{"id":3587,"date":"2026-07-07T01:31:42","date_gmt":"2026-07-06T18:31:42","guid":{"rendered":"https:\/\/useful.vn\/?p=3587"},"modified":"2026-07-07T01:31:42","modified_gmt":"2026-07-06T18:31:42","slug":"ceo-accor-tiet-lo-cach-sieu-du-thuyen-gia-ve-tien-ty-thu-hut-khach-giau","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=3587","title":{"rendered":"CEO Accor ti\u1ebft l\u1ed9 c\u00e1ch si\u00eau du thuy\u1ec1n gi\u00e1 v\u00e9 ti\u1ec1n t\u1ef7 thu h\u00fat kh\u00e1ch gi\u00e0u"},"content":{"rendered":"
\n

\nCEO Accor ti\u1ebft l\u1ed9 c\u00e1ch si\u00eau du thuy\u1ec1n gi\u00e1 v\u00e9 ti\u1ec1n t\u1ef7 thu h\u00fat kh\u00e1ch gi\u00e0u <\/h1>\n

CEO Accor Sebastien Bazin n\u00f3i khi m\u1ed9t ng\u01b0\u1eddi s\u1edf h\u1eefu b\u1ea3y ng\u00f4i nh\u00e0, 12 \u00f4t\u00f4 v\u00e0 17 \u0111\u1ed3ng h\u1ed3, h\u1ecd v\u1eabn c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u mu\u1ed1n l\u00e0m trong cu\u1ed9c \u0111\u1eddi.<\/p>\n

T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb xa x\u1ec9 LVMH b\u1eaft tay h\u1ed3i sinh Orient Express – th\u01b0\u01a1ng hi\u1ec7u t\u00e0u h\u1ecfa h\u1ea1ng sang c\u1ee7a th\u1ebf k\u1ef7 XIX. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 h\u1ecd \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y “ra bi\u1ec3n”.<\/p>\n

Th\u00e1ng tr\u01b0\u1edbc, h\u1ecd ch\u00ednh th\u1ee9c h\u1ea1 th\u1ee7y Orient Express Corinthian, si\u00eau du thuy\u1ec1n b\u1eb1ng bu\u1ed3m l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, d\u00e0i g\u1ea7n 220 m, g\u1ed3m 54 ph\u00f2ng. C\u00e1c ph\u00f2ng c\u00f3 di\u1ec7n t\u00edch 45-230 m2, gi\u00e1 t\u1eeb 17.000-47.000 euro (kho\u1ea3ng 0,5-1,5 t\u1ef7 \u0111\u1ed3ng). Ti\u1ebft l\u1ed9 tr\u00ean Reuters<\/em>, CEO Accor Sebastien Bazin cho bi\u1ebft h\u1ecd nh\u1eafm t\u1edbi l\u1edbp t\u1ef7 ph\u00fa c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i. Accor \u0111\u1ea3m nhi\u1ec7m vai tr\u00f2 \u0111i\u1ec1u h\u00e0nh trong li\u00ean doanh Orient Express.<\/p>\n

\n
\n<\/div>
\n

M\u1ed9t ph\u00f2ng suite hai t\u1ea7ng tr\u00ean t\u00e0u Orient Express Corinthian, t\u1ea1i x\u01b0\u1edfng \u0111\u00f3ng t\u00e0u Chantiers de l’Atlantique \u1edf Saint-Nazaire, Ph\u00e1p, ng\u00e0y 28\/4. \u1ea2nh: Reuters<\/em><\/p>\n<\/figcaption><\/figure>\n

\u00d4ng Bazin \u0111\u1eb7t nhi\u1ec1u k\u1ef3 v\u1ecdng v\u00e0o t\u1ea7ng l\u1edbp t\u1ef7 ph\u00fa m\u1edbi \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi cu\u1ed9c b\u00f9ng n\u1ed5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), gi\u00fap th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u00e1c d\u1ecbch v\u1ee5 tr\u1ea3i nghi\u1ec7m xa x\u1ec9. “Khi b\u1ea1n tr\u1edf n\u00ean r\u1ea5t gi\u00e0u c\u00f3, ti\u1ec1n b\u1ea1c kh\u00f4ng c\u00f2n \u00fd ngh\u0129a”, CEO Accor n\u00f3i.<\/p>\n

