{"id":3757,"date":"2026-07-07T19:01:42","date_gmt":"2026-07-07T12:01:42","guid":{"rendered":"https:\/\/useful.vn\/?p=3757"},"modified":"2026-07-07T19:01:42","modified_gmt":"2026-07-07T12:01:42","slug":"masan-consumer-bo-nhiem-hai-pho-tong-giam-doc","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=3757","title":{"rendered":"Masan Consumer b\u1ed5 nhi\u1ec7m hai ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c"},"content":{"rendered":"
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\nMasan Consumer b\u1ed5 nhi\u1ec7m hai ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c <\/h1>\n

\u00d4ng Tr\u1ea7n Tu\u1ea5n C\u01b0\u1eddng gi\u1eef v\u1ecb tr\u00ed Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c kinh doanh v\u00e0 \u00f4ng Hu\u1ef3nh Vi\u1ec7t Th\u0103ng l\u00e0 Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh ki\u00eam Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh, t\u1eeb ng\u00e0y 26\/6.<\/p>\n

Theo c\u00f4ng b\u1ed1 c\u1ee7a Masan Consumer, \u00f4ng Tr\u1ea7n Tu\u1ea5n C\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng tr\u00ean c\u00e1c k\u00eanh b\u00e1n h\u00e0ng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, \u00f4ng s\u1ebd d\u1eabn d\u1eaft nh\u1eefng \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1edbi nh\u01b0 Retail Supreme, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (E-commerce), k\u00eanh MT v\u00e0 c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng kh\u00e1c. \u00d4ng c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u00fac \u0111\u1ea9y chi\u1ebfn l\u01b0\u1ee3c tung s\u1ea3n ph\u1ea9m m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb trong h\u1ec7 sinh th\u00e1i \u0111\u1ec3 \u0111\u01b0a c\u00e1c s\u00e1ng ki\u1ebfn \u0111\u1ed5i m\u1edbi \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh h\u01a1n.<\/p>\n

C\u00f2n v\u1edbi \u00f4ng Hu\u1ef3nh Vi\u1ec7t Th\u0103ng, t\u00e2n CFO ki\u00eam COO s\u1ebd t\u1eadp trung chu\u1ea9n h\u00f3a h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh theo c\u00e1c ti\u00eau chu\u1ea9n hi\u1ec7u su\u1ea5t cao, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean to\u00e0n doanh nghi\u1ec7p v\u00e0 x\u00e2y d\u1ef1ng n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c linh ho\u1ea1t. \u1ede m\u1ea3ng t\u00e0i ch\u00ednh, \u00f4ng ph\u1ee5 tr\u00e1ch t\u1ed1i \u01b0u ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, n\u00e2ng cao hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n v\u00e0 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng giai \u0111o\u1ea1n 2026-2030. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ty c\u0169ng b\u1ed5 nhi\u1ec7m th\u00eam \u00f4ng \u0110o\u00e0n Qu\u1ed1c H\u01b0ng, ph\u1ee5 tr\u00e1ch t\u00edch h\u1ee3p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 chu\u1ed7i cung \u1ee9ng (Supply Chain), g\u00f3p ph\u1ea7n ho\u00e0n thi\u1ec7n n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh v\u00e0 s\u1ed1 h\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

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Kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn c\u00e1c m\u1eb7t h\u00e0ng Chin-su. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo \u0111\u1ea1i di\u1ec7n \u0111\u01a1n v\u1ecb, sau nhi\u1ec1u n\u0103m x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n m\u1edbi v\u1edbi quy m\u00f4 l\u1edbn h\u01a1n v\u00e0 y\u00eau c\u1ea7u v\u1eadn h\u00e0nh ng\u00e0y c\u00e0ng cao. C\u00f9ng v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, t\u0103ng c\u01b0\u1eddng hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, c\u00f4ng ty \u0111\u1ea9y m\u1ea1nh ki\u1ec7n to\u00e0n \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o nh\u1eb1m c\u1ee7ng c\u1ed1 n\u0103ng l\u1ef1c t\u1ed5 ch\u1ee9c cho ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n ti\u1ebfp theo. Tr\u01b0\u1edbc \u0111\u00f3, th\u00e1ng 2 n\u0103m nay, b\u00e0 Tr\u01b0\u01a1ng Nguy\u1ec5n Kim Ph\u01b0\u1ee3ng \u0111\u01b0\u1ee3c b\u1ed5 nhi\u1ec7m l\u00e0m Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c Masan Consumer.<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ed5 nhi\u1ec7m di\u1ec5n ra trong b\u1ed1i c\u1ea3nh Masan Consumer ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u00fang k\u1ebf ho\u1ea1ch. L\u0169y k\u1ebf 5 th\u00e1ng \u0111\u1ea7u n\u0103m nay, doanh thu \u0111\u1ea1t 12.732 t\u1ef7 \u0111\u1ed3ng, t\u0103ng 12,9% so v\u1edbi c\u00f9ng k\u1ef3, n\u1eb1m trong v\u00f9ng m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng 11-15% c\u1ee7a c\u1ea3 n\u0103m. D\u00f9 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng th\u00e1ng 5 ch\u1eadm h\u01a1n m\u1ee9c t\u0103ng m\u1ea1nh trong th\u00e1ng 4, k\u1ebft qu\u1ea3 l\u0169y k\u1ebf v\u1eabn cho th\u1ea5y doanh nghi\u1ec7p \u0111ang b\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch sau khi ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng 16,6% trong 4 th\u00e1ng \u0111\u1ea7u n\u0103m.<\/p>\n

