1ed9ng, voucher kh\u00e1ch s\u1ea1n, mua s\u1eafm c\u00f9ng \u01b0u \u0111\u00e3i cho \u0111o\u00e0n t\u1eeb 30 kh\u00e1ch tr\u1edf l\u00ean.<\/p>\n

M\u1ea1ng l\u01b0\u1edbi h\u00e0ng kh\u00f4ng c\u0169ng m\u1edf r\u1ed9ng v\u1edbi 8 h\u00e3ng bay, khai th\u00e1c g\u1ea7n 14.500 chuy\u1ebfn tr\u1ef1c ti\u1ebfp gi\u1eefa hai n\u01b0\u1edbc, t\u0103ng 7% so v\u1edbi n\u0103m tr\u01b0\u1edbc; \u0111\u01b0\u1eddng bay TP HCM – Chiang Mai d\u1ef1 ki\u1ebfn m\u1edf l\u1ea1i v\u00e0o th\u00e1ng 10, \u0111\u00fang d\u1ecbp L\u1ec5 h\u1ed9i \u0111\u00e8n tr\u1eddi Yi Peng, c\u00f9ng k\u1ebf ho\u1ea1ch m\u1edf th\u00eam chuy\u1ebfn bay th\u1eb3ng t\u1eeb \u0110\u00e0 N\u1eb5ng \u0111i Udon Thani, Chiang Mai v\u00e0 Phuket.<\/p>\n

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Kh\u00e1ch Vi\u1ec7t tr\u1ea3i nghi\u1ec7m gian h\u00e0ng Th\u00e1i Lan t\u1ea1i H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM. \u1ea2nh: BTC<\/em><\/p>\n<\/figcaption><\/figure>\n

V\u1ec1 an to\u00e0n – m\u1ed1i lo l\u1edbn khi\u1ebfn kh\u00e1ch ch\u1ea7n ch\u1eeb theo ph\u00e2n t\u00edch c\u1ee7a b\u00e0 Thu, Th\u00e1i Lan tri\u1ec3n khai d\u1ef1 \u00e1n “Trusted Thailand” v\u1edbi 4 ti\u00eau chu\u1ea9n an ninh chung, thanh to\u00e1n an to\u00e0n, giao ti\u1ebfp ngo\u1ea1i ng\u1eef v\u00e0 giao th\u00f4ng c\u00f4ng c\u1ed9ng, c\u00f9ng \u1ee9ng d\u1ee5ng “Thailand Tourist Police” h\u1ed7 tr\u1ee3 5 ng\u00f4n ng\u1eef, c\u00f3 n\u00fat SOS v\u00e0 \u0111\u1ecbnh v\u1ecb GPS k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp trung t\u00e2m kh\u1ea9n c\u1ea5p.<\/p>\n

Ph\u00eda Vietluxtour c\u0169ng \u0111ang \u0111\u1ed5i \u0111\u1ecbnh v\u1ecb tuy\u1ebfn Th\u00e1i Lan theo h\u01b0\u1edbng “chuy\u1ebfn \u0111i sau kh\u00e1c chuy\u1ebfn \u0111i tr\u01b0\u1edbc”, tri\u1ec3n khai c\u00e1c s\u1ea3n ph\u1ea9m chuy\u00ean bi\u1ec7t nh\u01b0 g\u00f3i ngh\u1ec9 d\u01b0\u1ee1ng ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe t\u1ea1i Phuket, Chiang Mai, tuy\u1ebfn Koh Samui – Kamalaya hay tour \u1ea9m th\u1ef1c Michelin, \u0111\u00eam Chinatown, nh\u1eb1m gi\u1eef ch\u00e2n nh\u00f3m kh\u00e1ch quay l\u1ea1i th\u01b0\u1eddng xuy\u00ean.<\/p>\n

TAT k\u1ef3 v\u1ecdng nhu c\u1ea7u cu\u1ed1i n\u0103m s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh ph\u1ee5c h\u1ed3i th\u1ecb tr\u01b0\u1eddng. D\u1eef li\u1ec7u \u0111\u1eb7t v\u00e9 s\u1edbm t\u1eeb Vi\u1ec7t Nam \u0111\u00e3 t\u0103ng h\u01a1n 14% trong th\u00e1ng 6-8, d\u1ef1 b\u00e1o ti\u1ebfp t\u1ee5c t\u0103ng 9-23% trong 4 th\u00e1ng cu\u1ed1i n\u0103m, \u0111\u1ea1t \u0111\u1ec9nh v\u00e0o th\u00e1ng 9.<\/p>\n

Ng\u00e0nh du l\u1ecbch Th\u00e1i Lan \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u00f3n \u00edt nh\u1ea5t 600.000 l\u01b0\u1ee3t kh\u00e1ch Vi\u1ec7t trong n\u0103m nay, v\u1ef1c l\u1ea1i g\u1ea7n b\u1eb1ng n\u0103m ngo\u00e1i.<\/p>\n

B\u00edch Ph\u01b0\u01a1ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/thai-lan-thay-doi-de-keo-khach-viet-quay-lai-5114305.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u00e1i Lan thay \u0111\u1ed5i \u0111\u1ec3 k\u00e9o kh\u00e1ch Vi\u1ec7t quay l\u1ea1i Th\u00e1i Lan \u0111ang m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, \u0111\u01b0\u1eddng bay v\u00e0 nh\u00f3m kh\u00e1ch m\u1ee5c ti\u00eau t\u1ea1i Vi\u1ec7t Nam, trong b\u1ed1i c\u1ea3nh l\u01b0\u1ee3ng kh\u00e1ch Vi\u1ec7t \u0111\u1ebfn n\u01b0\u1edbc n\u00e0y gi\u1ea3m 21% n\u1eeda \u0111\u1ea7u n\u0103m. T\u1ea1i H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM l\u1ea7n th\u1ee9 20 (ITE HCMC<\/p>\n","protected":false},"author":1,"featured_media":14851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/14850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14850"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/14850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/14851"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}