Khi m\u1ed9t ng\u01b0\u1eddi s\u1edf h\u1eefu 7 ng\u00f4i nh\u00e0, 12 \u00f4t\u00f4 v\u00e0 17 \u0111\u1ed3ng h\u1ed3 \u0111eo tay, \u00f4ng Bazin cho r\u1eb1ng h\u1ecd v\u1eabn c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u mu\u1ed1n l\u00e0m trong cu\u1ed9c \u0111\u1eddi. “\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c s\u1edf h\u1eefu chi\u1ebfc \u0111\u1ed3ng h\u1ed3 th\u1ee9 18”, \u00f4ng n\u00f3i, nh\u1ea5n m\u1ea1nh v\u00e0o y\u1ebfu t\u1ed1 “\u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn”.<\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Bain \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 gi\u1eefa tu\u1ea7n, chi ti\u00eau cho tr\u1ea3i nghi\u1ec7m cao c\u1ea5p d\u1ef1 ki\u1ebfn t\u0103ng 9-11% trong n\u0103m nay, v\u01b0\u1ee3t xa m\u1ee9c t\u0103ng tr\u01b0\u1edfng 1-4% c\u1ee7a h\u00e0ng h\u00f3a c\u00f9ng ph\u00e2n kh\u00fac.<\/p>\n

S\u1ef1 b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 t\u1ea1i M\u1ef9 v\u00e0 c\u00e1c n\u01b0\u1edbc gi\u00e0u th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng t\u1ef7 ph\u00fa AI ng\u00e0y m\u1ed9t t\u0103ng. H\u1ecd c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng m\u00e1y bay ri\u00eang, du thuy\u1ec1n v\u00e0 ng\u00e0y c\u00e0ng \u0111\u1ed5 x\u00f4 \u0111\u1ebfn c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 gi\u1ea3i \u0111ua xe C\u00f4ng th\u1ee9c 1.<\/p>\n

C\u0169ng theo xu h\u01b0\u1edbng n\u00e0y, h\u1ea3i tr\u00ecnh c\u1ee7a Orient Express Corinthian d\u1ef1a v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn nh\u01b0 Li\u00ean hoan phim Cannes v\u00e0 cu\u1ed9c \u0111ua C\u00f4ng th\u1ee9c 1 \u1edf Monaco, \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n “\u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i”.<\/p>\n

\n
\n<\/div>
\n

B\u00ean ngo\u00e0i du thuy\u1ec1n Orient Express Corinthian. \u1ea2nh: Orient Express<\/em><\/p>\n<\/figcaption><\/figure>\n

\u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb3ng c\u1ea5p c\u1ee7a Accor v\u00e0 LVMH, si\u00eau du thuy\u1ec1n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi n\u0103m nh\u00e0 h\u00e0ng, do \u0111\u1ea7u b\u1ebfp ng\u01b0\u1eddi Ph\u00e1p Yannick All\u00e9no \u0111i\u1ec1u h\u00e0nh. \u00d4ng l\u00e0 ch\u1ee7 c\u00e1c nh\u00e0 h\u00e0ng \u0111\u1ea1t sao Michelin \u1edf London v\u00e0 Paris. Si\u00eau du thuy\u1ec1n c\u0169ng g\u1ed3m t\u00e1m qu\u00e1n bar, m\u1ed7i n\u01a1i \u0111\u1ec1u c\u00f3 phong c\u00e1ch v\u00e0 th\u1ef1c \u0111\u01a1n ri\u00eang. V\u00ed d\u1ee5, La Piscine, qu\u00e1n bar b\u00ean h\u1ed3 b\u01a1i tr\u00ean boong 5, c\u00f3 t\u00f4ng m\u00e0u kem v\u00e0 n\u00e2u h\u1ea1t d\u1ebb m\u00e1t m\u1ebb, c\u00f9ng nh\u1eefng lo\u1ea1i cocktail \u0111\u1ed9c \u0111\u00e1o, l\u00fd t\u01b0\u1edfng \u0111\u1ec3 ng\u1eafm nh\u00ecn b\u1edd bi\u1ec3n Riviera c\u1ee7a Ph\u00e1p.<\/p>\n

