{"id":19201,"date":"2026-09-25T05:17:25","date_gmt":"2026-09-24T22:17:25","guid":{"rendered":"https:\/\/useful.vn\/?p=19201"},"modified":"2026-09-25T05:17:25","modified_gmt":"2026-09-24T22:17:25","slug":"nguoi-tieu-dung-chun-tay-chot-don-online","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=19201","title":{"rendered":"Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00f9n tay ‘ch\u1ed1t \u0111\u01a1n’ online"},"content":{"rendered":"
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\nNg\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00f9n tay ‘ch\u1ed1t \u0111\u01a1n’ online <\/h1>\n

T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi gi\u00e1 c\u1ea3, kh\u00f4ng c\u00f2n d\u1ec5 “ch\u1ed1t \u0111\u01a1n” nh\u01b0 tr\u01b0\u1edbc.<\/p>\n

D\u1ecbp sale 8\/8 v\u1eeba qua, ch\u1ecb \u0110\u1eb7ng Y\u00ean (30 tu\u1ed5i, ph\u01b0\u1eddng Th\u1ea1nh M\u1ef9 T\u00e2y, TP HCM), “tr\u1ed1n” kh\u00f4ng xem livestream \u0111\u1ec3 tr\u00e1nh sa \u0111\u00e0 mua s\u1eafm. Nh\u1edd v\u1eady, ch\u1ecb ch\u1ec9 ch\u1ed1t 3 \u0111\u01a1n h\u00e0ng, so v\u1edbi trung b\u00ecnh 9-10 \u0111\u01a1n m\u1ed7i d\u1ecbp gi\u1ea3m gi\u00e1 ng\u00e0y \u0111\u00f4i tr\u00ean c\u00e1c s\u00e0n online.<\/p>\n

“M\u1ea5y th\u00e1ng tr\u01b0\u1edbc, t\u00f4i chi trung b\u00ecnh 3-5 tri\u1ec7u \u0111\u1ed3ng mua s\u1eafm d\u1ecbp sale ng\u00e0y \u0111\u00f4i, nh\u01b0ng th\u00e1ng n\u00e0y ch\u01b0a \u0111\u1ebfn 1,5 tri\u1ec7u”, ch\u1ecb Y\u00ean cho bi\u1ebft.<\/p>\n

Tr\u01b0\u1eddng h\u1ee3p “c\u00e2n \u0111o \u0111ong \u0111\u1ebfm” khi mua h\u00e0ng online nh\u01b0 \u0110\u1eb7ng Y\u00ean kh\u00f4ng c\u00e1 bi\u1ec7t. Theo kh\u1ea3o s\u00e1t c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed YouNet ECI, 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng Gen Y (sinh n\u0103m 1981-1996) gi\u1eef nguy\u00ean ho\u1eb7c c\u1eaft gi\u1ea3m chi ti\u00eau tr\u1ef1c tuy\u1ebfn trong qu\u00fd II so v\u1edbi h\u1ed3i \u0111\u1ea7u n\u0103m. V\u1edbi Gen Z (sinh n\u0103m t\u1eeb 1997 \u0111\u1ebfn 2012), t\u1ef7 l\u1ec7 n\u00e0y l\u00ean \u0111\u1ebfn 60%.<\/p>\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m nay, ng\u01b0\u1eddi Vi\u1ec7t \u0111\u00e3 chi 264.800 t\u1ef7 \u0111\u1ed3ng mua s\u1eafm tr\u00ean Shopee, TikTok Shop, Lazada v\u00e0 Tiki, t\u0103ng 19% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. Tuy nhi\u00ean, m\u1ee9c t\u0103ng \u0111\u00e3 ch\u1eadm l\u1ea1i so v\u1edbi c\u00f9ng giai \u0111o\u1ea1n n\u0103m tr\u01b0\u1edbc (23%). T\u1ed1c \u0111\u1ed9 n\u00e0y c\u0169ng kh\u00f4ng c\u00f2n qu\u00e1 c\u00e1ch bi\u1ec7t v\u1edbi t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb n\u00f3i chung, \u0111\u1ea1t 12,5% c\u00f9ng giai \u0111o\u1ea1n, theo C\u1ee5c Th\u1ed1ng k\u00ea (B\u1ed9 T\u00e0i ch\u00ednh).<\/p>\n

