{"id":19077,"date":"2026-09-24T14:17:40","date_gmt":"2026-09-24T07:17:40","guid":{"rendered":"https:\/\/useful.vn\/?p=19077"},"modified":"2026-09-24T14:17:40","modified_gmt":"2026-09-24T07:17:40","slug":"zalo-canh-tranh-song-phang-voi-nen-tang-ngoai","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=19077","title":{"rendered":"‘Zalo c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi n\u1ec1n t\u1ea3ng ngo\u1ea1i’"},"content":{"rendered":"
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\n‘Zalo c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi n\u1ec1n t\u1ea3ng ngo\u1ea1i’ <\/h1>\n

L\u00e3nh \u0111\u1ea1o C\u1ee5c Vi\u1ec5n th\u00f4ng nh\u1eadn \u0111\u1ecbnh, Zalo \u0111\u1ee9ng nh\u00f3m \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng thu\u00ea bao t\u1ea1i Vi\u1ec7t Nam, c\u00f3 kh\u1ea3 n\u0103ng “c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng” v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ngo\u1ea1i.<\/p>\n

T\u1ea1i h\u1ecdp b\u00e1o B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 chi\u1ec1u 28\/8, \u00f4ng Nguy\u1ec5n Anh C\u01b0\u01a1ng, Ph\u00f3 c\u1ee5c tr\u01b0\u1edfng Vi\u1ec5n th\u00f4ng, d\u1eabn Zalo nh\u01b0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng s\u1ed1 trong n\u01b0\u1edbc, trong b\u1ed1i c\u1ea3nh ph\u1ea7n l\u1edbn d\u1ecbch v\u1ee5 xuy\u00ean bi\u00ean gi\u1edbi t\u1ea1i Vi\u1ec7t Nam c\u00f3 ngu\u1ed3n g\u1ed1c n\u01b0\u1edbc ngo\u00e0i.<\/p>\n

Theo \u00f4ng C\u01b0\u01a1ng, Zalo \u0111\u00e3 “tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng l\u1edbn”, \u0111\u1ee9ng nh\u00f3m \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng thu\u00ea bao t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng “c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng” v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ngo\u1ea1i. B\u00ean c\u1ea1nh Zalo, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p trong n\u01b0\u1edbc c\u0169ng \u0111\u00e3 ph\u00e1t tri\u1ec3n n\u1ec1n t\u1ea3ng ri\u00eang v\u00e0 \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng nh\u01b0 Tammi c\u1ee7a Viettel v\u00e0 Lotus Chat.<\/p>\n

C\u00e1c s\u1ed1 li\u1ec7u c\u0169ng g\u00f3p ph\u1ea7n ch\u1ee9ng minh nh\u1eadn \u0111\u1ecbnh n\u00e0y. Theo b\u00e1o c\u00e1o The Connected Consumer Q1\/2025 c\u1ee7a Decision Lab, Zalo l\u00e0 n\u1ec1n t\u1ea3ng nh\u1eafn tin \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam, v\u1edbi t\u1ef7 l\u1ec7 79%, cao h\u01a1n Facebook (69%), Messenger (54%) v\u00e0 Viber (7%). Khi \u0111\u01b0\u1ee3c h\u1ecfi n\u1ebfu ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ecdn m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh, 51% ng\u01b0\u1eddi d\u00f9ng ch\u1ecdn Zalo, trong khi Facebook l\u00e0 21% v\u00e0 Messenger l\u00e0 20%.<\/p>\n