Du thuy\u1ec1n c\u0169ng \u0111\u01b0\u1ee3c trang b\u1ecb r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a LVMH, t\u1eeb th\u1ea9m m\u1ef9 vi\u1ec7n Guerlain \u0111\u1ebfn nh\u1eefng chai r\u01b0\u1ee3u cognac Hennessy n\u1ed5i b\u1eadt trong c\u00e1c ph\u00f2ng penthouse \u0111\u1eaft ti\u1ec1n nh\u1ea5t. “N\u1ed9i th\u1ea5t g\u1ee3i nh\u1edb \u0111\u1ebfn nh\u1eefng n\u0103m th\u00e1ng \u0111\u1eb9p nh\u1ea5t c\u1ee7a du l\u1ecbch. M\u1ecdi th\u1ee9 \u0111\u1ec1u tinh t\u1ebf, thanh l\u1ecbch v\u00e0o nh\u1eefng n\u0103m 1920-1930. T\u00f4i mu\u1ed1n ph\u1ee5c h\u01b0ng kh\u00f4ng kh\u00ed \u0111\u00f3”, \u00f4ng Bazin n\u00f3i.<\/p>\n

Orient Express Corinthian l\u00e0 m\u1ed9t trong hai du thuy\u1ec1n nh\u1eafm t\u1edbi gi\u1edbi si\u00eau gi\u00e0u c\u00f4ng ngh\u1ec7 c\u1ee7a li\u00ean doanh Orient Express. Chi\u1ebfc du thuy\u1ec1n th\u1ee9 hai s\u1ebd \u0111\u01b0\u1ee3c b\u00e0n giao v\u00e0o n\u0103m t\u1edbi.<\/p>\n

T\u1edd Maritime Executive <\/em>ghi nh\u1eadn m\u1ed9t l\u00e0n s\u00f3ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n h\u1ea1ng sang tham gia v\u00e0o l\u0129nh v\u1ef1c du thuy\u1ec1n. Ritz-Carlton v\u00e0 Four Seasons c\u0169ng \u0111\u00e3 cho ra m\u1eaft du thuy\u1ec1n c\u1ee7a h\u1ecd. Aman x\u00e2y d\u1ef1ng m\u1ed9t du thuy\u1ec1n h\u1ea1ng sang t\u1ea1i Italy, d\u1ef1 ki\u1ebfn ho\u1ea1t \u0111\u1ed9ng v\u00e0o n\u0103m 2027.<\/p>\n

V\u1edbi Accor, CEO Bazin nh\u1ea5n m\u1ea1nh r\u1eb1ng c\u00e1ch l\u00e3nh \u0111\u1ea1o c\u1ee7a \u00f4ng xoay quanh chi\u1ebfn l\u01b0\u1ee3c ba n\u0103m cho doanh nghi\u1ec7p, v\u1edbi y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i l\u00e0 “kh\u00f4ng thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i” gi\u1eefa ch\u1eebng, b\u1ea5t k\u1ec3 \u0111i\u1ec1u g\u00ec x\u1ea3y ra.<\/p>\n

“\u0110\u1eebng r\u00fat kh\u1ecfi m\u1ed9t qu\u1ed1c gia \u0111ang c\u00f3 xung \u0111\u1ed9t. L\u00f2ng tin v\u00e0 s\u1ef1 quan t\u00e2m r\u1ea5t quan tr\u1ecdng”, \u00f4ng n\u00f3i. B\u1edfi l\u1ebd, \u0111\u1ed1i t\u00e1c s\u1ebd m\u00e3i nh\u1edb vi\u1ec7c b\u1ea1n \u0111\u00e3 b\u00ean c\u1ea1nh h\u1ecd v\u00e0o th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n, ch\u1ee9 kh\u00f4ng ph\u1ea3i “t\u1ed1t \u0111\u1eb9p th\u00ec \u0111\u1ebfn, g\u1eb7p kh\u00f3 th\u00ec ch\u1ea1y”. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do \u00f4ng Bazin \u0111\u1ebfn th\u0103m Dubai (UAE), d\u00f9 kh\u00e1ch s\u1ea1n Fairmont t\u1ea1i th\u00e0nh ph\u1ed1 n\u00e0y (tr\u1ef1c thu\u1ed9c Accor) b\u1ecb t\u00ean l\u1eeda Iran t\u1ea5n c\u00f4ng h\u1ed3i th\u00e1ng Ba.<\/p>\n

