{"id":20314,"date":"2026-09-30T17:47:34","date_gmt":"2026-09-30T10:47:34","guid":{"rendered":"https:\/\/useful.vn\/?p=20314"},"modified":"2026-09-30T17:47:34","modified_gmt":"2026-09-30T10:47:34","slug":"masan-consumer-tang-doanh-thu-nho-tan-dung-suc-mua","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=20314","title":{"rendered":"Masan Consumer t\u0103ng doanh thu nh\u1edd t\u1eadn d\u1ee5ng s\u1ee9c mua"},"content":{"rendered":"
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\nMasan Consumer t\u0103ng doanh thu nh\u1edd t\u1eadn d\u1ee5ng s\u1ee9c mua <\/h1>\n

Masan Consumer (MCH)ghi nh\u1eadn doanh thu qu\u00fd II\/2026 t\u0103ng 14,2% nh\u1edd s\u1ee9c mua d\u1ea7n ph\u1ee5c h\u1ed3i, khai th\u00e1c s\u00e2u m\u1ea1ng l\u01b0\u1edbi \u0111i\u1ec3m b\u00e1n, cao c\u1ea5p h\u00f3a danh m\u1ee5c, m\u1edf r\u1ed9ng ng\u00e0nh h\u00e0ng.<\/p>\n

C\u00f9ng v\u1edbi doanh thu, \u0111\u01a1n v\u1ecb c\u00f3 s\u1ea3n l\u01b0\u1ee3ng t\u0103ng g\u1ea7n 10%, nh\u1edd c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u1ed9i l\u1ef1c doanh nghi\u1ec7p. Trong \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng Vi\u1ec7t Nam \u0111ang cho th\u1ea5y nh\u1eefng t\u00edn hi\u1ec7u ph\u1ee5c h\u1ed3i t\u00edch c\u1ef1c. Th\u00e1ng 7, t\u1ed5ng m\u1ee9c b\u00e1n l\u1ebb h\u00e0ng h\u00f3a v\u00e0 doanh thu d\u1ecbch v\u1ee5 ti\u00eau d\u00f9ng t\u0103ng 14,5% so v\u1edbi c\u00f9ng k\u1ef3; l\u0169y k\u1ebf 7 th\u00e1ng t\u0103ng 13,1%.<\/p>\n

Tuy v\u1eady, nh\u00ecn v\u00e0o 6 th\u00e1ng \u0111\u1ea7u n\u0103m, m\u1ee9c t\u0103ng sau khi lo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 gi\u00e1 \u0111\u1ea1t 7,3%, cho th\u1ea5y s\u1ee9c mua th\u1ef1c t\u1ebf c\u1ea3i thi\u1ec7n nh\u01b0ng v\u1eabn th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng theo gi\u00e1 hi\u1ec7n h\u00e0nh. \u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y, MCH th\u00fac \u0111\u1ea9y s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a k\u00eanh ph\u00e2n ph\u1ed1i truy\u1ec1n th\u1ed1ng (GT). Doanh thu t\u1eeb k\u00eanh n\u00e0y t\u0103ng 10,6% so v\u1edbi c\u00f9ng k\u1ef3 trong qu\u00fd II, ti\u1ebfp n\u1ed1i xu h\u01b0\u1edbng ph\u1ee5c h\u1ed3i t\u1eeb qu\u00fd I. V\u1edbi kho\u1ea3ng 550.000 \u0111i\u1ec3m b\u00e1n \u0111ang ho\u1ea1t \u0111\u1ed9ng, tr\u1ecdng t\u00e2m c\u1ee7a MCH hi\u1ec7n kh\u00f4ng c\u00f2n n\u1eb1m ch\u1ee7 y\u1ebfu \u1edf m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 m\u00e0 chuy\u1ec3n sang n\u00e2ng hi\u1ec7u qu\u1ea3 tr\u00ean h\u1ec7 th\u1ed1ng s\u1eb5n c\u00f3.<\/p>\n