YouNet ECI \u0111\u00e1nh gi\u00e1 c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u0111\u00e3 “b\u1eaft \u0111\u1ea7u quan t\u00e2m h\u01a1n v\u1ec1 gi\u00e1 v\u00e0 th\u1eadn tr\u1ecdng tr\u01b0\u1edbc c\u00e1c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm”. Theo c\u00f4ng ty t\u01b0 v\u1ea5n n\u00e0y, \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t b\u1eaft \u0111\u1ea7u \u1ea3nh h\u01b0\u1edfng r\u00f5 n\u00e9t \u0111\u1ebfn t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Trong khi \u0111\u00f3, theo s\u1ed1 li\u1ec7u c\u1ee7a C\u1ee5c Th\u1ed1ng k\u00ea, b\u00ecnh qu\u00e2n 6 th\u00e1ng \u0111\u1ea7u n\u0103m, CPI t\u0103ng 4,38% so v\u1edbi c\u00f9ng k\u1ef3. B\u00e1o c\u00e1o h\u00e3ng b\u1ea3o hi\u1ec3m Sun Life g\u1ea7n \u0111\u00e2y c\u0169ng ch\u1ec9 ra, c\u00f3 \u0111\u1ebfn 84% ng\u01b0\u1eddi Vi\u1ec7t cho bi\u1ebft l\u1ea1m ph\u00e1t khi\u1ebfn trang tr\u1ea3i chi ph\u00ed h\u00e0ng th\u00e1ng kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a YouNet ECI c\u0169ng cho th\u1ea5y y\u1ebfu t\u1ed1 “khuy\u1ebfn m\u00e3i” ng\u00e0y c\u00e0ng chi ph\u1ed1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, ti\u00eau ch\u00ed “ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m” b\u1ecb gi\u1ea3m m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean t\u1eeb 77% \u1edf qu\u00fd \u0111\u1ea7u n\u0103m nay xu\u1ed1ng c\u00f2n 52% trong qu\u00fd II. Kho\u1ea3ng 53% ng\u01b0\u1eddi mua xem \u01b0u \u0111\u00e3i l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh, nh\u01b0ng ph\u1ea3n \u00e1nh khuy\u1ebfn m\u00e3i tr\u00ean c\u00e1c s\u00e0n ng\u00e0y c\u00e0ng \u00edt, c\u00f2n gi\u00e1 b\u00e1n nh\u00edch l\u00ean do Shopee v\u00e0 TikTok Shop t\u0103ng ph\u00ed n\u1ec1n t\u1ea3ng v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, th\u1eddi trang v\u00e0 l\u00e0m \u0111\u1eb9p l\u00e0 c\u00e1c nh\u00f3m ch\u1ecbu ph\u00ed s\u00e0n t\u0103ng th\u1eddi gian qua, khi\u1ebfn t\u0103ng tr\u01b0\u1edfng GMV n\u1eeda \u0111\u1ea7u n\u0103m l\u1ea7n l\u01b0\u1ee3t ch\u1ec9 c\u00f2n 18% v\u00e0 12% so v\u1edbi c\u00f9ng k\u1ef3. M\u1ee9c n\u00e0y th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng 25% v\u00e0 27% ghi nh\u1eadn cu\u1ed1i n\u0103m ngo\u00e1i.<\/p>\n

Thi\u00ean H\u1ea1nh (24 tu\u1ed5i, ph\u01b0\u1eddng Ph\u00fa \u0110\u1ecbnh, TP HCM) cho bi\u1ebft c\u00e1c m\u1eb7t h\u00e0ng qu\u1ea7n \u00e1o, m\u1ef9 ph\u1ea9m c\u00f4 c\u1ea7n mua g\u1ea7n \u0111\u00e2y tr\u00ean s\u00e0n online \u0111\u1ec1u \u0111\u00e3 t\u0103ng gi\u00e1, trong khi m\u00e3 \u01b0u \u0111\u00e3i kh\u00f3 ki\u1ebfm h\u01a1n tr\u01b0\u1edbc.<\/p>\n

