{"id":18718,"date":"2026-09-22T17:47:25","date_gmt":"2026-09-22T10:47:25","guid":{"rendered":"https:\/\/useful.vn\/?p=18718"},"modified":"2026-09-22T17:47:25","modified_gmt":"2026-09-22T10:47:25","slug":"xay-dung-danh-muc-san-pham-ben-vung-bai-hoc-tu-dich-vu-gia-cong-my-pham-han-quoc","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=18718","title":{"rendered":"X\u00e2y d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng: B\u00e0i h\u1ecdc t\u1eeb d\u1ecbch v\u1ee5 gia c\u00f4ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c"},"content":{"rendered":"
\n


\n Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam b\u00f9ng n\u1ed5 k\u00e9o theo nhu c\u1ea7u gia c\u00f4ng t\u0103ng nhanh. Tuy nhi\u00ean, b\u00e0i to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay kh\u00f4ng c\u00f2n l\u00e0 t\u00ecm m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t l\u1ebb t\u1ebb, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng c\u00f3 t\u00ednh li\u00ean k\u1ebft cao, \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng d\u00e0i h\u1ea1n. <\/strong><\/h2>\n

Kinh nghi\u1ec7m tri\u1ec3n khai gia c\u00f4ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c cho th\u1ea5y: th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n quy ho\u1ea1ch c\u1ea5u tr\u00fac danh m\u1ee5c b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u, thay v\u00ec s\u1ea3n xu\u1ea5t t\u1eebng SKU ri\u00eang l\u1ebb r\u1ed3i m\u1edbi t\u00ecm c\u00e1ch gh\u00e9p n\u1ed1i sau.<\/p>\n

\"X\u00e2y<\/span><\/p>\n

C\u1ea7n m\u1ed9t \u201cx\u01b0\u01a1ng s\u1ed1ng\u201d cho danh m\u1ee5c gia c\u00f4ng m\u1ef9 ph\u1ea9m<\/strong><\/p>\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi d\u1ec5 r\u01a1i v\u00e0o b\u1eaby “m\u1ed7i s\u1ea3n ph\u1ea9m m\u1ed9t xu h\u01b0\u1edbng”, khi\u1ebfn danh m\u1ee5c tr\u1edf n\u00ean r\u1eddi r\u1ea1c v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Theo kinh nghi\u1ec7m gia c\u00f4ng m\u1ef9 ph\u1ea9m theo y\u00eau c\u1ea7u t\u1ea1i SHE Beauty & Pharma, m\u1ed9t d\u1ea3i s\u1ea3n ph\u1ea9m m\u1ea1nh lu\u00f4n c\u1ea7n m\u1ed9t “x\u01b0\u01a1ng s\u1ed1ng” th\u1ed1ng nh\u1ea5t. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ho\u1ea1t ch\u1ea5t ch\u1ee7 \u0111\u1ea1o (PDRN, Peptide, CICA…), m\u1ed9t n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 (Liposome, bao vi nang, l\u00ean men), ho\u1eb7c m\u1ed9t \u0111\u1ecbnh v\u1ecb gi\u1ea3i ph\u00e1p chung. V\u00ed d\u1ee5 \u1edf \u0111\u1ecbnh v\u1ecb ph\u1ee5c h\u1ed3i: s\u1eefa r\u1eeda m\u1eb7t l\u00e0m s\u1ea1ch d\u1ecbu nh\u1eb9, serum c\u1ea5p \u1ea9m chuy\u00ean s\u00e2u, kem d\u01b0\u1ee1ng kh\u00f3a \u1ea9m v\u1edbi Ceramide v\u00e0 kem ch\u1ed1ng n\u1eafng b\u1ea3o v\u1ec7 da. M\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u1ea3m nh\u1eadn nhi\u1ec7m v\u1ee5 ri\u00eang nh\u01b0ng c\u00f9ng truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n nh\u1ea5t qu\u00e1n.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 kh\u00e1c bi\u1ec7t gi\u1eefa vi\u1ec7c \u0111\u01a1n thu\u1ea7n t\u00ecm m\u1ed9t x\u01b0\u1edfng gia c\u00f4ng m\u1ef9 ph\u1ea9m \u0111\u1ec3 s\u1ea3n xu\u1ea5t t\u1eebng m\u1eb7t h\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t c\u00f4ng ty gia c\u00f4ng m\u1ef9 ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng tham gia t\u1eeb giai \u0111o\u1ea1n t\u01b0 v\u1ea5n c\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m.<\/p>\n

\"X\u00e2y<\/span><\/p>\n

L\u1ef1a ch\u1ecdn \u0111\u00fang \u201chero product\u201d l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u s\u1ea3n xu\u1ea5t m\u1ef9 ph\u1ea9m th\u00e0nh c\u00f4ng<\/strong><\/p>\n

Sau khi x\u00e1c \u0111\u1ecbnh ho\u1ea1t ch\u1ea5t ho\u1eb7c c\u00f4ng ngh\u1ec7 trung t\u00e2m, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00e2n t\u1ea7ng r\u00f5 vai tr\u00f2 c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m.<\/p>\n