\u00d4ng C\u01b0\u01a1ng cho r\u1eb1ng, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 trong n\u01b0\u1edbc \u0111ang song h\u00e0nh v\u1edbi vi\u1ec7c ho\u00e0n thi\u1ec7n khung qu\u1ea3n l\u00fd c\u00e1c d\u1ecbch v\u1ee5 OTT. Lu\u1eadt Vi\u1ec5n th\u00f4ng 2023 \u0111\u00e3 \u0111\u01b0a nh\u00f3m d\u1ecbch v\u1ee5 n\u00e0y v\u00e0o khu\u00f4n kh\u1ed5 ph\u00e1p lu\u1eadt, theo h\u01b0\u1edbng “light-touch”, t\u1ee9c qu\u1ea3n l\u00fd \u1edf m\u1ee9c \u0111\u1ed9 nh\u1eb9, kh\u00f4ng \u00e1p d\u1ee5ng c\u00e1ch qu\u1ea3n l\u00fd nh\u01b0 d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng truy\u1ec1n th\u1ed1ng.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c n\u1ec1n t\u1ea3ng xuy\u00ean bi\u00ean gi\u1edbi l\u1edbn nh\u01b0 Viber, Telegram v\u00e0 WhatsApp \u0111\u1ec1u \u0111\u00e3 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh, th\u1ef1c hi\u1ec7n th\u00f4ng b\u00e1o cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u01a1 quan ch\u1ee9c n\u0103ng theo ph\u00e1p lu\u1eadt Vi\u1ec7t Nam. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u “hi\u1ebfm c\u00e1c qu\u1ed1c gia trong khu v\u1ef1c c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c”, \u00f4ng C\u01b0\u01a1ng nh\u1eadn \u0111\u1ecbnh.<\/p>\n

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Giao di\u1ec7n \u1ee9ng d\u1ee5ng Zalo tr\u00ean \u0111i\u1ec7n tho\u1ea1i. \u1ea2nh: Tr\u1ecdng \u0110\u1ea1t, Huy Quang<\/em><\/p>\n<\/figcaption><\/figure>\n

“B\u00e0n \u0111\u1ea1p” \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t ra n\u01b0\u1edbc ngo\u00e0i<\/strong><\/p>\n

Tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a ph\u00f3ng vi\u00ean v\u1ec1 vi\u1ec7c: “C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 n\u1ec1n t\u1ea3ng s\u1ed1 trong n\u01b0\u1edbc ph\u00e1t tri\u1ec3n, ra n\u01b0\u1edbc ngo\u00e0i?”, \u00f4ng Nguy\u1ec5n Kh\u1eafc L\u1ecbch, C\u1ee5c tr\u01b0\u1edfng C\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, cho r\u1eb1ng \u0111\u1ec3 c\u00f3 th\u00eam nh\u1eefng doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, Vi\u1ec7t Nam tr\u01b0\u1edbc h\u1ebft ph\u1ea3i tr\u1edf th\u00e0nh “b\u00e0n \u0111\u1ea1p” cho h\u1ecd.<\/p>\n

Theo \u00f4ng, “b\u00e0n \u0111\u1ea1p” l\u00e0 khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ngay t\u1ea1i Vi\u1ec7t Nam, t\u1eadn d\u1ee5ng l\u1ef1c l\u01b0\u1ee3ng l\u1eadp tr\u00ecnh vi\u00ean v\u00e0 nh\u00e2n s\u1ef1 c\u00f4ng ngh\u1ec7 th\u00f4ng tin trong n\u01b0\u1edbc, tr\u01b0\u1edbc khi \u0111\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

\u00d4ng cho bi\u1ebft, B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 \u0111\u1ea1i di\u1ec7n t\u1ea1i 22 th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m, \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng “b\u1ebfn \u0111\u1ed7” h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam khi ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n

C\u00e1c \u0111\u1ea1i di\u1ec7n n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nhu c\u1ea7u, k\u1ebft n\u1ed1i v\u1edbi ch\u00ednh ph\u1ee7, ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 doanh nghi\u1ec7p s\u1edf t\u1ea1i. “Khi ph\u00e1t tri\u1ec3n m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1edbi, doanh nghi\u1ec7p s\u1ebd y\u00ean t\u00e2m h\u01a1n n\u1ebfu c\u00f3 ng\u01b0\u1eddi c\u1ee7a ch\u00fang ta \u1edf \u0111\u1ea5y”, \u00f4ng n\u00f3i.<\/p>\n

