{"id":6905,"date":"2026-07-27T18:47:29","date_gmt":"2026-07-27T11:47:29","guid":{"rendered":"https:\/\/useful.vn\/?p=6905"},"modified":"2026-07-27T18:47:29","modified_gmt":"2026-07-27T11:47:29","slug":"chuyen-gia-doanh-nghiep-nho-moi-chuyen-doi-so-phan-ngon","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=6905","title":{"rendered":"Chuy\u00ean gia: Doanh nghi\u1ec7p nh\u1ecf m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ‘ph\u1ea7n ng\u1ecdn’"},"content":{"rendered":"
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\nChuy\u00ean gia: Doanh nghi\u1ec7p nh\u1ecf m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ‘ph\u1ea7n ng\u1ecdn’ <\/h1>\n

Doanh nghi\u1ec7p nh\u1ecf t\u1ea1i Vi\u1ec7t Nam m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 “ph\u1ea7n ng\u1ecdn”, b\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng Facebook, Zalo, Tiktok \u0111\u1ec3 livestream, b\u00e1n h\u00e0ng, theo chuy\u00ean gia.<\/p>\n

Ng\u00e0y 7\/7, t\u1ea1i h\u1ed9i th\u1ea3o v\u1ec1 th\u00fac \u0111\u1ea9y \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, \u00f4ng Jason Lusk, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh C\u00f4ng ty t\u01b0 v\u1ea5n b\u1ec1n v\u1eefng Clickable Impact, cho r\u1eb1ng c\u00e1c doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf th\u00edch \u1ee9ng r\u1ea5t nhanh v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i mi\u1ec5n ph\u00ed.<\/p>\n

“H\u1ecd ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean Facebook, nh\u1eadn \u0111\u1eb7t h\u00e0ng tr\u00ean Zalo”, \u00f4ng n\u00f3i, v\u00ed von \u0111\u00e2y l\u00e0 “h\u1ec7 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p ch\u00ednh y\u1ebfu”.<\/p>\n

Tuy nhi\u00ean, \u00f4ng Jason cho r\u1eb1ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 r\u00e0o c\u1ea3n trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf. B\u1edfi l\u1ebd, ch\u00fang gi\u00fap b\u00e1n h\u00e0ng b\u1eb1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n ch\u1ee7 doanh nghi\u1ec7p, kh\u00f4ng t\u1ea1o ra d\u1eef li\u1ec7u kinh doanh h\u1eefu \u00edch nh\u01b0 qu\u1ea3n l\u00fd t\u1ed3n kho, t\u00e0i ch\u00ednh, chu\u1ed7i cung \u1ee9ng.<\/p>\n

Quan tr\u1ecdng h\u01a1n, d\u00f9 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00f4ng c\u1ee5 s\u1ed1 m\u1edbi, ch\u1ee7 doanh nghi\u1ec7p v\u1eabn quay l\u1ea1i v\u1edbi m\u1ea1ng x\u00e3 h\u1ed9i. “C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn trong h\u1ed9i th\u1ea3o \u0111\u00e0o t\u1ea1o b\u1ecb b\u1ecf qu\u00ean ngay sau khi ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft th\u00fac”, \u0111\u1ea1i di\u1ec7n Clickable Impact n\u00eau v\u1ea5n \u0111\u1ec1.<\/p>\n

\u00d4ng ch\u1ec9 ra th\u1ef1c t\u1ebf doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng mang l\u1ea1i thu nh\u1eadp h\u00f4m nay, kh\u00f4ng ph\u1ea3i c\u00f4ng ngh\u1ec7 k\u1ef3 v\u1ecdng sinh l\u1eddi d\u00e0i h\u1ea1n.<\/p>\n

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\u00d4ng Jason Lusk, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Clickable Impact t\u1ea1i h\u1ed9i th\u1ea3o. \u1ea2nh: APED<\/em><\/p>\n<\/figcaption><\/figure>\n

B\u00e0 Tr\u1ecbnh Th\u1ecb H\u01b0\u01a1ng, Ph\u00f3 c\u1ee5c tr\u01b0\u1edfng C\u1ee5c Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u01b0 nh\u00e2n v\u00e0 kinh t\u1ebf t\u1eadp th\u1ec3 (APED, B\u1ed9 T\u00e0i ch\u00ednh) c\u0169ng cho r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 trong c\u00e1c doanh nghi\u1ec7p si\u00eau nh\u1ecf ch\u01b0a \u0111\u1ed3ng \u0111\u1ec1u, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb \u1edf khu v\u1ef1c n\u00f4ng th\u00f4n v\u00e0 v\u00f9ng s\u00e2u, v\u00f9ng xa.<\/p>\n

D\u1ef1 th\u1ea3o b\u00e1o c\u00e1o \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 do Clickable Impact th\u1ef1c hi\u1ec7n ghi nh\u1eadn t\u00ecnh tr\u1ea1ng tr\u00ean di\u1ec5n ra kh\u00f4ng ch\u1ec9 \u1edf Vi\u1ec7t Nam, m\u00e0 hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c n\u01b0\u1edbc c\u00f2n l\u1ea1i trong nh\u00f3m qu\u1ed1c gia CLMV-TL (Campuchia, L\u00e0o, Myanmar, Vi\u1ec7t Nam v\u00e0 Timor-Leste).<\/p>\n