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Ng\u00e0nh h\u00e0ng Gia v\u1ecb ch\u1ee7 l\u1ef1c c\u1ee7a Masan Consumer. \u1ea2nh: MCH<\/em><\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c Retail Supreme \u0111\u01b0\u1ee3c tri\u1ec3n khai theo h\u01b0\u1edbng t\u0103ng s\u1ed1 s\u1ea3n ph\u1ea9m t\u1ea1i m\u1ed7i c\u1eeda h\u00e0ng, t\u1ed1i \u01b0u danh m\u1ee5c v\u00e0 tr\u01b0ng b\u00e0y, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a th\u00eam ng\u00e0nh h\u00e0ng v\u00e0o c\u00f9ng m\u1ed9t \u0111i\u1ec3m b\u00e1n. S\u1ed1 SKU trung b\u00ecnh hi\u1ec7n \u0111\u1ea1t kho\u1ea3ng 5,8 tr\u00ean m\u1ed7i \u0111i\u1ec3m, v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng l\u00ean 7 v\u00e0o cu\u1ed1i n\u0103m. Kho\u1ea3ng 43.000 c\u1eeda h\u00e0ng \u0111\u00e3 kinh doanh s\u1ea3n ph\u1ea9m thu\u1ed9c h\u01a1n 6 ng\u00e0nh h\u00e0ng.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i n\u00e0y gi\u00fap MCH m\u1edf th\u00eam d\u01b0 \u0111\u1ecba t\u1eeb ch\u00ednh m\u1ea1ng l\u01b0\u1edbi hi\u1ec7n h\u1eefu. Khi s\u1ed1 \u0111i\u1ec3m b\u00e1n \u0111\u00e3 \u1edf quy m\u00f4 l\u1edbn, kh\u1ea3 n\u0103ng gia t\u0103ng s\u1ed1 s\u1ea3n ph\u1ea9m v\u00e0 doanh thu tr\u00ean t\u1eebng c\u1eeda h\u00e0ng tr\u1edf th\u00e0nh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n quan tr\u1ecdng h\u01a1n so v\u1edbi ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n thu\u1ea7n.<\/p>\n

Song song v\u1edbi k\u00eanh ph\u00e2n ph\u1ed1i, MCH c\u0169ng gia t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i nhu c\u1ea7u ti\u00eau d\u00f9ng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c v\u00e0 \u0111\u1ea9y m\u1ea1nh c\u00e1c s\u1ea3n ph\u1ea9m \u1edf ph\u00e2n kh\u00fac cao h\u01a1n. Trong qu\u00fd II, doanh thu Chin-su t\u0103ng 27%, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ee9c t\u0103ng s\u1ea3n l\u01b0\u1ee3ng hai ch\u1eef s\u1ed1. Omachi t\u0103ng 17,8% v\u00e0 ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n th\u1ecb ph\u1ea7n gi\u00e1 tr\u1ecb. \u0110\u1ed3 u\u1ed1ng \u0111\u00f3ng chai c\u0169ng t\u0103ng 17,8%, trong khi nh\u00f3m ch\u0103m s\u00f3c gia \u0111\u00ecnh v\u00e0 c\u00e1 nh\u00e2n (HPC) t\u0103ng 32,5%.<\/p>\n

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HPC l\u00e0 ng\u00e0nh h\u00e0ng c\u00f3 t\u0103ng tr\u01b0\u1edfng nhanh c\u1ee7a Masan. \u1ea2nh: MCH<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo \u0111\u1ea1i di\u1ec7n Masan Consumer, c\u00e1c k\u1ebft qu\u1ea3 n\u00e0y cho th\u1ea5y d\u01b0 \u0111\u1ecba c\u1ee7a \u0111\u01a1n v\u1ecb kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c b\u00e1n nhi\u1ec1u h\u01a1n t\u1ea1i c\u00f9ng m\u1ed9t \u0111i\u1ec3m, m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng ng\u00e0nh h\u00e0ng. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n cao v\u00e0 \u0111\u1ed9 ph\u1ee7 r\u1ed9ng, vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c ph\u00e2n kh\u00fac m\u1edbi, n\u00e2ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 m\u1edf r\u1ed9ng sang nh\u1eefng nhu c\u1ea7u ti\u00eau d\u00f9ng kh\u00e1c c\u00f3 th\u1ec3 t\u1ea1o th\u00eam ngu\u1ed3n doanh thu.<\/p>\n

