{"id":2259,"date":"2026-07-01T17:30:58","date_gmt":"2026-07-01T10:30:58","guid":{"rendered":"https:\/\/useful.vn\/?p=2259"},"modified":"2026-07-01T17:30:58","modified_gmt":"2026-07-01T10:30:58","slug":"adidas-bo-xa-cac-doi-thu-trong-cuoc-dua-ban-ao-dau-world-cup-2026","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=2259","title":{"rendered":"Adidas b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c \u0111ua b\u00e1n \u00e1o \u0111\u1ea5u World Cup 2026"},"content":{"rendered":"
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\nAdidas b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c \u0111ua b\u00e1n \u00e1o \u0111\u1ea5u World Cup 2026 <\/h1>\n

Trong cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c h\u00e3ng \u0111\u1ed3 th\u1ec3 thao t\u1ea1i World Cup 2026, Adidas \u0111ang b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7, g\u1ed3m c\u1ea3 Nike.<\/p>\n

Theo c\u00f4ng ty nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u M Science, doanh s\u1ed1 b\u00e1n qu\u1ea7n \u00e1o c\u1ee7a Adidas trong th\u00e1ng 5\/2026 t\u0103ng 70% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. H\u00e3ng th\u1ec3 thao n\u00e0y ti\u1ebfp t\u1ee5c gi\u1eef v\u1ecb th\u1ebf trong th\u00e1ng 6.<\/p>\n

Chuy\u00ean gia Drake MacFarlane cho r\u1eb1ng \u0111\u1ed9ng l\u1ef1c ch\u00ednh v\u1edbi Adidas \u0111\u1ebfn t\u1eeb nhu c\u1ea7u v\u1edbi \u00e1o \u0111\u1ea5u t\u0103ng m\u1ea1nh tr\u01b0\u1edbc th\u1ec1m World Cup.<\/p>\n

T\u1ea1i gi\u1ea3i \u0111\u1ea5u n\u00e0y, Adidas l\u00e0 nh\u00e0 t\u00e0i tr\u1ee3 ch\u00ednh th\u1ee9c v\u00e0 cung c\u1ea5p b\u00f3ng thi \u0111\u1ea5u. \u0110\u1ed3ng th\u1eddi, \u00f4ng l\u1edbn c\u1ee7a \u0110\u1ee9c c\u00f2n t\u00e0i tr\u1ee3 cho 14 trong s\u1ed1 48 \u0111\u1ed9i tuy\u1ec3n tham d\u1ef1 World Cup t\u1ea1i B\u1eafc M\u1ef9. Nh\u1edd \u0111\u00f3, l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng Adidas t\u1ea1i M\u1ef9 trong tu\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a gi\u1ea3i t\u0103ng 47% so v\u1edbi m\u1ee9c trung b\u00ecnh c\u1ee7a n\u0103m 2026.<\/p>\n

Trong khi \u0111\u00f3, theo d\u1eef li\u1ec7u t\u1eeb n\u1ec1n t\u1ea3ng theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch Placer.ai, l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng outlet (th\u01b0\u1eddng b\u00e1n h\u00e0ng gi\u1ea3m gi\u00e1) c\u1ee7a Nike t\u1ea1i M\u1ef9 ch\u1ec9 t\u0103ng 11%. So v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i, l\u01b0\u1ee3ng kh\u00e1ch \u0111\u1ebfn h\u1ec7 th\u1ed1ng Adidas t\u0103ng 16%, c\u00f2n Nike l\u1ea1i \u0111i xu\u1ed1ng.<\/p>\n

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\u00c1o tuy\u1ec3n Argentina in t\u00ean Messi c\u1ee7a Adidas – nh\u00e0 t\u00e0i tr\u1ee3 14 trong 48 \u0111\u1ed9i d\u1ef1 World Cup 2026 t\u1ea1i m\u1ed9t c\u1eeda h\u00e0ng \u1edf Tustin, California, M\u1ef9. \u1ea2nh: Reuters<\/em><\/p>\n<\/figcaption><\/figure>\n

D\u00f9 s\u1ed1 li\u1ec7u c\u1ee7a Nike ch\u1ec9 ph\u1ea3n \u00e1nh h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng outlet, b\u00e0 Elizabeth Lafontaine, Gi\u00e1m \u0111\u1ed1c nghi\u00ean c\u1ee9u c\u1ee7a Placer.ai nh\u1eadn \u0111\u1ecbnh Adidas v\u1eabn l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u01b0u ti\u00ean l\u1ef1a ch\u1ecdn. Theo Lafontaine, Adidas \u0111\u00e3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 s\u1ee9c h\u00fat c\u1ee7a World Cup \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