Doanh nghi\u1ec7p cho bi\u1ebft, \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, thay v\u00ec ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng ch\u1ee7 l\u1ef1c. Retail Supreme ti\u1ebfp t\u1ee5c \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 t\u0103ng tr\u01b0\u1edfng khi m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u00e2n ph\u1ed1i, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nhanh h\u01a1n, t\u0103ng hi\u1ec7u qu\u1ea3 tung s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

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Kh\u00e1ch h\u00e0ng tham kh\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m n\u01b0\u1edbc m\u1eafm Chin-su. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

Chi\u1ebfn l\u01b0\u1ee3c cao c\u1ea5p h\u00f3a \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi Chin-su v\u00e0 Omachi. Ng\u00e0nh h\u00e0ng h\u00f3a m\u1ef9 ph\u1ea9m (Home & Personal Care) t\u0103ng tr\u01b0\u1edfng tr\u00ean 30% v\u1edbi s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a Chant\u00e9 v\u00e0 Homey; trong khi ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ed1c t\u1ebf duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng t\u00edch c\u1ef1c t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m. Nh\u1eefng \u0111\u1ed9ng l\u1ef1c n\u00e0y \u0111ang gi\u00fap Masan Consumer t\u1eebng b\u01b0\u1edbc x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u t\u0103ng tr\u01b0\u1edfng c\u00e2n b\u1eb1ng h\u01a1n, m\u1edf r\u1ed9ng d\u01b0 \u0111\u1ecba d\u00e0i h\u1ea1n.<\/p>\n

Masan Consumer (MCH) l\u00e0 c\u00f4ng ty th\u00e0nh vi\u00ean c\u1ee7a T\u1eadp \u0111o\u00e0n Masan (MSN), ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c h\u00e0ng ti\u00eau d\u00f9ng nhanh v\u1edbi c\u00e1c ng\u00e0nh h\u00e0ng gia v\u1ecb, th\u1ef1c ph\u1ea9m ti\u1ec7n l\u1ee3i, \u0111\u1ed3 u\u1ed1ng v\u00e0 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n, gia \u0111\u00ecnh. Doanh nghi\u1ec7p c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chin-su, Nam Ng\u01b0, Omachi, Kokomi v\u00e0 Wake-up 247. S\u1ea3n ph\u1ea9m c\u1ee7a Masan Consumer c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 98% h\u1ed9 gia \u0111\u00ecnh Vi\u1ec7t Nam v\u00e0 \u0111\u01b0\u1ee3c xu\u1ea5t kh\u1ea9u t\u1edbi h\u01a1n 26 qu\u1ed1c gia.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/masan-consumer-bo-nhiem-hai-pho-tong-giam-doc-5091132.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Masan Consumer b\u1ed5 nhi\u1ec7m hai ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c \u00d4ng Tr\u1ea7n Tu\u1ea5n C\u01b0\u1eddng gi\u1eef v\u1ecb tr\u00ed Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c kinh doanh v\u00e0 \u00f4ng Hu\u1ef3nh Vi\u1ec7t Th\u0103ng l\u00e0 Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c v\u1eadn h\u00e0nh ki\u00eam Gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh, t\u1eeb ng\u00e0y 26\/6. Theo c\u00f4ng b\u1ed1 c\u1ee7a Masan Consumer, \u00f4ng Tr\u1ea7n Tu\u1ea5n C\u01b0\u1eddng ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/p>\n","protected":false},"author":1,"featured_media":3758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-3757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/3757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3757"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/3757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/3758"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}