Vi\u1ec7t Nam hi\u1ec7n c\u00f3 h\u01a1n 80.000 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1, t\u1ea1o vi\u1ec7c l\u00e0m cho 1,9 tri\u1ec7u lao \u0111\u1ed9ng. Doanh thu c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 Vi\u1ec7t Nam t\u0103ng t\u1eeb 130 t\u1ef7 USD n\u0103m 2020 l\u00ean 198 t\u1ef7 USD n\u0103m 2025. Doanh thu t\u1eeb th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i c\u0169ng t\u0103ng t\u1eeb 5,6 t\u1ef7 USD l\u00ean 15 t\u1ef7 USD trong c\u00f9ng giai \u0111o\u1ea1n.<\/p>\n

Theo C\u1ee5c C\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, sau khi t\u1ea1o \u0111\u01b0\u1ee3c quy m\u00f4, l\u0129nh v\u1ef1c n\u00e0y c\u1ea7n “chuy\u1ec3n t\u1eeb t\u0103ng tr\u01b0\u1edfng v\u1ec1 l\u01b0\u1ee3ng sang t\u0103ng tr\u01b0\u1edfng b\u1eb1ng gi\u00e1 tr\u1ecb”, t\u1eeb gia c\u00f4ng, l\u1eafp r\u00e1p sang thi\u1ebft k\u1ebf, s\u00e1ng t\u1ea1o v\u00e0 l\u00e0m ch\u1ee7 c\u00f4ng ngh\u1ec7, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng t\u1eeb th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc sang c\u1ea1nh tranh to\u00e0n c\u1ea7u.<\/p>\n

Tr\u1ecdng \u0110\u1ea1t – Huy Quang<\/strong><\/p>\n

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  • Startup Vi\u1ec7t ch\u1ebf t\u1ea1o pin t\u1eeb mu\u1ed1i<\/li>\n
  • Nh\u00e0 khoa h\u1ecdc ‘kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0m gi\u00e1m \u0111\u1ed1c doanh nghi\u1ec7p’<\/li>\n
  • Nh\u00e0 m\u1ea1ng Vi\u1ec7t th\u1eed nghi\u1ec7m d\u00e2y m\u1ea1ng ‘t\u00e0ng h\u00ecnh’ t\u1ea1i nh\u00e0<\/li>\n<\/ul>\n<\/div>\n
      \n
    • Startup Vi\u1ec7t ch\u1ebf t\u1ea1o pin t\u1eeb mu\u1ed1i<\/li>\n
    • Nh\u00e0 khoa h\u1ecdc ‘kh\u00f4ng nh\u1ea5t thi\u1ebft l\u00e0m gi\u00e1m \u0111\u1ed1c doanh nghi\u1ec7p’<\/li>\n
    • Nh\u00e0 m\u1ea1ng Vi\u1ec7t th\u1eed nghi\u1ec7m d\u00e2y m\u1ea1ng ‘t\u00e0ng h\u00ecnh’ t\u1ea1i nh\u00e0<\/li>\n<\/ul>\n<\/article>\n
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      https:\/\/vnexpress.net\/zalo-canh-tranh-song-phang-voi-nen-tang-ngoai-5114698.html<\/p>\n","protected":false},"excerpt":{"rendered":"

      ‘Zalo c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng v\u1edbi n\u1ec1n t\u1ea3ng ngo\u1ea1i’ L\u00e3nh \u0111\u1ea1o C\u1ee5c Vi\u1ec5n th\u00f4ng nh\u1eadn \u0111\u1ecbnh, Zalo \u0111\u1ee9ng nh\u00f3m \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng thu\u00ea bao t\u1ea1i Vi\u1ec7t Nam, c\u00f3 kh\u1ea3 n\u0103ng “c\u1ea1nh tranh s\u00f2ng ph\u1eb3ng” v\u1edbi c\u00e1c d\u1ecbch v\u1ee5 ngo\u1ea1i. T\u1ea1i h\u1ecdp b\u00e1o B\u1ed9 Khoa h\u1ecdc v\u00e0 C\u00f4ng ngh\u1ec7 chi\u1ec1u 28\/8, \u00f4ng Nguy\u1ec5n Anh C\u01b0\u01a1ng, Ph\u00f3<\/p>\n","protected":false},"author":1,"featured_media":19078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-19077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cong-nghe"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/19077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19077"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/19077\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/19078"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}