{"id":17543,"date":"2026-09-16T18:47:23","date_gmt":"2026-09-16T11:47:23","guid":{"rendered":"https:\/\/useful.vn\/?p=17543"},"modified":"2026-09-16T18:47:23","modified_gmt":"2026-09-16T11:47:23","slug":"masan-gioi-thieu-chien-luoc-cao-cap-hoa-san-pham-tai-vietfood","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=17543","title":{"rendered":"Masan gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m t\u1ea1i Vietfood"},"content":{"rendered":"
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\nMasan gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m t\u1ea1i Vietfood <\/h1>\n

Masan mang \u0111\u1ebfn tri\u1ec3n l\u00e3m Vietfood c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c, tr\u00ecnh di\u1ec5n \u1ea9m th\u1ef1c, gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n xoay quanh n\u00e2ng cao gi\u00e1 tr\u1ecb l\u00f5i, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

Vietfood & Beverage – ProPack Vietnam do Masan l\u00e0m nh\u00e0 t\u00e0i ch\u00ednh, \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c t\u1ea1i Trung t\u00e2m H\u1ed9i ch\u1ee3 v\u00e0 Tri\u1ec3n l\u00e3m S\u00e0i G\u00f2n (SECC), ng\u00e0y 6-8\/8, quy t\u1ee5 h\u01a1n 1.400 gian h\u00e0ng c\u1ee7a h\u01a1n 1.000 doanh nghi\u1ec7p t\u1eeb tr\u00ean 20 qu\u1ed1c gia, d\u1ef1 ki\u1ebfn \u0111\u00f3n h\u01a1n 40.000 l\u01b0\u1ee3t kh\u00e1ch tham quan. Tri\u1ec3n l\u00e3m \u0111\u1ea1t ch\u1ee9ng nh\u1eadn UFI, bao qu\u00e1t chu\u1ed7i gi\u00e1 tr\u1ecb ng\u00e0nh F&B t\u1eeb nguy\u00ean li\u1ec7u, ch\u1ebf bi\u1ebfn, bao b\u00ec \u0111\u1ebfn ph\u00e2n ph\u1ed1i.<\/p>\n

N\u0103m nay, s\u1ef1 ki\u1ec7n t\u1eadp trung v\u00e0o ba xu h\u01b0\u1edbng g\u1ed3m chuy\u1ec3n \u0111\u1ed5i xanh, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 dinh d\u01b0\u1ee1ng b\u1ec1n v\u1eefng. Theo Masan Consumer, \u0111\u00e2y c\u0169ng l\u00e0 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng Digital 4P v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

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Doanh nghi\u1ec7p gi\u1edbi thi\u1ec7u c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c xu\u1ea5t kh\u1ea9u t\u1ea1i Vietfood 2026. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

L\u00e0m r\u00f5 \u0111\u1ecbnh h\u01b0\u1edbng n\u00e0y, Masan gi\u1edbi thi\u1ec7u danh m\u1ee5c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c g\u1ed3m Chin-su, Nam Ng\u01b0, Omachi, Vinacaf\u00e9 v\u00e0 Ph\u1edf Story. Th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 cao WinEco c\u0169ng g\u00f3p m\u1eb7t v\u1edbi khu tr\u01b0ng b\u00e0y rau c\u1ee7 \u0111\u1ea1t chu\u1ea9n VietGap v\u00e0 GlobalGap. WinEco hi\u1ec7n v\u1eadn h\u00e0nh 14 n\u00f4ng tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 cao tr\u1ea3i d\u00e0i t\u1eeb B\u1eafc v\u00e0o Nam v\u1edbi t\u1ed5ng di\u1ec7n t\u00edch kho\u1ea3ng 3.000 ha, cung c\u1ea5p kho\u1ea3ng 150 lo\u1ea1i rau, c\u1ee7, qu\u1ea3 cho h\u01a1n 5.000 \u0111i\u1ec3m b\u00e1n thu\u1ed9c h\u1ec7 th\u1ed1ng WinMart, WinMart+, WiN. To\u00e0n b\u1ed9 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t t\u1eeb \u0111\u1ea7u v\u00e0o s\u1ea3n xu\u1ea5t \u0111\u1ebfn \u0111\u1ea7u ra v\u00e0 c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c qua m\u00e3 QR tr\u00ean bao b\u00ec.<\/p>\n

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WinEco, th\u01b0\u01a1ng hi\u1ec7u rau s\u1ea1ch gi\u1edbi thi\u1ec7u c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u ch\u1ee7 l\u1ef1c. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