Th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf l\u00e0 m\u1ed9t h\u01b0\u1edbng b\u1ed5 sung kh\u00e1c. Doanh thu kinh doanh qu\u1ed1c t\u1ebf trong qu\u00fd II \u0111\u1ea1t 408 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 24,0%, t\u1eadp trung t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m g\u1ed3m \u0110\u00f4ng Nam \u00c1, EU, M\u1ef9 v\u00e0 Nh\u1eadt B\u1ea3n. N\u1ebfu Retail Supreme gi\u00fap khai th\u00e1c s\u00e2u h\u01a1n m\u1ea1ng l\u01b0\u1edbi trong n\u01b0\u1edbc, ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf m\u1edf r\u1ed9ng quy m\u00f4 th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn b\u00ean ngo\u00e0i Vi\u1ec7t Nam.<\/p>\n

Ba h\u01b0\u1edbng \u0111i n\u00e0y \u0111ang t\u1ea1o th\u00e0nh c\u00e1c tr\u1ee5 c\u1ed9t b\u1ed5 tr\u1ee3 cho nhau. M\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i hi\u1ec7n h\u1eefu gi\u00fap MCH n\u00e2ng hi\u1ec7u qu\u1ea3 tr\u00ean t\u1eebng \u0111i\u1ec3m b\u00e1n; vi\u1ec7c cao c\u1ea5p h\u00f3a v\u00e0 m\u1edf r\u1ed9ng danh m\u1ee5c gia t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i nhu c\u1ea7u; trong khi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u1edf th\u00eam kh\u00f4ng gian t\u0103ng tr\u01b0\u1edfng ngo\u00e0i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba. Nh\u1edd \u0111\u00f3, tri\u1ec3n v\u1ecdng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ph\u1ee5 thu\u1ed9c ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c m\u1edf th\u00eam \u0111i\u1ec3m b\u00e1n ho\u1eb7c ti\u1ebfp c\u1eadn th\u00eam ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1edbi.<\/p>\n

V\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111\u00e0 t\u0103ng c\u00f2n th\u1ec3 hi\u1ec7n \u1edf kh\u1ea3 n\u0103ng chuy\u1ec3n doanh thu th\u00e0nh l\u1ee3i nhu\u1eadn v\u00e0 d\u00f2ng ti\u1ec1n. Trong qu\u00fd II, bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p c\u1ee7a MCH \u0111\u1ea1t 44,6%, t\u0103ng 44 \u0111i\u1ec3m c\u01a1 b\u1ea3n so v\u1edbi c\u00f9ng k\u1ef3. L\u1ee3i nhu\u1eadn sau thu\u1ebf tr\u01b0\u1edbc l\u1ee3i \u00edch c\u1ed5 \u0111\u00f4ng thi\u1ec3u s\u1ed1 (NPAT Pre-MI) t\u0103ng 10,2%, v\u1edbi bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ea1t 20,7%.<\/p>\n

Trong n\u1eeda \u0111\u1ea7u n\u0103m, MCH t\u1ea1o kho\u1ea3ng 2.000 t\u1ef7 \u0111\u1ed3ng d\u00f2ng ti\u1ec1n t\u1ef1 do, \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi kh\u1ea3 n\u0103ng sinh l\u1eddi, nhu c\u1ea7u \u0111\u1ea7u t\u01b0 v\u1ed1n th\u1ea5p v\u00e0 qu\u1ea3n l\u00fd v\u1ed1n l\u01b0u \u0111\u1ed9ng. Ngu\u1ed3n ti\u1ec1n n\u00e0y ti\u1ebfp t\u1ee5c th\u1ec3 hi\u1ec7n v\u00e0o ch\u00ednh s\u00e1ch c\u1ed5 t\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