\u1ede m\u1ea3ng b\u00e1n l\u1ebb, JD Sports cho bi\u1ebft \u00e1o \u0111\u1ea5u c\u1ee7a \u0111\u1ed9i tuy\u1ec3n Mexico do Adidas s\u1ea3n xu\u1ea5t l\u00e0 m\u1eb7t h\u00e0ng b\u00e1n ch\u1ea1y nh\u1ea5t trong tu\u1ea7n k\u1ebft th\u00fac ng\u00e0y 15\/6. \u00c1o \u0111\u1ea5u c\u1ee7a \u0111\u1ed9i tuy\u1ec3n M\u1ef9 do Nike cung c\u1ea5p \u0111\u1ee9ng th\u1ee9 hai v\u1ec1 doanh s\u1ed1.<\/p>\n

Nike t\u00e0i tr\u1ee3 cho 12 \u0111\u1ed9i tuy\u1ec3n d\u1ef1 World Cup 2026. Nh\u00e0 s\u1ea3n xu\u1ea5t M\u1ef9 k\u1ef3 v\u1ecdng gi\u1ea3i \u0111\u1ea5u s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u0169ng nh\u01b0 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Nike \u0111ang n\u1ed7 l\u1ef1c l\u1ea5y l\u1ea1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng sau nhi\u1ec1u n\u0103m li\u00ean t\u1ee5c m\u1ea5t th\u1ecb ph\u1ea7n, nh\u1ea5t l\u00e0 v\u1edbi m\u1ea3ng gi\u00e0y th\u1ec3 thao – l\u0129nh v\u1ef1c \u0111\u00e3 ghi nh\u1eadn m\u1ee9c gi\u1ea3m 3 \u0111i\u1ec3m ph\u1ea7n tr\u0103m xu\u1ed1ng c\u00f2n 22,9% trong 2025.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a LSEG c\u00f4ng b\u1ed1 tu\u1ea7n n\u00e0y, \u0111i\u1ec3m s\u00e1ng hi\u1ebfm hoi c\u1ee7a Nike l\u00e0 28% l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u01b0u ni\u1ec7m World Cup c\u1ee7a h\u00e3ng \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft ch\u1ec9 trong hai tu\u1ea7n \u0111\u1ea7u gi\u1ea3i \u0111\u1ea5u. Con s\u1ed1 n\u00e0y v\u01b0\u1ee3t xa m\u1ee9c 7% c\u1ee7a Adidas.<\/p>\n

D\u00f9 v\u1eady, t\u1edd Leparisien<\/em> nh\u1eadn \u0111\u1ecbnh cu\u1ed9c c\u1ea1nh tranh gi\u1eefa hai g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u1ed3 th\u1ec3 thao v\u1eabn c\u00f2n \u1edf ph\u00eda tr\u01b0\u1edbc. V\u1edbi vi\u1ec7c World Cup l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c tr\u00ean quy m\u00f4 l\u1edbn t\u1ea1i 3 qu\u1ed1c gia \u1edf B\u1eafc M\u1ef9, Adidas v\u00e0 Nike \u0111\u01b0\u1ee3c d\u1ef1 b\u00e1o s\u1ebd ti\u1ebfp t\u1ee5c ch\u1ea1y \u0111ua quy\u1ebft li\u1ec7t \u0111\u1ec3 gi\u00e0nh th\u1ecb ph\u1ea7n v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong su\u1ed1t th\u1eddi gian di\u1ec5n ra gi\u1ea3i \u0111\u1ea5u.<\/p>\n

T\u00fa Anh<\/strong>(theo Leparisien)<\/em><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/adidas-bo-xa-cac-doi-thu-trong-cuoc-dua-ban-ao-dau-world-cup-2026-5090595.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 trong cu\u1ed9c \u0111ua b\u00e1n \u00e1o \u0111\u1ea5u World Cup 2026 Trong cu\u1ed9c c\u1ea1nh tranh gi\u1eefa c\u00e1c h\u00e3ng \u0111\u1ed3 th\u1ec3 thao t\u1ea1i World Cup 2026, Adidas \u0111ang b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7, g\u1ed3m c\u1ea3 Nike. Theo c\u00f4ng ty nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u M Science, doanh s\u1ed1 b\u00e1n qu\u1ea7n \u00e1o c\u1ee7a Adidas<\/p>\n","protected":false},"author":1,"featured_media":2260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/2259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2259"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/2259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/2260"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}