{"id":7885,"date":"2026-08-01T02:47:17","date_gmt":"2026-07-31T19:47:17","guid":{"rendered":"https:\/\/useful.vn\/?p=7885"},"modified":"2026-08-01T02:47:17","modified_gmt":"2026-07-31T19:47:17","slug":"wincommerce-tu-diem-nghen-den-dong-luc-tang-truong-cua-masan","status":"publish","type":"post","link":"https:\/\/useful.vn\/?p=7885","title":{"rendered":"WinCommerce – t\u1eeb \u0111i\u1ec3m ngh\u1ebdn \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a Masan"},"content":{"rendered":"
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\nWinCommerce – t\u1eeb \u0111i\u1ec3m ngh\u1ebdn \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a Masan <\/h1>\n

T\u1eeb chu\u1ed7i b\u00e1n l\u1ebb thua l\u1ed7 g\u1ea7n 4.000 t\u1ef7, WinCommerce hi\u1ec7n c\u00f3 h\u01a1n 5.000 c\u1eeda h\u00e0ng, doanh thu qu\u00fd I t\u0103ng 29%, \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e3i kho\u1ea3ng 1.000 t\u1ef7 \u0111\u1ed3ng trong n\u0103m nay.<\/p>\n

\u0110\u1ea1i di\u1ec7n Masan cho bi\u1ebft, khi \u0111\u01a1n v\u1ecb ti\u1ebfp qu\u1ea3n chu\u1ed7i WinMart, WinMart+ v\u00e0o cu\u1ed1i n\u0103m 2019, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng v\u1ee5 g\u00e2y nhi\u1ec1u tranh lu\u1eadn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chu\u1ed7i b\u00e1n l\u1ebb khi \u0111\u00f3 ghi nh\u1eadn kho\u1ea3n l\u1ed7 g\u1ea7n 4.000 t\u1ef7 \u0111\u1ed3ng tr\u01b0\u1edbc n\u0103m 2020, trong khi m\u00f4 h\u00ecnh m\u1edf r\u1ed9ng li\u00ean t\u1ee5c khi\u1ebfn nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi.<\/p>\n

Sau g\u1ea7n 7 n\u0103m t\u00e1i c\u1ea5u tr\u00fac, c\u1ee5c di\u1ec7n m\u1ea3ng b\u00e1n l\u1ebb c\u1ee7a Masan \u0111\u00e3 thay \u0111\u1ed5i. WinCommerce \u0111\u1ea1t \u0111i\u1ec3m h\u00f2a v\u1ed1n trong n\u0103m 2024, ghi nh\u1eadn l\u1ee3i nhu\u1eadn g\u1ea7n 500 t\u1ef7 \u0111\u1ed3ng n\u0103m 2025 v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau kho\u1ea3ng 1.000 t\u1ef7 \u0111\u1ed3ng trong n\u0103m nay. Trong c\u00f9ng giai \u0111o\u1ea1n, quy m\u00f4 m\u1ea1ng l\u01b0\u1edbi \u0111\u00e3 t\u0103ng g\u1ea7n g\u1ea5p \u0111\u00f4i so v\u1edbi cu\u1ed1i n\u0103m 2019, v\u01b0\u1ee3t m\u1ed1c 5.000 c\u1eeda h\u00e0ng tr\u00ean to\u00e0n qu\u1ed1c.<\/p>\n

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C\u1eeda h\u00e0ng WinMart. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

Theo Masan, t\u0103ng tr\u01b0\u1edfng quy m\u00f4 c\u1ee7a WinCommerce kh\u00f4ng \u0111i k\u00e8m v\u1edbi s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i v\u1ec1 hi\u1ec7u qu\u1ea3. Qu\u00fd I\/2026, doanh thu \u0111\u01a1n v\u1ecb n\u00e0y t\u0103ng 29% so v\u1edbi c\u00f9ng k\u1ef3, trong khi doanh thu tr\u00ean c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu (LFL) t\u0103ng kho\u1ea3ng 14%.<\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u0103ng tr\u01b0\u1edfng v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u0169ng l\u00e0m cho g\u00f3c nh\u00ecn c\u1ee7a gi\u1edbi ph\u00e2n t\u00edch \u0111\u1ed1i v\u1edbi WinCommerce thay \u0111\u1ed5i. UBS nh\u1eadn \u0111\u1ecbnh, WinCommerce s\u1ebd tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn quan tr\u1ecdng c\u1ee7a Masan trong giai \u0111o\u1ea1n 2025-2028. Theo d\u1ef1 b\u00e1o c\u1ee7a t\u1ed5 ch\u1ee9c n\u00e0y, t\u1ef7 tr\u1ecdng EBITDA c\u1ee7a WinCommerce trong t\u1ed5ng EBITDA h\u1ee3p nh\u1ea5t Masan (kh\u00f4ng bao g\u1ed3m Techcombank) s\u1ebd t\u0103ng t\u1eeb kho\u1ea3ng 15% n\u0103m 2025 l\u00ean kho\u1ea3ng 25% v\u00e0o n\u0103m 2028.<\/p>\n