MCH \u0111\u00e3 ch\u1ed1t danh s\u00e1ch c\u1ed5 \u0111\u00f4ng nh\u1eadn t\u1ea1m \u1ee9ng c\u1ed5 t\u1ee9c \u0111\u1ee3t m\u1ed9t b\u1eb1ng ti\u1ec1n v\u1edbi t\u1ef7 l\u1ec7 20%, t\u01b0\u01a1ng \u1ee9ng 2.000 \u0111\u1ed3ng m\u1ed7i c\u1ed5 phi\u1ebfu. T\u1ed5ng gi\u00e1 tr\u1ecb d\u1ef1 ki\u1ebfn kho\u1ea3ng 2.614 t\u1ef7 \u0111\u1ed3ng, th\u1eddi gian thanh to\u00e1n v\u00e0o ng\u00e0y 19\/8. Tr\u01b0\u1edbc \u0111\u00f3, trong giai \u0111o\u1ea1n 2023-2025, doanh nghi\u1ec7p \u0111\u00e3 chi kho\u1ea3ng 32.000 t\u1ef7 \u0111\u1ed3ng c\u1ed5 t\u1ee9c ti\u1ec1n m\u1eb7t, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng kho\u1ea3ng 1,3 t\u1ef7 USD.<\/p>\n

MCH cho bi\u1ebft k\u1ebft qu\u1ea3 qu\u00fd II cho th\u1ea5y \u0111\u01a1n v\u1ecb \u0111ang chuy\u1ec3n d\u1ea7n tr\u1ecdng t\u00e2m t\u1eeb m\u1edf r\u1ed9ng quy m\u00f4 sang n\u00e2ng hi\u1ec7u qu\u1ea3 tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e3 c\u00f3. Th\u1ef1c t\u1ebf, v\u1edbi m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 s\u1edf h\u1eefu \u0111\u1ed9 ph\u1ee7 l\u1edbn, c\u00e2u chuy\u1ec7n d\u00e0i h\u1ea1n kh\u00f4ng c\u00f2n n\u1eb1m ch\u1ee7 y\u1ebfu \u1edf s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n m\u1edbi. Thay v\u00e0o \u0111\u00f3, nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e1ng ch\u00fa \u00fd trong giai \u0111o\u1ea1n ti\u1ebfp theo l\u00e0 kh\u1ea3 n\u0103ng t\u0103ng gi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i c\u1eeda h\u00e0ng, m\u1ed7i nhu c\u1ea7u ti\u00eau d\u00f9ng v\u00e0 m\u1ed7i th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi duy tr\u00ec l\u1ee3i nhu\u1eadn, d\u00f2ng ti\u1ec1n, ch\u00ednh s\u00e1ch ph\u00e2n ph\u1ed1i cho c\u1ed5 \u0111\u00f4ng.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/masan-consumer-tang-doanh-thu-nho-tan-dung-suc-mua-5110820.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Masan Consumer t\u0103ng doanh thu nh\u1edd t\u1eadn d\u1ee5ng s\u1ee9c mua Masan Consumer (MCH)ghi nh\u1eadn doanh thu qu\u00fd II\/2026 t\u0103ng 14,2% nh\u1edd s\u1ee9c mua d\u1ea7n ph\u1ee5c h\u1ed3i, khai th\u00e1c s\u00e2u m\u1ea1ng l\u01b0\u1edbi \u0111i\u1ec3m b\u00e1n, cao c\u1ea5p h\u00f3a danh m\u1ee5c, m\u1edf r\u1ed9ng ng\u00e0nh h\u00e0ng. C\u00f9ng v\u1edbi doanh thu, \u0111\u01a1n v\u1ecb c\u00f3 s\u1ea3n l\u01b0\u1ee3ng t\u0103ng g\u1ea7n 10%, nh\u1edd<\/p>\n","protected":false},"author":1,"featured_media":20315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-20314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/20314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20314"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/20314\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/20315"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=20314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=20314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}