Thay v\u00ec ph\u00e2n t\u00e1n ng\u00e2n s\u00e1ch R&D v\u00e0 truy\u1ec1n th\u00f4ng, danh m\u1ee5c n\u00ean t\u1eadp trung x\u00e2y d\u1ef1ng m\u1ed9t Hero Product \u2013 s\u1ea3n ph\u1ea9m d\u1eabn d\u1eaft th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t c\u00f4ng ngh\u1ec7, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Xung quanh Hero Product l\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i cho routine h\u00e0ng ng\u00e0y, sau \u0111\u00f3 m\u1edbi \u0111\u1ebfn c\u00e1c d\u00f2ng b\u1ed5 tr\u1ee3 ho\u1eb7c m\u1edf r\u1ed9ng.<\/p>\n

V\u00ed d\u1ee5 v\u1edbi d\u00f2ng d\u01b0\u1ee1ng s\u00e1ng: serum Tranexamic Acid \u0111\u00f3ng vai tr\u00f2 s\u1ea3n ph\u1ea9m trung t\u00e2m; cleanser, toner, cream h\u1ed7 tr\u1ee3 routine; c\u00f2n m\u1eb7t n\u1ea1 hay ampoule l\u00e0 c\u00e1c b\u01b0\u1edbc m\u1edf r\u1ed9ng \u1edf giai \u0111o\u1ea1n sau.<\/p>\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y r\u1ea5t t\u1ed1i \u01b0u cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ea7n gia c\u00f4ng m\u1ef9 ph\u1ea9m s\u1ed1 l\u01b0\u1ee3ng \u00edt, gi\u00fap kh\u1edfi \u0111\u1ea7u g\u1ecdn g\u00e0ng v\u1edbi 1 Hero Product c\u00f9ng 2\u20133 s\u1ea3n ph\u1ea9m c\u1ed1t l\u00f5i \u0111\u1ec3 ki\u1ec3m ch\u1ee9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n

Ngay c\u1ea3 v\u1edbi nh\u00f3m gia c\u00f4ng m\u1ef9 ph\u1ea9m spa, logic danh m\u1ee5c c\u0169ng c\u1ea7n t\u00ednh to\u00e1n ri\u00eang cho li\u1ec7u tr\u00ecnh chuy\u00ean s\u00e2u v\u00e0 ch\u0103m s\u00f3c t\u1ea1i nh\u00e0. C\u1ea5u tr\u00fac danh m\u1ee5c ph\u1ea3i x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng v\u00e0 k\u00eanh b\u00e1n, thay v\u00ec ch\u1ec9 d\u1ef1a v\u00e0o danh s\u00e1ch c\u00f4ng th\u1ee9c c\u00f3 s\u1eb5n c\u1ee7a nh\u00e0 m\u00e1y.<\/p>\n

\"X\u00e2y<\/span><\/p>\n

T\u1ed1i \u01b0u chi ph\u00ed th\u1ef1c t\u1ebf khi gia c\u00f4ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c<\/strong><\/p>\n

Khi t\u00ecm ki\u1ebfm d\u1ecbch v\u1ee5 gia cong my pham, gi\u00e1 th\u01b0\u1eddng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m h\u00e0ng \u0111\u1ea7u. Tuy nhi\u00ean, vi\u1ec7c ch\u1ea1y theo gia c\u00f4ng m\u1ef9 ph\u1ea9m gi\u00e1 r\u1ebb d\u1ec5 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u g\u1eb7p r\u1ee7i ro v\u1ec1 chi ph\u00ed \u1ea9n (R&D, ki\u1ec3m nghi\u1ec7m, bao b\u00ec, ph\u00e1p l\u00fd, t\u1ef7 l\u1ec7 l\u1ed7i…) c\u0169ng nh\u01b0 \u00e1p l\u1ef1c ng\u00e2n s\u00e1ch marketing n\u1ebfu s\u1ea3n ph\u1ea9m thi\u1ebfu \u0111i\u1ec3m kh\u00e1c bi\u1ec7t.<\/p>\n

Ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u l\u00e0 \u0111\u1ecbnh gi\u00e1 b\u00e1n tr\u01b0\u1edbc, sau \u0111\u00f3 thi\u1ebft k\u1ebf ng\u01b0\u1ee3c l\u1ea1i c\u00f4ng th\u1ee9c, bao b\u00ec v\u00e0 s\u1ea3n l\u01b0\u1ee3ng. \u0110\u00e2y l\u00e0 l\u1ee3i th\u1ebf c\u1ee7a gia c\u00f4ng m\u1ef9 ph\u1ea9m tr\u1ecdn g\u00f3i, gi\u00fap t\u1ed1i \u01b0u \u0111\u1ed3ng b\u1ed9 t\u1eeb R&D \u0111\u1ebfn s\u1ea3n xu\u1ea5t.<\/p>\n

