{"id":7263,"date":"2026-07-29T09:47:18","date_gmt":"2026-07-29T02:47:18","guid":{"rendered":"https:\/\/useful.vn\/?p=7263"},"modified":"2026-07-29T09:47:18","modified_gmt":"2026-07-29T02:47:18","slug":"vinamilk-duy-tri-suc-manh-thuong-hieu-trong-nhom-cao-nhat-the-gioi","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=7263","title":{"rendered":"Vinamilk duy tr\u00ec s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m cao nh\u1ea5t th\u1ebf gi\u1edbi"},"content":{"rendered":"
\n

\nVinamilk duy tr\u00ec s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m cao nh\u1ea5t th\u1ebf gi\u1edbi <\/h1>\n

Vinamilk x\u1ebfp h\u1ea1ng AAA+ v\u1ec1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, thu\u1ed9c nh\u00f3m 5% to\u00e0n c\u1ea7u c\u1ee7a Brand Finance nh\u1edd c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n

Th\u00f4ng tin n\u00eau t\u1ea1i B\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam (Brand Finance Vietnam 100 2026), do Brand Finance c\u00f4ng b\u1ed1 s\u00e1ng 2\/7.<\/p>\n

AAA+ l\u00e0 m\u1ee9c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t v\u1ec1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (Brand Strength Index – BSI). Theo \u00f4ng Alex Haigh, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Brand Finance khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, ch\u1ec9 kho\u1ea3ng 5% th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c x\u1ebfp h\u1ea1ng n\u00e0y. Brand Finance cho bi\u1ebft ch\u1ec9 s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (Brand Strength Index – BSI) \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ba nh\u00f3m ti\u00eau ch\u00ed g\u1ed3m \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch v\u00e0 ni\u1ec1m tin c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, c\u00f9ng hi\u1ec7u qu\u1ea3 kinh doanh. Trong \u0111\u00f3, x\u1ebfp h\u1ea1ng AAA+ l\u00e0 m\u1ee9c \u0111\u00e1nh gi\u00e1 cao nh\u1ea5t.<\/p>\n

N\u0103m nay, h\u00e3ng s\u1eefa l\u1edbn nh\u1ea5t Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 2,6 t\u1ef7 USD, ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ea1i di\u1ec7n duy nh\u1ea5t c\u1ee7a ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) g\u00f3p m\u1eb7t trong Top 10 su\u1ed1t 4 n\u0103m li\u00ean ti\u1ebfp. N\u1ebfu t\u00ednh t\u1eeb khi Brand Finance l\u1ea7n \u0111\u1ea7u c\u00f4ng b\u1ed1 b\u1ea3ng x\u1ebfp h\u1ea1ng t\u1ea1i Vi\u1ec7t Nam v\u00e0o n\u0103m 2015, doanh nghi\u1ec7p c\u0169ng duy tr\u00ec v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m gi\u00e1 tr\u1ecb nh\u1ea5t trong 12 n\u0103m, cho th\u1ea5y s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1ec1n v\u1eefng qua nhi\u1ec1u n\u0103m thay v\u00ec \u0111\u1ebfn t\u1eeb nh\u1eefng bi\u1ebfn \u0111\u1ed9ng ng\u1eafn h\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\n
\n<\/div>
\n

Kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk. \u1ea2nh: Vi Nam<\/em><\/p>\n<\/figcaption><\/figure>\n

\u0110\u00e1nh gi\u00e1 v\u1ec1 k\u1ebft qu\u1ea3 n\u0103m nay, Brand Finance cho bi\u1ebft Vinamilk ti\u1ebfp t\u1ee5c gi\u1eef v\u1eefng v\u1ecb tr\u00ed th\u1ee9 hai nh\u1edd tri\u1ec3n v\u1ecdng doanh thu t\u00edch c\u1ef1c v\u00e0 \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u01b0\u1ee3c duy tr\u00ec trong n\u0103m 2026. \u0110\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng \u0111\u1ebfn t\u1eeb s\u1ef1 ph\u1ee5c h\u1ed3i c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc, vi\u1ec7c m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n

B\u00ean c\u1ea1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u00e3ng s\u1eefa Vi\u1ec7t c\u00f2n \u0111\u01b0\u1ee3c Brand Finance \u0111\u00e1nh gi\u00e1 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u Vi\u1ec7t Nam v\u1ec1 nh\u1eadn th\u1ee9c \u0111\u1ed1i v\u1edbi vi\u1ec7c \u0111\u00f3ng g\u00f3p cho x\u00e3 h\u1ed9i (social sustainability perceptions), trong ch\u1ec9 s\u1ed1 nh\u1eadn th\u1ee9c v\u1ec1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng (Sustainability Perceptions Index). Ch\u1ec9 s\u1ed1 n\u00e0y ghi nh\u1eadn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 c\u00f3 cam k\u1ebft n\u1ed5i b\u1eadt \u0111\u1ed1i v\u1edbi ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y vai tr\u00f2 ng\u00e0y c\u00e0ng l\u1edbn c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p (ESG) trong vi\u1ec7c t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\n
\n<\/div>
\n