\u0110\u1ed1i v\u1edbi Masan, WinCommerce kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 chu\u1ed7i b\u00e1n l\u1ebb, m\u00e0 \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng ph\u00e2n ph\u1ed1i trong Consumer Operating System. Khi m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u1ea1o t\u0103ng tr\u01b0\u1edfng cho ri\u00eang m\u00ecnh, c\u00f2n r\u00fat ng\u1eafn th\u1eddi gian \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Masan Consumer \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n h\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng.<\/p>\n

M\u1ed9t thay \u0111\u1ed5i \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o d\u00f2ng ti\u1ec1n. Cu\u1ed1i qu\u00fd I\/2026, chu k\u1ef3 v\u1ed1n l\u01b0u \u0111\u1ed9ng c\u1ee7a WinCommerce c\u1ea3i thi\u1ec7n xu\u1ed1ng \u00e2m 7 ng\u00e0y. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu ti\u1ec1n t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u01b0\u1edbc khi \u0111\u1ebfn k\u1ef3 thanh to\u00e1n cho nh\u00e0 cung c\u1ea5p, qua \u0111\u00f3 h\u00ecnh th\u00e0nh ngu\u1ed3n v\u1ed1n l\u01b0u \u0111\u1ed9ng t\u1ef1 nhi\u00ean \u0111\u1ec3 ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng h\u1ec7 th\u1ed1ng. Trong ng\u00e0nh b\u00e1n l\u1ebb, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng t\u1ea1o d\u00f2ng ti\u1ec1n b\u1ec1n v\u1eefng, gi\u00fap doanh nghi\u1ec7p gi\u1ea3m ph\u1ee5 thu\u1ed9c v\u00e0o v\u1ed1n vay ho\u1eb7c h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng ty m\u1eb9.<\/p>\n

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WinMart ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh ri\u00eang cho th\u00e0nh th\u1ecb, n\u00f4ng th\u00f4n. \u1ea2nh: Masan<\/em><\/p>\n<\/figcaption><\/figure>\n

Song song v\u1edbi \u0111\u00f3, hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. Theo UBS, m\u00f4 h\u00ecnh WinMart+ khu v\u1ef1c n\u00f4ng th\u00f4n ch\u1ec9 c\u1ea7n kho\u1ea3ng 30.000 USD v\u1ed1n \u0111\u1ea7u t\u01b0 cho m\u1ed7i c\u1eeda h\u00e0ng v\u00e0 c\u00f3 th\u1eddi gian ho\u00e0n v\u1ed1n d\u01b0\u1edbi hai n\u0103m. Trong n\u0103m th\u00e1ng \u0111\u1ea7u n\u0103m, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00f3ng g\u00f3p kho\u1ea3ng 28% doanh thu to\u00e0n h\u1ec7 th\u1ed1ng v\u00e0 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c m\u1edf r\u1ed9ng ch\u00ednh c\u1ee7a WinCommerce.<\/p>\n

Hi\u1ec7u qu\u1ea3 tr\u00ean \u0111\u1ebfn t\u1eeb qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh. N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y doanh nghi\u1ec7p \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng nh\u1ea5t tr\u00ean to\u00e0n qu\u1ed1c, hi\u1ec7n WinCommerce ph\u00e1t tri\u1ec3n c\u00e1c m\u00f4 h\u00ecnh ri\u00eang cho khu v\u1ef1c th\u00e0nh th\u1ecb v\u00e0 n\u00f4ng th\u00f4n nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c chu\u1ea9n h\u00f3a thi\u1ebft k\u1ebf v\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00fap gi\u1ea3m kho\u1ea3ng 30% chi ph\u00ed \u0111\u1ea7u t\u01b0 cho m\u1ed7i c\u1eeda h\u00e0ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u01a1n v\u1ecb \u0111\u1ea9y m\u1ea1nh \u1ee9ng d\u1ee5ng n\u1ec1n t\u1ea3ng s\u1ed1 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) trong d\u1ef1 b\u00e1o nhu c\u1ea7u, qu\u1ea3n l\u00fd t\u1ed3n kho, b\u1ed5 sung h\u00e0ng h\u00f3a. H\u1ec7 th\u1ed1ng trung t\u00e2m ph\u00e2n ph\u1ed1i t\u1eadp trung hi\u1ec7n x\u1eed l\u00fd h\u01a1n 60% s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng h\u00f3a to\u00e0n m\u1ea1ng l\u01b0\u1edbi, g\u00f3p ph\u1ea7n gi\u1ea3m chi ph\u00ed logistics tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh.<\/p>\n