Ngo\u00e0i ra, gia c\u00f4ng m\u1ef9 ph\u1ea9m kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 t\u1ea1o b\u1ea3ng th\u00e0nh ph\u1ea7n m\u1edbi, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa c\u00f4ng th\u1ee9c, texture, c\u00f4ng ngh\u1ec7, bao b\u00ec v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n

SHE – D\u1ecbch v\u1ee5 gia c\u00f4ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c to\u00e0n di\u1ec7n<\/strong><\/p>\n

M\u1ed7i nh\u00e0 m\u00e1y gia c\u00f4ng m\u1ef9 ph\u1ea9m c\u00f3 m\u1ed9t th\u1ebf m\u1ea1nh ri\u00eang t\u1eeb kem ch\u1ed1ng n\u1eafng, serum, treatment cho \u0111\u1ebfn m\u1eb7t n\u1ea1 hay bodycare. V\u00ec v\u1eady, thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau t\u00ecm m\u1ed9t nh\u00e0 m\u00e1y gia c\u00f4ng m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m t\u1ea5t c\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1eebng \u0111\u1ed1i t\u00e1c d\u1ef1a tr\u00ean th\u1ebf m\u1ea1nh c\u00f4ng ngh\u1ec7 v\u00e0 nh\u00f3m s\u1ea3n ph\u1ea9m.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 m\u00f4 h\u00ecnh m\u00e0 SHE Beauty & Pharma \u0111ang ph\u00e1t tri\u1ec3n khi k\u1ebft n\u1ed1i doanh nghi\u1ec7p Vi\u1ec7t v\u1edbi h\u1ec7 th\u1ed1ng h\u01a1n 20 \u0111\u1ed1i t\u00e1c s\u1ea3n xu\u1ea5t v\u00e0 R&D t\u1ea1i H\u00e0n Qu\u1ed1c nh\u01b0 Kolmar, Cosmax, reBom, Newgen Cosmetics…<\/p>\n

V\u1edbi g\u1ea7n 10 n\u0103m ho\u1ea1t \u0111\u1ed9ng, \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u01a1n 100 th\u01b0\u01a1ng hi\u1ec7u, SHE h\u01b0\u1edbng t\u1edbi vi\u1ec7c tham gia t\u1eeb giai \u0111o\u1ea1n x\u00e2y brief, l\u1ef1a ch\u1ecdn Hero Product, x\u00e1c \u0111\u1ecbnh c\u00f4ng ngh\u1ec7 ho\u1eb7c ho\u1ea1t ch\u1ea5t trung t\u00e2m, ph\u00e2n t\u1ea7ng danh m\u1ee5c \u0111\u1ebfn l\u1ef1a ch\u1ecdn nh\u00e0 m\u00e1y ph\u00f9 h\u1ee3p.<\/p>\n

Sau khi \u0111\u1ecbnh h\u00ecnh c\u1ea5u tr\u00fac s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n s\u1ebd tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9 t\u1eeb R&D, th\u1eed m\u1eabu, bao b\u00ec, ki\u1ec3m nghi\u1ec7m, ph\u00e1p l\u00fd \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 logistics. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n cho c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ti\u1ebfp theo thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t m\u1eb7t h\u00e0ng ban \u0111\u1ea7u.<\/p>\n

Trong th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, l\u1ee3i th\u1ebf b\u1ec1n v\u1eefng kh\u00f4ng \u0111\u1ebfn t\u1eeb xu h\u01b0\u1edbng ng\u1eafn h\u1ea1n m\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m r\u00f5 r\u00e0ng. \u0110\u1ed3ng h\u00e0nh c\u00f9ng SHE Beauty & Pharma trong gia c\u00f4ng m\u1ef9 ph\u1ea9m H\u00e0n Qu\u1ed1c ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p s\u1edf h\u1eefu h\u1ec7 s\u1ea3n ph\u1ea9m chu\u1ea9n R&D, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n<\/article>\n

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https:\/\/www.24h.com.vn\/lam-dep\/xay-dung-danh-muc-san-pham-ben-vung-bai-hoc-tu-dich-vu-gia-cong-my-pham-han-quoc-c145a1796514.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u1ecb tr\u01b0\u1eddng m\u1ef9 ph\u1ea9m Vi\u1ec7t Nam b\u00f9ng n\u1ed5 k\u00e9o theo nhu c\u1ea7u gia c\u00f4ng t\u0103ng nhanh. Tuy nhi\u00ean, b\u00e0i to\u00e1n c\u1ed1t l\u00f5i c\u1ee7a ch\u1ee7 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n nay kh\u00f4ng c\u00f2n l\u00e0 t\u00ecm m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t l\u1ebb t\u1ebb, m\u00e0 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m b\u1ec1n v\u1eefng c\u00f3 t\u00ednh li\u00ean k\u1ebft cao, \u0111\u1ecbnh<\/p>\n","protected":false},"author":1,"featured_media":18719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-18718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lam-dep"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/18718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18718"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/18718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/18719"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}