Nh\u00f3m s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u ch\u1ebf bi\u1ebfn v\u00e0 pha ch\u1ebf. \u1ea2nh: Vi Nam<\/em><\/p>\n<\/figcaption><\/figure>\n

Trong b\u00e1o c\u00e1o n\u0103m nay, Brand Finance \u0111\u00e1nh gi\u00e1 cao hai ch\u01b0\u01a1ng tr\u00ecnh ti\u00eau bi\u1ec3u c\u1ee7a Vinamilk g\u1ed3m “Qu\u1ef9 s\u1eefa V\u01b0\u01a1n cao Vi\u1ec7t Nam”, \u0111\u00e3 trao h\u01a1n 43 tri\u1ec7u h\u1ed9p s\u1eefa t\u1edbi h\u01a1n 500.000 tr\u1ebb em trong su\u1ed1t 19 n\u0103m v\u00e0 “V\u1ecf xinh \u0111\u01b0\u1ee3c t\u00e1i sinh”, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu gom, t\u00e1i ch\u1ebf v\u1ecf h\u1ed9p s\u1eefa. Theo Brand Finance, c\u00e1c s\u00e1ng ki\u1ebfn n\u00e0y t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft tr\u1ef1c ti\u1ebfp gi\u1eefa Vinamilk v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u1ec1 dinh d\u01b0\u1ee1ng, ph\u00fac l\u1ee3i tr\u1ebb em v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a qu\u1ed1c gia. Qua \u0111\u00f3, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3n h\u00ecnh v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi duy tr\u00ec m\u1ee9c \u0111\u1ed9 ghi nh\u1eadn t\u00edch c\u1ef1c c\u1ee7a c\u00f4ng ch\u00fang \u0111\u1ed1i v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n

\n
\n<\/div>
\n

Ch\u01b0\u01a1ng tr\u00ecnh “V\u1ecf xinh \u0111\u01b0\u1ee3c t\u00e1i sinh” c\u1ee7a Vinamilk. \u1ea2nh: Vi Nam<\/em><\/p>\n<\/figcaption><\/figure>\n

Tr\u01b0\u1edbc \u0111\u00f3, trong danh s\u00e1ch 500 doanh nghi\u1ec7p c\u00f3 doanh thu d\u1eabn \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1 – Fortune Southeast Asia 500 – Vinamilk c\u0169ng l\u00e0 c\u00e1i t\u00ean duy nh\u1ea5t c\u1ee7a ng\u00e0nh s\u1eefa g\u00f3p m\u1eb7t ba n\u0103m li\u00ean ti\u1ebfp trong b\u1ea3ng x\u1ebfp h\u1ea1ng v\u1ed1n b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c doanh nghi\u1ec7p t\u00e0i ch\u00ednh v\u00e0 n\u0103ng l\u01b0\u1ee3ng.<\/p>\n

B\u00e1o c\u00e1o c\u1ee7a Brand Finance cho bi\u1ebft, t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a 100 th\u01b0\u01a1ng hi\u1ec7u n\u0103m nay \u0111\u1ea1t kho\u1ea3ng 43 t\u1ef7 USD, t\u0103ng 11% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Nh\u00f3m t\u00e0i ch\u00ednh ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf khi c\u00f3 6 \u0111\u1ea1i di\u1ec7n trong Top 10. Ri\u00eang ng\u00e0nh ng\u00e2n h\u00e0ng \u0111\u00f3ng g\u00f3p kho\u1ea3ng 15,2 t\u1ef7 USD, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng h\u01a1n 1\/3 t\u1ed5ng gi\u00e1 tr\u1ecb b\u1ea3ng x\u1ebfp h\u1ea1ng, trong khi h\u00e0ng kh\u00f4ng l\u00e0 ng\u00e0nh c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1ea5t v\u1edbi m\u1ee9c t\u0103ng 79% nh\u1edd \u0111\u00e0 ph\u1ee5c h\u1ed3i c\u1ee7a du l\u1ecbch.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n<\/article>\n

\n

https:\/\/vnexpress.net\/vinamilk-duy-tri-suc-manh-thuong-hieu-trong-nhom-cao-nhat-the-gioi-5094087.html<\/p>\n","protected":false},"excerpt":{"rendered":"

Vinamilk duy tr\u00ec s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u trong nh\u00f3m cao nh\u1ea5t th\u1ebf gi\u1edbi Vinamilk x\u1ebfp h\u1ea1ng AAA+ v\u1ec1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, thu\u1ed9c nh\u00f3m 5% to\u00e0n c\u1ea7u c\u1ee7a Brand Finance nh\u1edd c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh, m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Th\u00f4ng tin n\u00eau t\u1ea1i B\u1ea3ng x\u1ebfp h\u1ea1ng 100 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"author":1,"featured_media":7264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/7263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7263"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/7263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/7264"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}