Quay tr\u1edf l\u1ea1i v\u1edbi c\u00e2u chuy\u1ec7n c\u00e1c si\u00eau du thuy\u1ec1n, \u00f4ng Bazin cho bi\u1ebft \u00f4ng “x\u00f3a s\u1ed5” \u00fd t\u01b0\u1edfng “k\u00e9o kh\u00e1ch h\u00e0ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m”. “T\u00f4i \u0111\u00e3 t\u1ef1 h\u1ecfi ‘li\u1ec7u ch\u00fang ta c\u00f3 th\u1ec3 l\u00e0m ng\u01b0\u1ee3c l\u1ea1i’, v\u00e0 ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh mang kh\u00e1ch s\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng”, \u00f4ng n\u00f3i. V\u1edbi Orient Express Corinthian, \u00f4ng cho bi\u1ebft t\u1edbi 7 kh\u00e1ch h\u00e0ng \u0111\u1eb7t tr\u01b0\u1edbc to\u00e0n b\u1ed9 du thuy\u1ec1n \u0111\u1ec3 \u0111\u00f3n 100 kh\u00e1ch c\u1ee7a h\u1ecd.<\/p>\n

Ngo\u00e0i ra, \u00f4ng x\u00e1c nh\u1eadn quy\u1ec1n mua b\u00e1n – s\u00e1p nh\u1eadp (M&A) trong t\u01b0\u01a1ng lai v\u1edbi LVMH, gi\u1eefa b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m \u0111ang b\u00f9ng n\u1ed5, c\u00f2n ng\u00e0nh h\u00e0ng xa x\u1ec9 v\u1eadt l\u1ed9n v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng y\u1ebfu k\u00e9m c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng t\u00fai x\u00e1ch, th\u1eddi trang, \u0111\u1ed3ng h\u1ed3. Reuters<\/em> cho r\u1eb1ng n\u1ebfu m\u1ed9t trong hai b\u00ean quy\u1ebft \u0111\u1ecbnh th\u1ef1c hi\u1ec7n quy\u1ec1n mua l\u1ea1i, kh\u1ea3 n\u0103ng cao b\u00ean mua s\u1ebd l\u00e0 LVMH, b\u1edfi t\u1eadp \u0111o\u00e0n xa x\u1ec9 c\u00f3 doanh thu g\u1ea5p 10 l\u1ea7n Accor.<\/p>\n

B\u1ea3o B\u1ea3o<\/strong> (Theo Reuters, Hospitality Investor,<\/em>Maritime Executive)<\/em><\/p>\n<\/article>\n

\n

https:\/\/vnexpress.net\/ceo-accor-tiet-lo-cach-sieu-du-thuyen-gia-ve-tien-ty-thu-hut-khach-giau-5090791.html<\/p>\n","protected":false},"excerpt":{"rendered":"

CEO Accor ti\u1ebft l\u1ed9 c\u00e1ch si\u00eau du thuy\u1ec1n gi\u00e1 v\u00e9 ti\u1ec1n t\u1ef7 thu h\u00fat kh\u00e1ch gi\u00e0u CEO Accor Sebastien Bazin n\u00f3i khi m\u1ed9t ng\u01b0\u1eddi s\u1edf h\u1eefu b\u1ea3y ng\u00f4i nh\u00e0, 12 \u00f4t\u00f4 v\u00e0 17 \u0111\u1ed3ng h\u1ed3, h\u1ecd v\u1eabn c\u00f3 m\u1ed9t danh s\u00e1ch nh\u1eefng \u0111i\u1ec1u mu\u1ed1n l\u00e0m trong cu\u1ed9c \u0111\u1eddi. T\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n Accor c\u00f9ng th\u01b0\u01a1ng<\/p>\n","protected":false},"author":1,"featured_media":3588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3587"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/3587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/3588"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}