T\u1ea1i ASEAN, kh\u1ed1i doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba chi\u1ebfm kho\u1ea3ng 97% t\u1ed5ng s\u1ed1 doanh nghi\u1ec7p, t\u1ea1o 85% vi\u1ec7c l\u00e0m. T\u1ea1i nh\u00f3m CLMV-TL, kh\u1ed1i doanh nghi\u1ec7p n\u00e0y t\u1eadp trung trong l\u0129nh v\u1ef1c n\u00f4ng nghi\u1ec7p, \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u00e0o c\u1ea3n v\u1ec1 t\u00ednh phi ch\u00ednh th\u1ee9c, ti\u1ebfp c\u1eadn th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng, t\u00e0i ch\u00ednh, n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n

\u00d4ng Vithoune Sithimolada, Ph\u00f3 c\u1ee5c tr\u01b0\u1edfng C\u1ee5c X\u00fac ti\u1ebfn Doanh nghi\u1ec7p si\u00eau nh\u1ecf, nh\u1ecf v\u00e0 v\u1eeba (B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng L\u00e0o), nh\u1ea5n m\u1ea1nh vi\u1ec7c “t\u00edch h\u1ee3p s\u1ed1” s\u00e2u h\u01a1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1eaft gi\u1ea3m chi ph\u00ed, t\u0103ng n\u0103ng su\u1ea5t. \u00d4ng nh\u1ea5n m\u1ea1nh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ef1c ch\u1ea5t l\u00e0 y\u00eau c\u1ea7u c\u01a1 b\u1ea3n \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 c\u1ea1nh tranh xu\u1ea5t kh\u1ea9u, kh\u00f4ng c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 “xa x\u1ec9” trong kinh doanh.<\/p>\n

\u0110\u1ec3 t\u0103ng n\u0103ng l\u1ef1c s\u1ed1 cho doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf<\/strong><\/span>, Gi\u00e1m \u0111\u1ed1c Clickable Impact khuy\u1ebfn ngh\u1ecb ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp t\u1ee5c duy tr\u00ec, \u0111\u1ea3m b\u1ea3o vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng, thay v\u00ec d\u1eebng l\u1ea1i \u1edf v\u00e0i bu\u1ed5i \u0111\u00e0o t\u1ea1o. Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u0169ng c\u1ea7n h\u01b0\u1edbng t\u1edbi vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 b\u1eb1ng c\u00f4ng ngh\u1ec7, thay v\u00ec h\u01b0\u1edbng d\u1eabn h\u1ecd c\u00e1ch s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m.<\/p>\n

C\u00e1c chuy\u00ean gia khuy\u1ebfn ngh\u1ecb ch\u00ednh s\u00e1ch c\u1ea7n \u01b0u ti\u00ean nh\u1eefng t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 t\u1ea1i khu v\u1ef1c xa trung t\u00e2m, v\u00ed d\u1ee5 nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 s\u1ed1 h\u00f3a c\u01a1 b\u1ea3n, h\u1ee3p t\u00e1c x\u00e3, t\u1ed5 ch\u1ee9c n\u00f4ng d\u00e2n, v\u0103n ph\u00f2ng khuy\u1ebfn n\u00f4ng… B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng c\u1ee5 s\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, ph\u00f9 h\u1ee3p v\u1edbi n\u0103ng l\u1ef1c c\u1ee7a n\u00f4ng d\u00e2n, doanh nghi\u1ec7p nh\u1ecf, si\u00eau nh\u1ecf, thay v\u00ec ch\u1ec9 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u01a1n v\u1ecb l\u1edbn.<\/p>\n

Th\u1ee7y Tr\u01b0\u01a1ng<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/chuyen-gia-doanh-nghiep-nho-moi-chuyen-doi-so-phan-ngon-5094673.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Chuy\u00ean gia: Doanh nghi\u1ec7p nh\u1ecf m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ‘ph\u1ea7n ng\u1ecdn’ Doanh nghi\u1ec7p nh\u1ecf t\u1ea1i Vi\u1ec7t Nam m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 “ph\u1ea7n ng\u1ecdn”, b\u1eb1ng vi\u1ec7c t\u1eadn d\u1ee5ng Facebook, Zalo, Tiktok \u0111\u1ec3 livestream, b\u00e1n h\u00e0ng, theo chuy\u00ean gia. Ng\u00e0y 7\/7, t\u1ea1i h\u1ed9i th\u1ea3o v\u1ec1 th\u00fac \u0111\u1ea9y \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1, \u00f4ng Jason Lusk, Gi\u00e1m \u0111\u1ed1c<\/p>\n","protected":false},"author":1,"featured_media":6906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/6905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6905"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/6905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/6906"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}