“Hi\u1ec7n mu\u1ed1n ki\u1ebfm m\u00e3 \u01b0u \u0111\u00e3i l\u1edbn ph\u1ea3i xem livestream ho\u1eb7c mua g\u00f3i cho h\u1ed9i vi\u00ean VIP. Tr\u01b0\u1edbc \u0111\u00e2y, t\u00f4i ‘c\u00e0y’ xu m\u1ed7i th\u00e1ng (\u0111i\u1ec3m th\u01b0\u1edfng quy \u0111\u1ed5i nh\u01b0 ti\u1ec1n khi thanh to\u00e1n) b\u1eb1ng c\u00e1ch xem video, livestream c\u00f3 th\u1ec3 l\u00ean t\u1edbi g\u1ea7n tri\u1ec7u \u0111\u1ed3ng, nh\u01b0ng nay s\u00e0n t\u1eb7ng \u00edt \u0111i, kh\u00f4ng t\u00edch \u0111\u01b0\u1ee3c nhi\u1ec1u”, H\u1ea1nh k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u00ean “s\u00e0n cam”.<\/p>\n

Theo \u00f4ng Nguy\u1ec5n Ph\u01b0\u01a1ng L\u00e2m, Gi\u00e1m \u0111\u1ed1c B\u1ed9 ph\u1eadn T\u01b0 v\u1ea5n v\u00e0 Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng YouNet ECI, t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 qua th\u1eddi b\u1ee9t ph\u00e1 nh\u1edd k\u00edch c\u1ea7u, chuy\u1ec3n sang giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng b\u00ecnh \u1ed5n.<\/p>\n

V\u1edbi xu h\u01b0\u1edbng n\u00e0y, chuy\u00ean gia khuy\u1ebfn ngh\u1ecb th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 b\u00e1n h\u00e0ng ph\u00e2n t\u00edch s\u00e2u \u0111\u1eb7c th\u00f9 t\u1eebng ng\u00e0nh h\u00e0ng, ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 c\u00f9ng bi\u00ean \u0111\u1ed9 \u01b0u \u0111\u00e3i t\u1ed1i \u01b0u nh\u1ea5t. “Nhu c\u1ea7u mua s\u1eafm tr\u1ef1c tuy\u1ebfn n\u1eeda cu\u1ed1i n\u0103m v\u1eabn duy tr\u00ec, nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng s\u1ebd ch\u1ecbu \u00e1p l\u1ef1c l\u1edbn t\u1eeb y\u1ebfu t\u1ed1 gi\u00e1, \u01b0u \u0111\u00e3i”, \u00f4ng L\u00e2m d\u1ef1 b\u00e1o.<\/p>\n

C\u00e1c s\u00e0n online c\u0169ng \u0111ang t\u00ecm c\u00e1ch gi\u1eef nh\u1ecbp t\u0103ng tr\u01b0\u1edfng<\/strong><\/span>. TikTok Shop nh\u1eadn ra kh\u00f3 l\u00f2ng b\u1ecb \u0111\u1ed9ng ch\u1edd ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00ean s\u00e0n t\u00ecm c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n mua. V\u00ec v\u1eady, n\u1ec1n t\u1ea3ng th\u00fac \u0111\u1ea9y b\u00e1n qua video, livestream, g\u1ecdi l\u00e0 “th\u01b0\u01a1ng m\u1ea1i kh\u00e1m ph\u00e1”.<\/p>\n

B\u00e0 Ph\u01b0\u01a1ng L\u01b0\u01a1ng, Gi\u00e1m \u0111\u1ed1c th\u01b0\u01a1ng m\u1ea1i ph\u1ee5 tr\u00e1ch nh\u00e0 b\u00e1n h\u00e0ng v\u1eeba v\u00e0 nh\u1ecf c\u1ee7a TikTok Shop, n\u00f3i m\u00f4 h\u00ecnh n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng n\u1ea3y ra \u00fd \u0111\u1ecbnh mua s\u1eafm nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng ngh\u0129 t\u1edbi ho\u1eb7c ch\u01b0a bi\u1ebft \u0111\u1ebfn khi l\u01b0\u1edbt c\u00e1c n\u1ed9i dung gi\u1ea3i tr\u00ed. V\u00e0 khi n\u1ed9i dung kh\u01a1i g\u1ee3i nhu c\u1ea7u, \u01b0u \u0111\u00e3i t\u1ee9c th\u00ec s\u1ebd gi\u1ee5c ng\u01b0\u1eddi xem ch\u1ed1t \u0111\u01a1n.<\/p>\n

Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng Q&Me cho bi\u1ebft, 82% ng\u01b0\u1eddi mua b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi gi\u1ea3m gi\u00e1 v\u00e0 56% t\u00ecm ki\u1ebfm m\u1ee9c th\u1ea5p nh\u1ea5t. C\u00e1c voucher d\u00e0nh ri\u00eang cho livestream v\u00e0 \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 th\u00fac \u0111\u1ea9y h\u1ecd ch\u1ed1t \u0111\u01a1n ngay l\u1eadp t\u1ee9c.<\/p>\n

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T\u00e0i x\u1ebf giao h\u00e0ng ch\u1edd kh\u00e1ch \u1edf TP HCM, th\u00e1ng 4\/2026. \u1ea2nh: Qu\u1ef3nh Tr\u1ea7n<\/em><\/p>\n<\/figcaption><\/figure>\n

Shopee c\u0169ng kh\u00f4ng b\u1ecf l\u1ee1 chi\u1ebfn thu\u1eadt n\u00e0y. G\u1ea7n \u0111\u00e2y, nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng khi m\u1edf \u1ee9ng d\u1ee5ng n\u00e0y l\u1eadp t\u1ee9c nh\u00ecn th\u1ea5y giao di\u1ec7n ph\u00e1t video thay v\u00ec danh m\u1ee5c h\u00e0ng h\u00f3a. \u0110\u1ec3 h\u1ea1 nhi\u1ec7t gi\u00e1 c\u1ea3, s\u00e0n h\u1ea1 ph\u00ed c\u1ed1 \u0111\u1ecbnh m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng, h\u1ed7 tr\u1ee3 cho nh\u00e0 b\u00e1n m\u1edbi.<\/p>\n

Trong l\u00fac n\u00e0y, \u0110\u1eb7ng Y\u00ean v\u1eabn t\u00ecm c\u00e1ch gi\u1ea3m chi. Ch\u1ecb quy\u1ebft \u0111\u1ecbnh kh\u00f4ng xem livestream v\u00e0o t\u1ed1i mu\u1ed9n v\u00ec cho r\u1eb1ng th\u1eddi \u0111i\u1ec3m n\u00e0y d\u1ec5 nu\u00f4ng chi\u1ec1u b\u1ea3n th\u00e2n v\u00e0 tho\u00e1t c\u00e1c h\u1ed9i nh\u00f3m mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 “m\u1eaft kh\u00f4ng th\u1ea5y, tim kh\u00f4ng \u0111au”.<\/p>\n

“T\u00f4i c\u0169ng \u00e1p d\u1ee5ng quy t\u1eafc 72 gi\u1edd, t\u1ee9c nh\u1eefng m\u00f3n n\u00e0o kh\u00f4ng c\u1ea5p thi\u1ebft th\u00ec b\u1ecf v\u00e0o gi\u1ecf h\u00e0ng, nh\u01b0ng ch\u1edd 3 ng\u00e0y sau \u0111\u1ec3 xem c\u00f2n mu\u1ed1n mua hay kh\u00f4ng”, ch\u1ecb n\u00f3i.<\/p>\n

Vi\u1ec5n Th\u00f4ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/nguoi-tieu-dung-chun-tay-chot-don-online-5108290.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00f9n tay ‘ch\u1ed1t \u0111\u01a1n’ online T\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 d\u1ea5u hi\u1ec7u ch\u1eadm l\u1ea1i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi gi\u00e1 c\u1ea3, kh\u00f4ng c\u00f2n d\u1ec5 “ch\u1ed1t \u0111\u01a1n” nh\u01b0 tr\u01b0\u1edbc. D\u1ecbp sale 8\/8 v\u1eeba qua, ch\u1ecb \u0110\u1eb7ng Y\u00ean (30 tu\u1ed5i, ph\u01b0\u1eddng Th\u1ea1nh M\u1ef9 T\u00e2y, TP HCM), “tr\u1ed1n” kh\u00f4ng xem<\/p>\n","protected":false},"author":1,"featured_media":19202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-19201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/19201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19201"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/19201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/19202"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}