{"id":14945,"date":"2026-09-04T05:47:18","date_gmt":"2026-09-03T22:47:18","guid":{"rendered":"https:\/\/useful.vn\/?p=14945"},"modified":"2026-09-04T05:47:18","modified_gmt":"2026-09-03T22:47:18","slug":"viet-nam-dinh-vi-du-lich-mice-la-san-pham-chien-luoc","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=14945","title":{"rendered":"Vi\u1ec7t Nam \u0111\u1ecbnh v\u1ecb ‘du l\u1ecbch MICE’ l\u00e0 s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"
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\nVi\u1ec7t Nam \u0111\u1ecbnh v\u1ecb ‘du l\u1ecbch MICE’ l\u00e0 s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c <\/h1>\n

Vi\u1ec7t Nam x\u00e1c \u0111\u1ecbnh ph\u00e1t tri\u1ec3n kh\u00e1ch \u0111o\u00e0n MICE l\u00e0 h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0nh du l\u1ecbch v\u00e0 m\u1edf r\u1ed9ng d\u01b0 \u0111\u1ecba cho \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n

T\u1ea1i Di\u1ec5n \u0111\u00e0n Du l\u1ecbch c\u1ea5p cao trong khu\u00f4n kh\u1ed5 H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM l\u1ea7n th\u1ee9 20 (ITE HCMC 2026) ng\u00e0y 27\/8, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Ph\u1ea1m Th\u1ecb Thanh Tr\u00e0 cho r\u1eb1ng du l\u1ecbch MICE c\u1ea7n h\u01b0\u1edbng t\u1edbi d\u00f2ng kh\u00e1ch ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho th\u01b0\u01a1ng m\u1ea1i v\u00e0 \u0111\u1ea7u t\u01b0.<\/p>\n

“MICE c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a du l\u1ecbch Vi\u1ec7t Nam”, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Ph\u1ea1m Th\u1ecb Thanh Tr\u00e0 n\u00f3i.<\/p>\n

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Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng Ph\u1ea1m Th\u1ecb Thanh Tr\u00e0 t\u1ea1i Di\u1ec5n \u0111\u00e0n Du l\u1ecbch c\u1ea5p cao H\u1ed9i ch\u1ee3 Du l\u1ecbch Qu\u1ed1c t\u1ebf TP HCM ng\u00e0y 27\/8. \u1ea2nh: BTC<\/em><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

MICE – vi\u1ebft t\u1eaft c\u1ee7a Meetings, Incentives, Conferences v\u00e0 Exhibitions – c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 du l\u1ecbch c\u00f4ng v\u1ee5, th\u01b0\u1eddng \u0111i theo \u0111o\u00e0n v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi nhi\u1ec1u d\u1ecbch v\u1ee5 nh\u01b0 h\u00e0ng kh\u00f4ng, l\u01b0u tr\u00fa, h\u1ed9i ngh\u1ecb, \u1ea9m th\u1ef1c. Theo Grand View Research, th\u1ecb tr\u01b0\u1eddng MICE to\u00e0n c\u1ea7u \u01b0\u1edbc \u0111\u1ea1t h\u01a1n 1.000 t\u1ef7 USD n\u0103m 2026, c\u00f3 th\u1ec3 t\u0103ng l\u00ean 1.829 t\u1ef7 USD v\u00e0o 2033. Kh\u00e1ch MICE chi ti\u00eau cao g\u1ea5p 3-6 l\u1ea7n kh\u00e1ch th\u00f4ng th\u01b0\u1eddng. T\u1ea1i Vi\u1ec7t Nam, Mordor Intelligence \u01b0\u1edbc t\u00ednh th\u1ecb tr\u01b0\u1eddng n\u00e0y n\u0103m nay \u0111\u1ea1t kho\u1ea3ng 7,7 t\u1ef7 USD, c\u00f3 th\u1ec3 t\u0103ng l\u00ean 10,3 t\u1ef7 USD v\u00e0o 2031.<\/p>\n

B\u1ed9 tr\u01b0\u1edfng B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch L\u00e2m Th\u1ecb Ph\u01b0\u01a1ng Thanh cho r\u1eb1ng MICE c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch du l\u1ecbch t\u1eeb t\u0103ng tr\u01b0\u1edfng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng sang ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb.<\/p>\n

B\u1ed9 V\u0103n h\u00f3a, Th\u1ec3 thao v\u00e0 Du l\u1ecbch s\u1ebd tham m\u01b0u Ch\u00ednh ph\u1ee7 ho\u00e0n thi\u1ec7n h\u00e0nh lang ph\u00e1p l\u00fd, \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c visa s\u1ef1 ki\u1ec7n, x\u00e2y d\u1ef1ng ti\u00eau chu\u1ea9n MICE xanh v\u00e0 h\u00ecnh th\u00e0nh h\u1ec7 sinh th\u00e1i li\u00ean k\u1ebft gi\u1eefa h\u00e0ng kh\u00f4ng, l\u01b0u tr\u00fa, h\u1ed9i ngh\u1ecb – tri\u1ec3n l\u00e3m, l\u1eef h\u00e0nh v\u00e0 v\u0103n h\u00f3a – \u1ea9m th\u1ef1c, nh\u1eb1m thu h\u00fat th\u00eam c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n qu\u1ed1c t\u1ebf.<\/p>\n

Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng \u0111\u1ec1 ngh\u1ecb t\u1eadp trung ba h\u01b0\u1edbng: m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qua k\u1ebft n\u1ed1i \u0111i\u1ec3m \u0111\u1ebfn, tuy\u1ebfn du l\u1ecbch \u0111a qu\u1ed1c gia; n\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 theo h\u01b0\u1edbng xanh, th\u00f4ng minh; g\u1eafn MICE v\u1edbi th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea7u t\u01b0, khoa h\u1ecdc – c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f4ng nghi\u1ec7p v\u0103n h\u00f3a – trong b\u1ed1i c\u1ea3nh c\u00e1c n\u01b0\u1edbc \u0110\u00f4ng Nam \u00c1 v\u00e0 ti\u1ec3u v\u00f9ng Mekong c\u1ea7n h\u1ee3p t\u00e1c thay v\u00ec c\u1ea1nh tranh \u0111\u01a1n l\u1ebb.<\/p>\n

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\u0110o\u00e0n kh\u00e1ch MICE Indonesia \u0111\u1ebfn TP HCM th\u00e1ng 5. \u1ea2nh: L.N<\/em><\/p>\n<\/figcaption><\/figure>\n

V\u1edbi TP HCM, Ph\u00f3 Th\u1ee7 t\u01b0\u1edbng y\u00eau c\u1ea7u th\u00e0nh ph\u1ed1 ti\u00ean phong tr\u1edf th\u00e0nh trung t\u00e2m MICE c\u1ea1nh tranh trong khu v\u1ef1c, n\u00e2ng t\u1ea7m ITE HCMC th\u00e0nh n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i ch\u00ednh s\u00e1ch, th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p qu\u1ed1c t\u1ebf. N\u0103m 2026, TP HCM x\u1ebfp th\u1ee9 17 trong 25 \u0111i\u1ec3m \u0111\u1ebfn h\u1ed9i h\u1ecdp h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng do n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd s\u1ef1 ki\u1ec7n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Cvent c\u00f4ng b\u1ed1.<\/p>\n

Theo Ph\u00f3 Ch\u1ee7 t\u1ecbch UBND TP HCM Nguy\u1ec5n L\u1ed9c H\u00e0, th\u00e0nh ph\u1ed1 s\u1ebd t\u1eadp trung c\u1ea3i thi\u1ec7n h\u1ea1 t\u1ea7ng, d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 thu h\u00fat c\u00e1c s\u1ef1 ki\u1ec7n quy m\u00f4 l\u1edbn.<\/p>\n

7 th\u00e1ng \u0111\u1ea7u n\u0103m, Vi\u1ec7t Nam \u0111\u00f3n g\u1ea7n 14 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch qu\u1ed1c t\u1ebf, t\u0103ng 13,8% so v\u1edbi c\u00f9ng k\u1ef3 2025, ho\u00e0n th\u00e0nh kho\u1ea3ng 56% m\u1ee5c ti\u00eau 25 tri\u1ec7u l\u01b0\u1ee3t kh\u00e1ch c\u1ea3 n\u0103m.<\/p>\n

B\u00edch Ph\u01b0\u01a1ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/viet-nam-dinh-vi-du-lich-mice-la-san-pham-chien-luoc-5114254.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7t Nam \u0111\u1ecbnh v\u1ecb ‘du l\u1ecbch MICE’ l\u00e0 s\u1ea3n ph\u1ea9m chi\u1ebfn l\u01b0\u1ee3c Vi\u1ec7t Nam x\u00e1c \u0111\u1ecbnh ph\u00e1t tri\u1ec3n kh\u00e1ch \u0111o\u00e0n MICE l\u00e0 h\u01b0\u1edbng \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 n\u00e2ng ch\u1ea5t l\u01b0\u1ee3ng ng\u00e0nh du l\u1ecbch v\u00e0 m\u1edf r\u1ed9ng d\u01b0 \u0111\u1ecba cho \u0111i\u1ec3m \u0111\u1ebfn. T\u1ea1i Di\u1ec5n \u0111\u00e0n Du l\u1ecbch c\u1ea5p cao trong khu\u00f4n kh\u1ed5 H\u1ed9i ch\u1ee3 Du l\u1ecbch<\/p>\n","protected":false},"author":1,"featured_media":14946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-14945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-du-lich"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/14945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14945"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/14945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/14946"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}