\u0110i\u1ec3m nh\u1ea5n t\u1ea1i khu tr\u01b0ng b\u00e0y l\u00e0 Vinacaf\u00e9 Fine Robusta. \u0110\u01a1n v\u1ecb cho bi\u1ebft m\u1ed7i h\u1ea1t Fine Robusta \u0111\u01b0\u1ee3c tuy\u1ec3n ch\u1ecdn t\u1eeb nh\u1eefng v\u00f9ng tr\u1ed3ng tr\u00ean \u0111\u1ed9 cao h\u01a1n 1.000 m, thu h\u00e1i th\u1ee7 c\u00f4ng nh\u1eefng tr\u00e1i ch\u00edn \u0111\u1ecf, tr\u1ea3i qua qu\u00e1 tr\u00ecnh l\u00ean men t\u1ef1 nhi\u00ean v\u00e0 ph\u01a1i ch\u1eadm h\u01a1n 720 gi\u1edd \u0111\u1ec3 \u0111\u1ea1t \u0111\u1ed9 ho\u00e0n thi\u1ec7n t\u1ed1i \u01b0u tr\u01b0\u1edbc khi rang. Th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp n\u1ed1i h\u01a1n n\u1eeda th\u1ebf k\u1ef7 ch\u1ebf bi\u1ebfn c\u00e0 ph\u00ea Vi\u1ec7t Nam t\u1eeb n\u0103m 1968. Trong s\u1ea3n xu\u1ea5t, c\u00e1c ngh\u1ec7 nh\u00e2n Vinacaf\u00e9 k\u1ebft h\u1ee3p kinh nghi\u1ec7m rang xay v\u1edbi c\u00f4ng ngh\u1ec7 rang \u0111\u1ed9c quy\u1ec1n nh\u1eb1m gi\u1ea3i ph\u00f3ng t\u1ed1i \u0111a c\u00e1c t\u1ea7ng h\u01b0\u01a1ng, h\u01b0\u01a1ng v\u1ecb nguy\u00ean b\u1ea3n c\u1ee7a h\u1ea1t Fine Robusta.<\/p>\n

B\u00ean c\u1ea1nh khu tr\u01b0ng b\u00e0y, doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i tr\u00ecnh di\u1ec5n \u1ea9m th\u1ef1c, gi\u1edbi thi\u1ec7u c\u00e1ch ch\u1ebf bi\u1ebfn m\u00f3n Vi\u1ec7t quen thu\u1ed9c theo phong c\u00e1ch m\u1edbi nh\u01b0ng v\u1eabn gi\u1eef h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c tr\u01b0ng.<\/p>\n

C\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean c\u0169ng g\u00f3p ph\u1ea7n gi\u00fap Masan m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Trong qu\u00fd II\/2026, m\u1ea3ng kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a c\u00f4ng ty ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 24% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 m\u1edf r\u1ed9ng t\u00edch c\u1ef1c t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m.<\/p>\n

T\u1ea1i h\u1ed9i ngh\u1ecb nh\u00e0 \u0111\u1ea7u t\u01b0 g\u1ea7n \u0111\u00e2y, \u0111\u1ea1i di\u1ec7n Masan Consumer cho bi\u1ebft \u0111\u1eb7t m\u1ee5c ti\u00eau \u0111\u01b0a Chin-su v\u00e0 Nam Ng\u01b0 tr\u1edf th\u00e0nh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gia v\u1ecb Vi\u1ec7t c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u, nh\u1edd c\u00e1c y\u1ebfu t\u1ed1: \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, an to\u00e0n th\u1ef1c ph\u1ea9m – s\u1ee9c kh\u1ecfe, gi\u1eef nguy\u00ean b\u1ea3n s\u1eafc \u1ea9m th\u1ef1c Vi\u1ec7t.<\/p>\n

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Kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u01a1n v\u1ecb. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

Masan Consumer (MCH) l\u00e0 c\u00f4ng ty th\u00e0nh vi\u00ean thu\u1ed9c T\u1eadp \u0111o\u00e0n Masan (MSN). Masan Consumer c\u00f3 danh m\u1ee5c \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m FMCG, g\u1ed3m: gia v\u1ecb, th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i, \u0111\u1ed3 u\u1ed1ng, c\u00e0 ph\u00ea, ch\u0103m s\u00f3c c\u00e1 nh\u00e2n v\u00e0 gia \u0111\u00ecnh, v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c nh\u01b0 Chin-su, Nam Ng\u01b0, Omachi, Kokomi, Ph\u1edf Story, Vinacaf\u00e9 v\u00e0 Wake-up. C\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n di\u1ec7n trong h\u01a1n 98% h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t Nam, \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u \u0111\u1ebfn h\u01a1n 26 qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/masan-gioi-thieu-chien-luoc-cao-cap-hoa-san-pham-tai-vietfood-5106921.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Masan gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a s\u1ea3n ph\u1ea9m t\u1ea1i Vietfood Masan mang \u0111\u1ebfn tri\u1ec3n l\u00e3m Vietfood c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 l\u1ef1c, tr\u00ecnh di\u1ec5n \u1ea9m th\u1ef1c, gi\u1edbi thi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n xoay quanh n\u00e2ng cao gi\u00e1 tr\u1ecb l\u00f5i, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Vietfood & Beverage – ProPack Vietnam do Masan l\u00e0m<\/p>\n","protected":false},"author":1,"featured_media":17544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-17543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/17543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17543"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/17543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/17544"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}