Nh\u1eefng thay \u0111\u1ed5i n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n tr\u1ef1c ti\u1ebfp v\u00e0o k\u1ebft qu\u1ea3 kinh doanh. Qu\u00fd I\/2026, WinCommerce ghi nh\u1eadn l\u1ee3i nhu\u1eadn sau thu\u1ebf tr\u01b0\u1edbc l\u1ee3i \u00edch c\u1ed5 \u0111\u00f4ng kh\u00f4ng ki\u1ec3m so\u00e1t kho\u1ea3ng 204 t\u1ef7 \u0111\u1ed3ng, t\u0103ng h\u01a1n 250% so v\u1edbi c\u00f9ng k\u1ef3, d\u00f9 v\u1eabn m\u1edf m\u1edbi 225 c\u1eeda h\u00e0ng trong qu\u00fd. Theo UBS, c\u00e2u chuy\u1ec7n c\u1ee7a WinCommerce kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c chuy\u1ec3n t\u1eeb l\u1ed7 sang l\u00e3i m\u00e0 c\u00f2n n\u1eb1m \u1edf d\u01b0 \u0111\u1ecba t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n.<\/p>\n

Tri\u1ec3n v\u1ecdng n\u00e0y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi d\u01b0 \u0111\u1ecba c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i t\u1ea1i Vi\u1ec7t Nam. Theo d\u1eef li\u1ec7u Euromonitor \u0111\u01b0\u1ee3c UBS tr\u00edch d\u1eabn, 5 nh\u00e0 b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t hi\u1ec7n m\u1edbi chi\u1ebfm kho\u1ea3ng 10% th\u1ecb ph\u1ea7n, th\u1ea5p h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi nhi\u1ec1u qu\u1ed1c gia ASEAN. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y qu\u00e1 tr\u00ecnh chuy\u1ec3n d\u1ecbch t\u1eeb ch\u1ee3 truy\u1ec1n th\u1ed1ng sang b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u1eabn c\u00f2n nhi\u1ec1u d\u01b0 \u0111\u1ecba trong nh\u1eefng n\u0103m t\u1edbi.<\/p>\n

\u1ede g\u00f3c \u0111\u1ed9 kh\u00e1c, SSI Research cho r\u1eb1ng WinCommerce c\u0169ng c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c thay \u0111\u1ed5i ch\u00ednh s\u00e1ch thu\u1ebf \u0111\u1ed1i v\u1edbi h\u1ed9 kinh doanh. Theo t\u1ed5 ch\u1ee9c n\u00e0y, qu\u00e1 tr\u00ecnh chuy\u1ec3n t\u1eeb c\u01a1 ch\u1ebf thu\u1ebf kho\u00e1n sang k\u00ea khai theo doanh thu s\u1ebd g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng ch\u00ednh quy h\u01a1n, qua \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 k\u00eanh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n

Ho\u00e0ng \u0110an<\/strong><\/p>\n<\/article>\n

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https:\/\/vnexpress.net\/wincommerce-tu-diem-nghen-den-dong-luc-tang-truong-cua-masan-5097289.html<\/p>\n","protected":false},"excerpt":{"rendered":"

WinCommerce – t\u1eeb \u0111i\u1ec3m ngh\u1ebdn \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a Masan T\u1eeb chu\u1ed7i b\u00e1n l\u1ebb thua l\u1ed7 g\u1ea7n 4.000 t\u1ef7, WinCommerce hi\u1ec7n c\u00f3 h\u01a1n 5.000 c\u1eeda h\u00e0ng, doanh thu qu\u00fd I t\u0103ng 29%, \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e3i kho\u1ea3ng 1.000 t\u1ef7 \u0111\u1ed3ng trong n\u0103m nay. \u0110\u1ea1i di\u1ec7n Masan cho bi\u1ebft, khi \u0111\u01a1n v\u1ecb ti\u1ebfp qu\u1ea3n<\/p>\n","protected":false},"author":1,"featured_media":7886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong"],"_links":{"self":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/7885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7885"}],"version-history":[{"count":0,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/posts\/7885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=\/wp\/v2\/media\/7886"}],"wp:attachment":[{"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/useful.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}